In this Panel you will hear from seasoned CFOs who will share how they drive for efficiency in transaction-processing as well as provide effective analytical support to operating managers and business leaders. The focus will be on business process excellence that is enabled by sound technology planning and management. You will hear how they frame the pros and cons of strategies such as applying Cloud computing to the realm of finance and accounting. You will also get their advice on how the CFO can best influence broader corporate technology initiatives. Speakers: Moderator: Mary Driscoll, Senior Research Fellow, APQC Jack Judd, CFO, Proto Labs, Inc Janet Pirus, CFO, Formerly Papa Murphy's Mike Rasic, CFO, ZestFinance Kim Wallin CMA, CFM, CPA, Controller, State of Nevada Presentation delivered at ProformaTECH 2014 - http://www.proformatech.com CFO Panel Discussion

1. CFO Panel:

2. Moderator – Mary Driscoll, Senior Research Fellow, APQC
• Mary Driscoll is an author, editor, and lecturer with
expertise in corporate finance, capital markets, and
business management.
• She serves as senior research fellow at APQC, a
benchmarking and best-practices research
organization. Mary leads the financial management
research initiative.
• Previously, Ms. Driscoll spent a decade as president
of CFO Research, the research services arm of CFO
magazine.
• Ms. Driscoll has written several business
books, including the professional reference guide
Cash Management: Corporate Strategies for Profit
(John Wiley & Sons).
• She has won journalism awards for corporate
finance, treasury operations, and personal financial
planning topics.
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© 2014 Proformative

3. CFO Panel: Building the Right Compass - Managing the Ever
Changing Landscape of Finance and Broader Corporate Technology
MODERATOR:
Mary Driscoll
Senior Research
Fellow, APQC
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© 2014 Proformative
Jack Judd
CFO
Proto Labs, Inc
Janet Pirus
Former CFO
Papa Murphy’s
Mike Rasic
CFO
Zest Finance
Kim Wallin
Controller
State of Nevada

4. Thank You For
Attending Today’s CFO
Panel!
Now onto our Awards Presentation
© 2014 Proformative

5. 2014
ProformaTECH
Awards for
Excellence

6. ProformaTECH Awards for Excellence
• Why Have Awards?
• To Celebrate!
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© 2014 Proformative

7. Pioneering Finance Technology Leader of the Year
Ginger Bleess
FP&A Manager, Arron’s Inc.
“Great example of a company adopting
an integrated approach to planning its
business and developing a budget using
rapid cycles, focusing on business
outcomes and enabling self-service to
enable FP&A to focus on analysis and
planning.”
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© 2014 Proformative

8. Most Effective Adoption of Technology
by a Finance Organization
Jennifer Moline
Sr. Accountant – Internal
Reporting, Windstream Corporation
“Company replaced an overly
complex, poor performing financial
performance management system with
one that has a more elegant structure
allowing it to deliver more useful
information to users faster.”
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© 2014 Proformative

9. CFO Technology Leader of the Year
Tom Walker
CFO, Tableau Software
“CFO acted as a catalyst for the adoption
of an easy to use technology that enables
more effective performance management
to drive deeper insight and better results.”
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© 2014 Proformative

10. Here to Present the MacBook Air:
And the Winner is….
© 2014 Proformative

11. Thank You to All of Our Great Speakers!
Thank you!
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© 2014 Proformative

12. Thank You Sponsors!
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13. Thank You for Joining Us!
• It was fun and educational
• We appreciate your time
• We look forward to seeing you at
www.proformative.com
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© 2014 Proformative

14. Please Join Us for Cocktails and
Networking In the Exhibit Hall!
Now I am Closing
PROFORMATECH
2014!

15. Thank You Sponsors!
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