1. Sunny-side Up
2.23.12
Friday, February 24, 2012

2. pinterest
• Pinterest is a digital scrapbook that lets people
organize visual ideas—in the form of pictures or
video—into interest groups. Users of the site scour
the web pinning pictures and videos to the platform
from the websites they read throughout the day.
• Examples: Travel moodboard, a wedding ideas
board, a dinner recipe list, “Tattoos I’m considering”
board, a “Food I want to eat” list.
• It took roughly 10 months for Pinterest to hit 10mm
unique visitors per month, faster than any website or
social network ever.
• Who’s using Pinterest? For now, the core audience
is described as “18-34 year old upper income
women from the American heartland,” but this will
likely expand to a broader audience.
• How does Pinterest make money? By monetizing
the referral traffic; in other words, by taking a fee
every time a user buys something on the web after
seeing it on Pinterest.
• What’s next for brands? New consumer
engagement opportunities, and a new path to
purchase.
• Biggest Brands on Pinterest: Perfect Palette, Real
Simple, HGTV, Apartment Therapy, Kate Spade,
Whole Foods.
Friday, February 24, 2012

3. Google & Heads-up-displays
• By the end of 2012, Google plans to release
augmented reality glasses, effectively creating a
furturistic heads-up display for consumers.
• Features: The glasses will have a low-resolution
built-in camera that will be able to monitor the world
in real time and overlay information—using current
Google products like Maps, Shopping, and Google+
—about locations, products and prices, and nearby
friends.
• Cost: The glasses are expected “to cost around the
price of current smartphones,” or $250 to $600.
• Specs: The glasses would on Google’s Android
operating system, and will include a small screen
that will sit a few inches from the person’s eye. They
will also have a 3G or 4G data connection and a
number of sensors including motion and GPS.
• Implication: Brands will have to ensure their product
listings and supply chain information are integrated
into Google’s network of search engine and indexes.
so that consumers using the AR glasses will be able
to identify retail stores, products, and sales.
• Read More: http://bits.blogs.nytimes.com/
2012/02/21/google-to-sell-terminator-style-glasses-
by-years-end/
Friday, February 24, 2012

4. new tech privacy agreement
• Six of the world’s top consumer technology
companies—including Apple, Google and Microsoft
—have agreed that their apps will provide greater
privacy disclosures before users download them so
as to protect consumers’ personal data,
• Additionally, today (2/23), the Obama administration
issued its Consumer Privacy Bill of Rights, which will
give Internet users the right to:
• Control what data is collected
• How their personal data is used and shared
• Avoid having information collected in one context
and then used for another purpose; have data
held securely
• Know who is accountable for the misuse of the
data.
• The Consumer Privacy Bill of Rights applies to
personal data, which means any data—including
aggregations of data—that is linkable to a specific
individual.
• Read more: http://news.cnet.com/
8301-27080_3-57383300-245/obama-unveils-
consumer-privacy-bill-of-rights/#ixzz1nEAuvvmu
and http://www.psfk.com/2012/02/online-privacy-
agreement.html#ixzz1nE6OoSAs
Friday, February 24, 2012

5. Storify: The social content creator
• Storify has become one of the best ways to create
stories from social media streams (content from
Twitter, Facebook, YouTube, Instagram, and more)
• Who is using it: 22 of the top 25 news sites in the
United States, and in total, its users have curated a
total of more than 3 million social object
• Storify iPad App lets can act as “social typewriter”
that can allow anyone to tell a story.
• Who should use it? Not just journalists, but anyone
who needs to curate content, such as brand
advocates or sponsored bloggers.
• Read more: http://techcrunch.com/2012/02/22/
storify-brings-drag-and-drop-social-curation-to-the-
ipad/
Friday, February 24, 2012