Proformative presents A CFO's Experience with Cloud Computing. Special thanks Ethan Carlson, Vice President, Finance and Operations. Visit http://bit.ly/cz7YCo to download full presentation.

1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
A CFO’s Experience with
Cloud Computing
Ethan Carlson
Vice President, Finance and
Operations

2. System Needs - Keeping up with
growth
• Healthcare IT spending is growing….
– 2005 – 35 employees, $10M in Revenue
– 2010 – 100 employees…. approaching $20M in Revenue
• Competition, Rates and Margins are a ongoing
challenge.
• Business had grown faster than Internal IT capabilities
and infrastructure.
• Business Complexities are increasing, larger
consulting projects and entering the software
business.
• Needed to keep overhead costs down while increasing
productivity and supporting a growing business.

3. 2005 - State of Company Infrastructure
• PSA/Time and Expense Tracking =
Spreadsheet
• CRM/SFA = ACT
• Accounting = QuickBooks
• Budgeting = Spreadsheet
• Integration = NONE
• Reporting and Business Intelligence = ??
Operations and Business Information were starting to prohibit growth.

4. Business Needs and
Considerations
• Company infrastructure needed to improve or it would
prohibit growth
• Margin pressures prevented significant upfront financial
investment.
• Needed to service a workforce spread around country.
• Employee’s frequently at sites that prevented VPN
access to company network
• Low IT time commitment: Manpower and HW
SaaS Model and Cloud Computing the only logical solution

5. Steps to the Cloud
• Led with CRM in 2004
• PSA 2005
• Financial Reporting and Budgeting in 2008
• SharePoint Online in 2009
• Accounting has not yet moved to cloud,
but it will by early 2011

6. Hayes Today
Intranet –
SharePoint
CRM – Budgeting/Planning
PSA– OpenAir /Reporting –
Salesforce.com
Adaptive Planning
Going to the Cloud
in 2010-2011
Cloud
In house
Microsoft
Financials
Exchange
Leveraged the Cloud to pursue “Best of Breed” approach
Integration Point with full integration Points.

7. Key Benefits
• Low barriers to entry
• You can debate TCO but cost of entry is significantly less for a small, growing firm.
• Upgrades are non-events
• Salesforce.com – upgraded from Professional > Enterprise in 5 minutes. Get 3 major releases a year with no
downtime.
• Upgrades don’t cause a loss of customizations.
• Reduced need for IT oversight
• IT reports through my department and SaaS approach has allowed us to stay focused on critical business
issues, not HW and infrastructure.
• SaaS enables a “Best of Breed” approach for company not ready for full
ERP
• Open API’s common place and integration while still work is much easier.
• Flexibility – SaaS systems tend to allow for simple customization to fit your
business needs without a significant investment.
• Back-up/Disaster Recovery – SaaS applications typically experience much
less downtime and fit into a disaster recovery plan nicely.
• Security – This is a sticking point for many, but for a small growing
company, SaaS actually represents a better security option.

8. Challenges/Considerations
Moving to a SaaS model doesn’t guarantee
success…..
• SaaS is “in style” but don’t forget to still have a long
term strategy and vision.
• Don’t forget your requirements and due diligence.
• Follow the same requirements and decision process
you would with an in-house application.
• User “Buy In” and adoption still a challenge
• Insure you still get the necessary stakeholder
commitments.
• System Performance is somewhat outside your
control.
• Performance issues are still somewhat common and hard
to pinpoint solutions.
• “The Cloud” sounds good, but doesn’t fix bad
processes on its own.

9. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
Thank You

10. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
Panel Discussion and Q&A

11. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
We will send you a follow-up survey and
would appreciate your feedback.
We will send you an invitation to join the
Proformative Group “Cloud Computing and
SaaS” to continue the conversation.
Proformative Contacts
John Kogan Chuck Pendell
CEO VP, Sales
jkogan@proformative.com cpendell@proformative.com

12. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
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