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What Proxistore ?
    A concept for smart communication:
         Advertisers can communicate their message to
         their geolocated customers surfing on well known
         websites with a large audience;

         Advertisers can manage their message in real time,
                                 ​
         determine their area of communication, control
         their budget and check the results online;

         Surfers can get local business information in a non-
         intrusive format and present on their favorite
         websites.
Proxistore nework: Guaranteed national audience = 4,998,087 people
                   or 75.2% of internet users in Belgium.
Communication area: Circle
Communication area: Zip code
Wifi or 3G
                                             us   ed     IP Geolocation
                                         Ref
                    No        Pop-up
                             location
                             browser     ok
                                                       Google Geolocation


Rectangle       Cookie                   ok                                     Store
   call          check                                                          check


                                                                     NO                    yes



            2 exceptions:                                     Switch to DFP             Local campaign


            1° CPD fomrats on HP
            2° Retargeting sex, age > geoloc.               National campaign
Proxistore technically?
CASCADE GEOLOCATION: impossible         not to be
geolocated.
              The surfer geolocates himself accurately.


              Google (street car) and wifi SSID.


              If the surfer is using a mobile phone, 3G
              triangulation.
              IP address.
Proxistore technically?
AUTOMATIC SELECTION:

           The number of times the ad has been broadcasted
           per day

           The remaining budget per ad


           The distance between the tag and the surfer
SEAT national     vs    SEAT local




                + 93%
Seat Testimonial :


        "We only advertise for our concession holders
        that still have cars on stock (…) We only pay for
        the extremely targeted surfers." Stephan
        Bogaert, Marketing Manager of SEAT (Trends)
Proxistore communication?
 A real campaign!



            Magazines, daily press, Internet, radio.


            Surfers have to be informed on what is geolocation
            exactly is and its direct benefits.
Tool.proxistore.com
A real service for advertisers:
Post code/Communes


Select on map


Useful information on the
area of influence
Ability to select days and times when
the ad is broadcast,

Ability to cap the budget per day


Ability to consult the results per ad in real time:
•Displays,
•Clicks on URL,
•Clicks on map,
•Clicks on Facebook likes.
Case Study: Deli Traiteur




  Clicks
   Deli    Deli Map %
       436       143         33

The client has launched a 3rd campaign
Testimonial Deli Traiteur:


          "Beautiful innovation in terms of online
         products with a local focus.
         "Alexandre Terlinden, Marketing Director at
         Delitraiteur SA.
CaseStudy: Deutsche Bank




   The client has launched its 3rd campaign
   URL :
   https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud
POWERED
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Local-based online advertising

  • 1.
  • 2. What Proxistore ? A concept for smart communication: Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience; Advertisers can manage their message in real time, ​ determine their area of communication, control their budget and check the results online; Surfers can get local business information in a non- intrusive format and present on their favorite websites.
  • 3. Proxistore nework: Guaranteed national audience = 4,998,087 people or 75.2% of internet users in Belgium.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 15. Wifi or 3G us ed IP Geolocation Ref No Pop-up location browser ok Google Geolocation Rectangle Cookie ok Store call check check NO yes 2 exceptions: Switch to DFP Local campaign 1° CPD fomrats on HP 2° Retargeting sex, age > geoloc. National campaign
  • 16. Proxistore technically? CASCADE GEOLOCATION: impossible not to be geolocated. The surfer geolocates himself accurately. Google (street car) and wifi SSID. If the surfer is using a mobile phone, 3G triangulation. IP address.
  • 17. Proxistore technically? AUTOMATIC SELECTION: The number of times the ad has been broadcasted per day The remaining budget per ad The distance between the tag and the surfer
  • 18. SEAT national vs SEAT local + 93%
  • 19. Seat Testimonial : "We only advertise for our concession holders that still have cars on stock (…) We only pay for the extremely targeted surfers." Stephan Bogaert, Marketing Manager of SEAT (Trends)
  • 20. Proxistore communication? A real campaign! Magazines, daily press, Internet, radio. Surfers have to be informed on what is geolocation exactly is and its direct benefits.
  • 22. Post code/Communes Select on map Useful information on the area of influence
  • 23.
  • 24. Ability to select days and times when the ad is broadcast, Ability to cap the budget per day Ability to consult the results per ad in real time: •Displays, •Clicks on URL, •Clicks on map, •Clicks on Facebook likes.
  • 25. Case Study: Deli Traiteur Clicks Deli Deli Map % 436 143 33 The client has launched a 3rd campaign
  • 26. Testimonial Deli Traiteur: "Beautiful innovation in terms of online products with a local focus. "Alexandre Terlinden, Marketing Director at Delitraiteur SA.
  • 27. CaseStudy: Deutsche Bank The client has launched its 3rd campaign URL : https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud
  • 28.