Do you have a local point of sales? Promote it locally with Proxistore’s online advertising tool. Your ad will be displayed on our network of premium websites. Discover our solution today!
Strategies for Landing an Oracle DBA Job as a Fresher
Local-based online advertising
1.
2. What Proxistore ?
A concept for smart communication:
Advertisers can communicate their message to
their geolocated customers surfing on well known
websites with a large audience;
Advertisers can manage their message in real time,
determine their area of communication, control
their budget and check the results online;
Surfers can get local business information in a non-
intrusive format and present on their favorite
websites.
15. Wifi or 3G
us ed IP Geolocation
Ref
No Pop-up
location
browser ok
Google Geolocation
Rectangle Cookie ok Store
call check check
NO yes
2 exceptions: Switch to DFP Local campaign
1° CPD fomrats on HP
2° Retargeting sex, age > geoloc. National campaign
16. Proxistore technically?
CASCADE GEOLOCATION: impossible not to be
geolocated.
The surfer geolocates himself accurately.
Google (street car) and wifi SSID.
If the surfer is using a mobile phone, 3G
triangulation.
IP address.
19. Seat Testimonial :
"We only advertise for our concession holders
that still have cars on stock (…) We only pay for
the extremely targeted surfers." Stephan
Bogaert, Marketing Manager of SEAT (Trends)
20. Proxistore communication?
A real campaign!
Magazines, daily press, Internet, radio.
Surfers have to be informed on what is geolocation
exactly is and its direct benefits.
24. Ability to select days and times when
the ad is broadcast,
Ability to cap the budget per day
Ability to consult the results per ad in real time:
•Displays,
•Clicks on URL,
•Clicks on map,
•Clicks on Facebook likes.
25. Case Study: Deli Traiteur
Clicks
Deli Deli Map %
436 143 33
The client has launched a 3rd campaign
26. Testimonial Deli Traiteur:
"Beautiful innovation in terms of online
products with a local focus.
"Alexandre Terlinden, Marketing Director at
Delitraiteur SA.
27. CaseStudy: Deutsche Bank
The client has launched its 3rd campaign
URL :
https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud