Search Training with Brian MacDonald from Barefoot Proximity at the Digital Day event of Proximity BBDO Sweden September 27th 2011.

1. search PEARCE
SIMON Strategy
DIGITAL STRATEGY
& Planning

2. What keywords should I be targeting?
What are my competitors ranking for?
Are those keywords realistic?
How can I get more inbound links?
How can I stay ahead of competitors?
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3. What keywords should I be targeting? Google Keyword Tool
What are my competitors ranking for? Spyfu & Ispionage
Are those keywords realistic? Difficulty Tool
How can I get more inbound links? Open Site Explorer
How can I stay ahead of competitors? Domain Alert
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4. What keywords should I be targeting? Google Keyword Tool
Inputs: Content, IA, Brand
Outputs: Potential Audience & Content Adjustments
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5. What keywords should I be targeting? Google Keyword Tool
What are my competitors ranking for? Spyfu & Ispionage
Inputs: Potential Keywords
Outputs: Expanded Keyword List & Competitiveness
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6. What keywords should I be targeting? Google Keyword Tool
What are my competitors ranking for? Spyfu & Ispionage
Are those keywords realistic? Difficulty Tool
Inputs: Full Keyword List
Outputs: Realistic Opportunities
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7. What keywords should I be targeting? Google Keyword Tool
What are my competitors ranking for? Spyfu & Ispionage
Are those keywords realistic? Difficulty Tool
How can I get more inbound links? Open Site Explorer
Inputs: Content, Current Links, Competitors
Outputs: Competitors’ links & opportunities
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8. What keywords should I be targeting? Google Keyword Tool
What are my competitors ranking for? Spyfu & Ispionage
Are those keywords realistic? Difficulty Tool
How can I get more inbound links? Open Site Explorer
How can I stay ahead of competitors? Domain Alert
Inputs: Competitors
Outputs: Preemptive Opportunities
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