In class lecture and slides for teaching undergraduates:
social networks, social capital, strength of weak ties, bridging social capital, bonding social capital. Used in my social media class.
An updated set of slides.
I explain these slides in depth on a blog post titled "Teaching Social Network Concepts: Fun Class Activity" at: MattKushin.com
2. LIST
On the left: 10 people you talked to last.
In a column to the right:
For each, what’s your relationship with them:
How do you know them?
Friend, family, acquaintance, someone you work with.
In a 3rd column:
Who introduced you to that person?
Who introduced you to the person that introduced you to that
person?
3. Draw each person’s name on a piece of paper. Spread
them out.
Draw a line FROM 1 person to ANOTHER if that person
knows the other person.
Turn that line into a directional arrow from YOU to person B
if YOU introduced person A to person B.
Person A:
My Mom
Person B:
My wife
Example: I introduced Mom to my wife
ME
6. SOCIAL OBJECTS
Social networks are built around social objects, not vice
versa.
“The social object is the reason people are talking to each
other” – Hugh MacLeod
Image: marc wathieu
7. SOCIALIZATION
Socialization is not random, it is purposeful
Humans seek social connection
1 way we find it via social objects
What the object is may not matter
It is a vehicle for connection
10. CULTURAL “SOCIAL
OBJECTS”: MEMES
A meme acts as a unit for carrying cultural ideas, symbols,
or practices.
Transmitted from 1 person to another
Analogous to genes
Self replicate
Evolve & mutate
Source: Wikipedia
11. MEME EXAMPLES
Feminist Ryan Gosling
http://knowyourmeme.com/memes/feminist-ryan-gosling
“Binders full of women”
http://bindersfullofwomen.tumblr.com/
LOL cats
http://images.google.com search: LOL cats
12. SOCIAL OBJECT
The conversation happening around object is what’s
valuable
How can we start conversations?
Image: marc wathieu
13. THOUGHT QUESTION
Social objects are 1 thing that connects us to others,
building social networks.
What are other things that organize our connections with
others and build networks?
14. RETURN TO YOUR
NETWORK
Between each edge (the arrow), write any social object
you have in common with people directly connected to
you.
Ex
My roommate
Best Friend, John
ME
Dude from
class
16. SOCIAL CAPITAL IS
'the number of people who can be expected to
provide support and the resources those people
have at their disposal”
Taps “goodwill” available to a person/group.
Can be converted into economic gain
Image: MixTribe Photo
17. SOCIAL CAPITAL
Is not simply who you know
But who you have access to via who the people you know.
Image: MixTribe Photo
18. SOCIAL CAPITAL IS
Reciprocal
Your capital is directly tied to the capital of others
You gain social capital by giving
Image: ~dip
19. SOCIAL CAPITAL
Bonding Social Capital - strong ties with kin and close
friends that offers social support, builds collectivity, and is
shared among people with similar values and goals (Lin,
2005; Putnam, 2000).
Bridging Social Capital - is goal-oriented and offers
networking opportunities and access to external
resources via extra-community ties (Gittell & Vidal, 1998;
Putnam, 2000).
21. WHAT DO YOU THINK?
Which person is more important for spreading NEW
information to as many people as possible
A) Telling 1 of your 5 best friends
B) Telling an acquaintance in class
22. STRENGTH OF WEAK TIES
Groundbreaking study by Granovetter showed:
Similar people tend to form strong ties
These ties tend to share similar information
Cause a lot of overlap in info exchange
Therefore
Weak ties most important ties in social networks
Responsible for transmission of info between people
Ties
23. GRANOVETTER
STATES:
“Intuitively speaking, this means that whatever is to be
diffused (shared) can reach a larger number of people,
and traverse greater social distance when passed through
weak ties rather than strong.”
Ties
24. TIES THAT BIND
Weak Ties
Can Become
Strong Ties
But it is not necessary for them to for you to have
success!
Weak ties are critical to info diffusion
But more & new strong ties, means new weak ties
Image: Carolyn_Sewell
25. NETWORKS ON
BOARD
Some students come up and draw their networks.
Then, we’ll see if any connections exist between them.