2. overview
Itʼs not that we donʼt like BBQ, or Tacos, or Conference Name
Tags. For 2012ʼs South by Southwest Interactive, we decided
to try to glean as much as possible from the conference
without actually attending:
1. One macro trend
2. Two smaller trends
3. The trends converge
4. Whoʼs ready for it?
5. A client at SXSW
3. t h e f o rt u n e
teller’s ball
dims
NYT Bits Bog: “To the dismay of those who traveled to Austin
with high hopes of seeing the next big thing before everyone
else, there wasnʼt a single standout service that had
attendees in a tizzy. Itʼs telling that many start-ups that have
received the most buzz recently — [Pinterest], Square, Path,
Kickstarter, Instagram — did not make their debut at
SXSW, indicating that the notion of the early adopter may be
fading and that technology may no longer be following a
trickle-down path” Read More:
4. 1.p2p
everything
The Trend: Coming together—person to person—to share
durable products and services through disintermediated
channels (i.e., P2P, no middle men).
Examples:
Cars (GetAround), Tasks/Experiences (Gidsy, Favo.rs),
Fashion (Peer Couture, Closet Swap), Bikes (Byke),
More Info:
http://www.psfk.com/2012/03/co-sharing-sxsw.html
Rachel Botsmanʼs Whatʼs Mine is Yours: The Rise of
Collaborative Consumption
5. 2 . l o c at i o n
power s
mobile apps
The Trend: Apps that bring individuals together based on 1) a
specific interest 2) approximate physical proximity
Examples:
Zaarly (sell goods to people nearby), TaskRabbits (offer odd-
jobs to people nearby), Localmind (location-specific question-
and-answer platform)
6. 3 . s o -i gh t
h i gh l mo
Location-powered social apps that prioritize 1) immediate
proximity and 2) a shared interest.
Examples: Highlight and Glancee are "social discovery" apps
that notify users when they are near someone they don't know
with whom they might share interests.
9. p2p
everything
Individuals want to go straight to their
peers to get some good or service
so-mo l o c at i o n
The most important thing is that powered
you’re in my immediate vicinity.
The second important thing is apps
that we’re like-minded.
Hightlight, Glancee The most important thing is that
you have what I want. Physical
proximity is the second
important thing. I want to
borrow a car, you have a car.
Zaarly, Taskrabbit, Localmind
s h if t t o w a r d s
d i s i n t e r m e d i at e d
channels
Disintermediated channels mean even fewer middle-men. Individuals can find peers
who have a desired good or service, and that thing—good or service— is nearby.
What role do retailers and manufactures play? How do brands participate?
10. who’s ready?
&
In September 2011, Patagonia partnered with Ebay in the Common
Threads initiative, an effort to reduce waste and to encourage the re-use
of Patagonia products.
Patagonia produces the product, Ebay facilities the connection
between individuals. Patagonia focuses on creating long-lasting,
durable products that will change hands 2-3 times.
And consumers—feeling confident in the quality of a Patagonia
product—continue to buy new and used again and again.
This trend—albeit far from transforming all of mainstream producer-
consumer relationships—will demand that manufacturers, retailers,
and service-providers act nimbly and swiftly to insert themselves in
the transactions that will inevitably, thanks to digital, be more and
more person-to-person and local.
11. jill abramson/
fut ure of nyt
“We're really pleased with the number of people who have signed up for digital
subscriptions. ... It's a good way to secure our future. ... We remain free for vast
majority of people who visit our site and are part of discussion on the open Web."
"Linking out to other quality sources of news, of which there are many, is something
you're going to see more.”
“ʻThe sophisticated question on Twitter is whether you break news there before you
have something to link to.ʼ Some people on Abramsonʼs political team wanted to
ʻissue an edictʼ against doing so. ʻLinking out to other quality sources of news, of
which there are many, is something you're going to see more.ʼ”
Live Blog of the Event:http://bit.ly/yL9XwK
12. f ro m au s t i n ,
m u c h a s gr a c i a s .
