How can you leverage social media, Google search, and local search for your business?

1. LEVERAGING THE WEB
with
SOCIAL MEDIA, SEARCH AND
ONLINE MARKETING

2. AGENDA
1. Why Should You Care
2. Online Marketing:
-Four Important Steps
3. Google Search & Advertising
3. Assignments
Slides Available at www.Proofseo.com/apsp

3. We love being connected…in fact we
are addicted to it!

4. The Last 60 Seconds
• 694,445 searches on Google
• 695,000 Facebook updates
• 370,00 minutes of calls on Skype
• 98,000 tweets
• 12,000 new ads on Craigslist
• 1,500 new blog posts
• 600 new YouTube videos
• 320 new Twitter accounts
• 100 new LinkedIn accounts
• 60 new blogs were created
• 168 million emails sent

5. People Are Talking About You

6. The Social Media Framework
Any successful social media presence has
three elements1:
1. Homebase – Your own website
2. Embassies – Facebook, Twitter
3. Outposts – Google Alerts, HootSuite
1Michael Hyatt’s Social Media Framework

7. STEP #1

8. Google Suggest

9. Google Adwords Tool

10. Google Trends

11. Twitter Advanced Search

12. Hoot Suite

13. #2 Create
Quality, Engaging
Content

14. What Do People Care About?
• Why do people care about as it relates
to the services you provide?
• What are they hoping to get
(coupons, info, ideas, etc.)?
• What do they want in exchange for a
slice of their attention?

15. Use Images, Videos, and Infographics
People love to share these.

16. A Great Tool to Provide Value & Awareness

17. Pinterest – An Easy Social Media Tool

18. # 3 Engage People

19. HOW DO YOU ENGAGE PEOPLE ONLINE?
Created by Michael Port, author of
“The Think Big Manifesto”

20. Google Places

21. RESPOND BACK TO
COMMENTS.
A SIMPLE THANK
YOU OR NOTE GOES
A LONG WAY

22. YOU DON’T HAVE TO DO EVERYTHING

23. Measure
#4 Measure
THIS IS THE HARD PART!!

24. What You Can Learn
• How someone found your site
• What keywords result in the highest sales
conversions
• Which pieces of your content are the least and most
popular
• The Demographics of Users
• How many people you influence
• Compare your Facebook/twitter presence virus your
competitors
• Which of your “tweets” are the most popular

25. PHONE TRACKING

27. What the heck is SEO?
Search Engine Optimization
[surch] [en-juhn] [op-tuh-muh-zey-shuhn]:
The process of improving the visibility of a
website or a web page in a search engine's
"natural," or un-paid search results.
IN PLAIN ENGLISH: GETTING YOUR
WEBSITE FOUND ON GOOGLE

28. Why Should I Care?
• Every Day – One Billion Google
Searches
• 85% of Searchers Click Organic Results
• Organic search is the #1 lead conversion
tactic outranking email marketing and paid
search.

30. What Keywords Are Searchers Typing
Into Google to Find You?

31. Geographic Targeting

32. Conversions

33. Local SEO

34. Content:
Titles & Meta
Descriptions

35. Something to Think About
HOW MUCH IS IT WORTH TO RANK ON
GOOGLE?

36. #3 Assignments

37. Update Your Google Places Page

38. Optimize Your Google Maps &
+ Places Page

39. 1. Make Sure You Are Listed in
Angie’s List
2. Respond to Reviews

40. Google Analytics

41. Questions?
Stacie@proofseo.com
@Proof_SEO
Facebook.com/ProofSEO
Slides Available at www.Proofseo.com/apsp