Mobile marketing experiences that are positive for advertisers are reported as positive by less than half of consumers. Over a third of email subscribers now read newsletters exclusively on mobile devices, and all new data consumption is coming from mobile. Negative mobile site experiences cause 61% of users to be unlikely to return and 40% will go to a competitor's site instead.

2. Mobile Marketing
Statistics

3. 84%
of mobile advertisers
believe they’re
providing a positive
experience.
Less than half of
consumers report
their experience was
positive.

4. Over a third of
email subscribers read
their newsletters exclusively on
mobile devices.
We have
reached the mobile tipping point:
All new data consumption is coming
from mobile.

5. 61%
of users are unlikely to return to a
mobile site after a negative
experience.
40%
will go to a
competitor’s site.

6. Social Media Marketing
Statistics

7. Reading or writing
social media reviews
and comments will
influence the
shopping behavior of
67% of consumers

9. When social media is
part of their buyer’s
journey, customers
tend to convert at a
129%
higher rate.
They are also four times as
likely to spend significantly
more than those without a
social component.

10. The average internet user spends nearly two
hours
browsing social media networks daily

11. Content Marketing
Statistics

12. Marketers who
prioritize blogging
are
13x
more likely to realize
a positive ROI

14. 61%
of the most successful content marketers
have a documented strategy

15. 73%
of surveyed consumers found that content
with a strong personality helps in forming
loyal relationships.

16. Email Marketing
Statistics

17. Email marketing was the top
channel for increase in
digital marketing spend
over the last year, with
61% of marketers
increasing their
investment

19. Personalized email
messages improve
click-through rates and
conversions by over
10%

20. Last year, the average ROI for email
campaigns was
4,300%

21. General Digital
Marketing Statistics

22. By 2019, video will account for 80% of
global internet traffic, and 85% in the US

23. The CTR for native ads is more than double
regular display ads:
.33% for mobile, .16% desktop

24. Users who are
retargeted to are
70% more likely to
convert