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A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
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The Six Steps to Building an Online Sales Machine
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
How to Succeed with Google Ads (with Insider Tips Straight from Google!)
Trade up from cube to corner office - OpenText TeamSite Optimost
Trade up from cube to corner office - OpenText TeamSite Optimost
Trade up from cube to corner office - OpenText Optimost
Trade up from cube to corner office - OpenText Optimost
Digital Transformation Scorecard Powerpoint Presentation Slides
Digital Transformation Scorecard Powerpoint Presentation Slides
Digital marketing trends for 2018
Digital marketing trends for 2018
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke
Lead Conversions: 6 Steps to Patching the Profit Leaks in Your Marketing Funnel
Lead Conversions: 6 Steps to Patching the Profit Leaks in Your Marketing Funnel
Digital Marketing 101
Digital Marketing 101
Online Marketing 101
Online Marketing 101
10 strategies to double your internet sales and profits
10 strategies to double your internet sales and profits
Plus de Promodo
1) Two basic stages to cover but often forgotten: preparation (start gaining traffic) and conversion improvements (convert the traffic you receive) are described. 2) An ecommerce site structure for SEO and PPC is provided. 3) Email marketing strengths are given based on a case study.
Typical e-commerce issues and how to deal with them
Typical e-commerce issues and how to deal with them
Promodo
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case Study
Promodo
Yevhen Hashenko presented Promodo at the EngageBali conference organized by Socialbakers
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo
The destination marketing research shows the benefits which Republic of Seychelles may achieve with destination marketing techniques used by Promodo experts.
Republic of Seychelles: Tourism Opportunities
Republic of Seychelles: Tourism Opportunities
Promodo
Presentation, made by Miles Scudamore, shades a light to a solution of such unexpected problem.
How a hacked site can kill your traffic
How a hacked site can kill your traffic
Promodo
Presentation by Managing Director at Promodo's UK Office, Miles Scudamore at Meet Magento Poland 2015 in Poznan. In his speech Miles talks how to combine online marketing tools such as SEO, Adwords, Usability and Email marketing to build high-performing strategy for ecommerce website
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
Promodo
Paul discussed the benefits of the methodology which allowed to increase lead generation conversions by up to 300%. Paul talks how entrepreneurs can benefit from this methodoly and about possibilities to make more money off their websites which business owners are often overlooking.
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Promodo
An average ecommerce site loses 98% of their visitors. Paul and Csaba will teach you how you can monetize the remaining 98% percent of your traffic, and thus increase your sales and revenue.
How to Use Retargeting to Monetize your Bouncing Traffic
How to Use Retargeting to Monetize your Bouncing Traffic
Promodo
View the webinar slides deck to learn how to achieve competitive advantage and work more effectively by reducing costs and increasing income at the same time. For more tips and advice follow companies on social: Promodo:@promodo_en Brightpearl: @BrightpearlHQ
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Promodo
An in-depth look at using heat-mapping and testing to increase conversion rates for ecommerce stores. Watch the presentation from Promodo's Business Development Manager, Paul Ryazanov, at Pubcon 2014 session in Las Vegas.
Understanding Heat Mapping
Understanding Heat Mapping
Promodo
Winter holidays and the pre-holiday season are known to be the busiest and most profitable time for most e-commerce sites owners. But are you sure that your business marketing strategy is helping you get the most out of this year's festive season? Get your brand ready for the best time of the year with our webinar.
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online. Most common issues owners run into at the stage of site creation How those issues can be handled Case studies and advice Effective marketing strategies for B2C startups step by step Winning PPC tactics Must-know things about SEO in 2014
B2С Start-ups: development and promotion - what you need to know to successfu...
B2С Start-ups: development and promotion - what you need to know to successfu...
Promodo
An overview of the most popular e-commerce platforms, their merits and pitfalls and peculiarities of migration from one shopping cart to another.
Most popular e-commerce platforms: SEO pros and cons and migration issues
Most popular e-commerce platforms: SEO pros and cons and migration issues
Promodo
analyzing sales channels heat mapping best strategy for landing page creation better search experience product page as key factor how to get to the better checkout flow
Magento marketing: maximize your store's ROI on low budget
Magento marketing: maximize your store's ROI on low budget
Promodo
Deadly sins of multilingual Magento SEO Structure and on-site factors that influence rankings Best practices to ensure fast and smooth indexation Overview of online marketplaces, their types and specific features Analysis of most popular marketplaces: vendor access, payments, order fulfillment Solutions for building a Magento-based marketplace, pros and cons
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
Promodo
Shopify SEO issues troubleshooted, ways to increase traffic and sales explained. Follow for even more useful info http://www.promodo.com/blog
Shopify online marketing expert session #3
Shopify online marketing expert session #3
Promodo
Even more useful online marketing info here http://www.promodo.com/blog/ Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques. To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand. The main points of the webinar: Banner ads as a tool that raises brand/product awareness Key elements each banner should possess to drive users to a landing page Introduction to AdWords remarketing. How to set up remarketing for an online store Several strategies to segment the audience for the best remarketing results
How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
Promodo
Shopify online marketing expert session #2 - How to get traffic and increase sales for your Shopify store
How to get traffic and increase sales for your Shopify store - Webinar
How to get traffic and increase sales for your Shopify store - Webinar
Promodo
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
Promodo
A brief overview of email marketing service provided by Promodo. To find out more, please email contact@promodo.com
How Email Marketing Works at Promodo
How Email Marketing Works at Promodo
Promodo
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Typical e-commerce issues and how to deal with them
Typical e-commerce issues and how to deal with them
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case Study
Promodo expert Yevhen Hashenko at the EngageBali Conference
Promodo expert Yevhen Hashenko at the EngageBali Conference
Republic of Seychelles: Tourism Opportunities
Republic of Seychelles: Tourism Opportunities
How a hacked site can kill your traffic
How a hacked site can kill your traffic
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
#mm15pl Meet Magento Poland Presentation: Highest ROI marketing strategies fo...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
Conversion Conference: How We Lifted Lead-Gen Conversions by 300% Through Ite...
How to Use Retargeting to Monetize your Bouncing Traffic
How to Use Retargeting to Monetize your Bouncing Traffic
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Brightpearl and Promodo Webinar: How to Improve the Operation and Management ...
Understanding Heat Mapping
Understanding Heat Mapping
Get your online store ready for the holiday shopping season
Get your online store ready for the holiday shopping season
B2С Start-ups: development and promotion - what you need to know to successfu...
B2С Start-ups: development and promotion - what you need to know to successfu...
Most popular e-commerce platforms: SEO pros and cons and migration issues
Most popular e-commerce platforms: SEO pros and cons and migration issues
Magento marketing: maximize your store's ROI on low budget
Magento marketing: maximize your store's ROI on low budget
Grow your Magento store: going multilingual and setting up a marketplace
Grow your Magento store: going multilingual and setting up a marketplace
Shopify online marketing expert session #3
Shopify online marketing expert session #3
How to fuel your brand with banner ads and remarketing [webinar]
How to fuel your brand with banner ads and remarketing [webinar]
How to get traffic and increase sales for your Shopify store - Webinar
How to get traffic and increase sales for your Shopify store - Webinar
Google updates and penalties: how to diagnose and recover
Google updates and penalties: how to diagnose and recover
How Email Marketing Works at Promodo
How Email Marketing Works at Promodo
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International Nurses' Day is 12 May. See some of our resources ranging from histories of hospitals and organisations to personal recollections and diaries.
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
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A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
1.
Oct 22th, 2013 A/B
Testing Paul Ryazanov Director of business development
2.
Promodo at a
Glance
3.
We are simply
helping people to make changes to existing sites to achieve great results. What we really love is showing them how easy and quick such changes might be. Tips&Tricks
4.
161.66% increase in
CTR
5.
58.39% increase in
sales
6.
107% jump in
conversion rate
7.
232% increase lead
generation
8.
158% increase in
trial signups
9.
+15.05% conversion rate
10.
Signups increased by
60% after actually removing the signup form
11.
10% lift in
the goal conversion
12.
Putting a live
chat widget helped increase their signups by 31% over the original design
13.
Original design Long form design 37,5%
14.
Original design Person design 102,5%
15.
4,78%
16.
3,49% 3,38%
17.
0,8% 2,2%
18.
19.
Conversion increased by
137.5% CTA change - increased sales by 22%
20.
Adding social integration
increased conversion rate by a further 70%
21.
In 99% cases
businesses might increase the conversion rates when they don’t stop with one single page but do some testing and tunings. What Next?
22.
Oct 22th, 2013 Thank
you!
Notes de l'éditeur
More than 61% of retailers doing less than 5 tests a month
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