LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.

1. An Ultimate
Guide To
LinkedIn Ads
For 2021
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2. Overview
LinkedIn is the largest platform for social
interactions centered on business. Like other
social media platforms, LinkedIn keeps its ad
platform up-to-date to stay innovative. If you’re
looking to reach out to c-suite executives, provide
educational content to marketers, or simply raise
brand awareness, LinkedIn advertising is the way
to go.
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3. ❏ Sponsored Content
❏ Sponsored Messaging
❏ Lead Gen Forms
❏ Text And Dynamic Ads
Types Of LinkedIn Ads
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4. 1. Sponsored Content
Sponsored content ads contain text with a single image,
text with multiple photos in a set order, or text with a
video to help you curate content in such a way it looks
like organic content in your audience’s news feed. Due
to their organic appearance, such types of ads are
highly effective.
2. Sponsored Messaging
Sponsored messaging in LinkedIn comes with two
options: Message Ads and Conversation Ads. Designed to
target messages sent through LinkedIn's chat, Message
Ads does not have any call-to-action button, whereas,
Conversation Ads offer multiple call-to-action buttons in
the message.
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5. 3. Lead Gen Forms
Lead Gen Forms can be a refined approach to acquire more direct leads if your company seeks
them. It simplifies the process of filling out a lead generation form by auto-filling key fields. It
takes information from the user’s LinkedIn profile. Lead Gen Forms can be used with those
already familiar with your brand or products and are likely to convert them into sales.
4. Text And Dynamic Ads
These advertising are similar to PPC advertisements, but they are hosted on LinkedIn’s
platform. Text Ads are identical, whereas Dynamic Ads, also known as Spotlight Ads, allow for
personalization. These are text advertisements that encourage people to like and follow your
company’s page. To regulate budgets, you can set PPC or CPM caps and choose whether to pay
for clicks or impressions.
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6. Objectives Of LinkedIn Ads
1. Consideration Ads On LinkedIn: If you want to qualify leads already familiar with your brand,
you can opt for a consideration ad. These types of ads are optimized to assist advertisers to
meet their goals. It will offer more eyeballs on their website or landing pages. Also,
consideration ads will encourage more likes, shares, and comments.
2. Conversion Ads On LinkedIn: For generating leads and driving sales, one can consider
conversion ads. It will help in gaining leads on LinkedIn with the help of pre-filled profile data.
Also, conversion ads will attract more website visitors and urge them to download ebooks,
purchase a product, or sign up for a newsletter.
3. Awareness Ads On LinkedIn: For spreading the word among the audience about your brand, go
for an awareness ad. Also, awareness ads are an impression-based campaign that will allow your
profile to gain followers, increase views on your post and enhance engagement.
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7. THANK YOU
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