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Conversion Rate Optimization by Paul Ryazanov at Pubcon Las Vegas 2013
1.
Oct 22th, 2013 Conversion
Rate Optimization Paul Ryazanov Director of business development
2.
Promodo at a
Glance
3.
One simple change
which takes only few minutes to implement might significantly improve your conversions up to 100% and more. Why it is Important
4.
Play with your
headers – showcase how easy, fast and secure signup process is
5.
Headers and CTA
buttons needs to be relevant and showcase service value
6.
Simplify signup process as
much as possible
7.
You may ignore
Password confirmation field these days
8.
Integrate other relevant
services for the sign up. Don’t challenge visitors with username.
9.
If you have
a big form with many fields – let them fill it step by step with option to skip if possible
10.
Showcase in advance
any required fields – suggestions how to fill will be useful
11.
Highlight the field
upon selection
12.
Do a real
time error check. Highlight fields and use clear error message.
13.
Show case differences
in packages only. Play with the positions of the plans.
14.
Show case benefits
with a long term offers
15.
Showcase value that
customer would get on payment page
16.
Showcase other users that’s
already part of the service
17.
Use feedbacks with
photos, industry leaders and corporate logos to convince visitors
18.
Make the payment
instruction clear and transparent. Will my credit card get charged immediately or its really — I mean REALLY free trial.
19.
Play with buttons,
colors, sizes. Typically – CTA colors needs to be opposite to background.
20.
CTA message —
is the final step to the Conversion
21.
Account activation by
email – it’s a great barrier for your project
22.
At least add
an option to change email address and resend the verification code. Alternative verification steps are very much needed
23.
In God we
trust. Everything else we test. What Next?
24.
Oct 22th, 2013 Thank
you!
Notes de l'éditeur
More than 61% of retailers are doing less than 5 tests a month
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