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Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Optimizing Resources & Driving 
Project Profitability with 
Professional Services Automation 
(PSA)
Welcome to Proformative 
Proformative is the leading educational resource for 
corporate finance professionals. 
A resource where corporate finance and related 
professionals advance in their careers through: 
• Uniquely valuable, online peer network 
• On demand courses taught by peers and SMEs 
• Valuable Features and Resources 
Check it out at www.proformative.com
Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals 
Optimizing Resources & Driving 
Project Profitability with Professional 
Services Automation (PSA) 
Darrell Kalichak, Enterprise Presales 
Manager for PSA, FinancialForce.com
Agenda 
• Creating PSA Projects (from Salesforce 
Opportunities) 
• Resource Management 
• Project Management 
• Time and Expense Entry 
• Project Accounting 
• Dashboards and Reports
About FinancialForce.com 
• Strong ties to Salesforce 
• Joint venture of Salesforce.com 
and Unit4 
• Executive involvement 
• Native on the Salesforce1 platform 
• HQ San Francisco; Development teams 
in US, UK and Spain 
• 300 Employees 
• Customers in 27 Countries with Users 
in 45 Countries
Professional Services Automation 
Resource 
Management 
Time & Expense 
Management 
Project Management 
Project Accounting 
Project Billing
Project Tasks 
Typical PSA Process Flow 
Account 
Opportunity 
PSA Project 
Budget(s) 
Assignments 
Skills 
Cert(s) 
Timecards 
Milestones 
Accounting 
Transactions 
Expenses 
Schedules 
Location 
Payable Events 
Billing Events 
Accounting 
Details 
Resources 
Partners 
Revenue Events 
Dashboards 
Reports 
Mobile
Optimizing Resources & Driving Project 
Profitability with Professional Services Automation 
(PSA) 
Thank you for your interest in this presentation. 
View the on-demand webinar or download the full 
presentation at: 
www.Proformative.com

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Optimizing Resources & Driving Project Profitability with Professional Services Automation (PSA)

  • 1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Optimizing Resources & Driving Project Profitability with Professional Services Automation (PSA)
  • 2. Welcome to Proformative Proformative is the leading educational resource for corporate finance professionals. A resource where corporate finance and related professionals advance in their careers through: • Uniquely valuable, online peer network • On demand courses taught by peers and SMEs • Valuable Features and Resources Check it out at www.proformative.com
  • 3. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals Optimizing Resources & Driving Project Profitability with Professional Services Automation (PSA) Darrell Kalichak, Enterprise Presales Manager for PSA, FinancialForce.com
  • 4. Agenda • Creating PSA Projects (from Salesforce Opportunities) • Resource Management • Project Management • Time and Expense Entry • Project Accounting • Dashboards and Reports
  • 5. About FinancialForce.com • Strong ties to Salesforce • Joint venture of Salesforce.com and Unit4 • Executive involvement • Native on the Salesforce1 platform • HQ San Francisco; Development teams in US, UK and Spain • 300 Employees • Customers in 27 Countries with Users in 45 Countries
  • 6. Professional Services Automation Resource Management Time & Expense Management Project Management Project Accounting Project Billing
  • 7. Project Tasks Typical PSA Process Flow Account Opportunity PSA Project Budget(s) Assignments Skills Cert(s) Timecards Milestones Accounting Transactions Expenses Schedules Location Payable Events Billing Events Accounting Details Resources Partners Revenue Events Dashboards Reports Mobile
  • 8. Optimizing Resources & Driving Project Profitability with Professional Services Automation (PSA) Thank you for your interest in this presentation. View the on-demand webinar or download the full presentation at: www.Proformative.com

Notes de l'éditeur

  1. For example, if we start with an <Click> Account. It will most likely link to one or more <Click> Opportunities. If the opportunity includes professional services, at some point, <Click> the opportunity will reach a stage <Click> where you may want to create a services project. <Click> This is where PSA enters the picture. Projects can have budgets <Click> and potentially change orders. <Click> <Click> We manage that process by linking in add-on opportunities if the size of the project increases. Projects can have <Click> Milestones. Perhaps billable, maybe not. And , no matter whether it’s a billable project, or even if it’s non-billable, you’re always going to have <Click> resources Resources are tied to projects though <Click> Assignments <Click> Skills and schedules then get involved. Which brings us to <Click> Understanding calendars and <Click> holidays. At some point, these resources will need to enter their <Click> time, and maybe also their <Click> expenses. <Click> So now you can see we have three things <Click> that we typically track as Billable items – time, expense, and milestones. For the purposes of integrating into back-end financial systems (such as our own FinancialForce) we add a new item <Click> Billing Events. Billing events contain all of the necessary data that we need to hand off to the underlying financial system for journaling the transaction, billing, invoicing, and (ultimately) revenue recognition. Now <Click> to drill down into what that looks like. Let’s take a look at how PSA works with FinancialForce. <Click> <Click> Billing events link to Sales Invoice Details, which then have transactions that tie back to the correct Journals under the appropriate Company. This insures that billable services work hits the ledger in the right way, and that the services work is handled properly from an invoicing perspective. Now, although FinancialForce is the preferred solution for managing your financials, as it too is on the Force.com platform, we understand that customers may have a variety <Click> of back-end financial solutions. We have experience integrating PSA with a whole host of financial packages, some of which you see listed here. Ok, now on to the demo…..