2. Sharing our insights..
The Idea
Lessons Learned & Changes Made
1. Does it solve a problem? 2. How did the feedback alter the
solution? 3. Is there a $ market?
Conclusion – Is the idea worth pursuing?

3. The Idea..
People have never been busier, nor needed more help to
balance a busy schedule of goals, tasks, and work and life
balance
ORGANizer helps manage setting and tracking of goals
and tasks. It encourages balance in terms of prompting
for activities in health, work, relationships – and combines
leveraging web, mobile and “post it” notes for input
Organizer allows for importing and sharing tasks with
other people and software programs, such as
Outlook, Remember the Milk, and other organizer tools.

4. Lessons Learnt & Changes Made
The following points have been expanded on a slide each following
1. ORGANizer does address a problem that exists
2. The features of ORGANizer have been adjusted
based on customer feedback
3. Market sizing indicates there is a market and
spend in this area able to be targeted

5. Lesson 1.
Organizer Addresses a problem that exists today
• Approximately 30 people were surveyed using a
combination of face to face and survey monkey
• None of the respondents we completely satisfied
with their existing methods or tools of tracking tasks
• Many struggled to maintain work/life balance, and
used a mix of paper notes and digital tools.
• As a result of our feedback we kept the idea and
focused on how to optimize features and maximize
integration with other organizational methods.

6. Lesson 2.
The features of ORGANizer have been changed
quite significantly based on Customer feedback
• People wanted the ability to change the look and feel – we have made the
setup flexible
• Most often people used “pen/paper/post-it” to make notes. The app will allow
capture of these notes via camera and OCR programs.
• Customers usually had other tools to work with, we have factored integrating
to including an open API. For example adding tasks to Outlook or Google
Calendar to share or schedule.
• There was an increasing “generic note-taking” ability. The photo taking task
tracked this
• Celebrating achievements is clearer and more motivating since tasks and
subtasks have more meaning when contributing to a more important goal

7. Lesson 3.
Market Sizing Indicates there is a market, but…
• There is a market, precedent and spend – indicating there is a
market
• Reviewed global internet users (2.4b)
• English speaking (primary 240m)
• Target market (15-65, male/female)
• Number apps in productivity downloaded
• Competitor offerings and site visits, time on those sites, # downloads, average price ($1.81)
• Considered size of non digital personal/life coaching per monthly spend ($240-$520) & market size ($600m-
$1tr)
• Refer eg alexa.com, quixey.com, worldinternetstats, ericsson consumerlab, 148.apps.biz/app-store-
metrics
• We recognize & are comfortable there is a large unknown based
in API community, partners, usage trends
• Our approach would be to limit investment, observe usage, and
establish metrics that better helped the business model evolve

8. Is the Idea Worth Pursing?
We were encouraged there is market need, widely applicable, market
size and good feedback on features not addressed by existing tools
Based on this, some would pursue the ORGANizer concept
A personal insight is that we chose our startup idea based on what
was achievable regarding the team, timeframes for the course and
relevance to broad numbers of consumers
In practice, as a team we would prefer to leverage the learning from
this course toward an idea that could change the world – and
therefore not likely prioritize pursing this one.
We all feel strongly we’ve learnt lessons and developed skills to
allow us to progress a “game changer” in place of ORGANizer, next