How to Leverage Behavioral Science Insights for Direct Mail Success
EVOLUTION OF INTERNET
1. THE EVOLUTION OF INTERNET
how consumers use technology and its impact on our lives.
2. The application of scientific knowledge for practical purposes, especially in the industry. Through technology, the human experience in
every phase of life has improved drastically .Making access to information easy and fast.
Compared to previous times
Below are some technologies that kicked off in the 21st century
-Search Engine
-Social media
-3G, 4G, and 5G networks
-Smart Home and voice assistance
-Streaming
-YouTube
-Streaming
-Self Driving Cars & More
As a result of the continuous innovation In the 21st century, getting information has become easy and this innovation also supports
a lot Of entertainment activities and can also provide entertainment.
Technology in the 21st Century
3. THE INTERNET
-The History of the internet has it origin in information, theory and the efforts to build and inter connect computer networks that arose from
research and development in the united state and involved collaboration, from particular with research in the united kingdom and France
(Wikipedia) 2022.
-BASIC USE OF THE INTERNET
The use of the internet in today’s world, is far not explainable as anything can be connected in today’s
World, but below are some major or basic use of the internet
1. Email and Usenet
2. File sharing
3. File Hosting
4. Social Networking
5. Ecommerce
6. Entertainment and more
Global social media statistics research summary 2022
By Dave Chaffey 22 Aug, 2022
4. ACCESSING THE INTERNET
The first prototype of the internet came in late 1960 and since then through systematic breakthrough has improved from one point to
another giving room to accommodate more users. But the real time access of the internet commend in 2000’s with over 413 million
people to 3.4billion in 2016 and about 4.6 billion active users in 2021. which is about 65% of the world (internet by max Roser and
Hannah Ritchie)
Given that there are so many things to do online it has was observed that an average internet user of spends 6 hours and 56minutes
online day. (Data Reportal 2021).
Daily time spent with the internet per capita worldwide from 2011 to 2021, by device
5. Digital Devices used by audiences
One major cause of the increase in the use and easy access to the internet, is the invention of digital devices, which happens to be easily
carriable, than old bulky systems and more.
All digital devices works with the wireless network which means the easy connect to the internet.
6. HOW SEARCH FOR INFORMATION
Most information is formed on the internet by utilizing search engines. A search engine is a web service that uses web robots to quarry
millions of pages on the internet and creates.
An index of those web pages. Internet users can then use these service to find information on the internet (By Computer Hope 05/02/2021)
1.17 Billion People Use Google Search
by Felix Richter, Feb 12, 2013
Google’s market dominance in terms of reach is just as impressive as it is in terms of usage. In December, 77 percent of the 1.52 billion search
engine users worldwide conducted a Google search at least once. That’s 1.17 billion Google users, as opposed to 293 million users of Baidu and 292
million users of Yahoo’s search. Microsoft’s Bing was used by 267 million people in December, clearly distancing Yandex in terms of reach.
7. Online video consumption
According to the latest online video consumption statistics, 92.6 percent of global internet users worldwide watch digital videos each
week. This refers to any kind of video – from music videos and tutorials to gaming and influencer videos. The most popular videos on the
internet are music videos.
Just over half of all internet users watch them every week. Comedy, meme, or the commonly-termed “viral” videos are the second most
popular type of videos and are watched by over one-third (36.5 percent) of global internet users.
8. Hours spent by video consumers in a typical week on video content worldwide as of 2nd
quarter 2021, by platform
How Technology Has Changed Consumer Behavior in Recent Years
Technology has completely revolutionised our lives. The world from thirty years ago is unrecognisable to people now. Imagine going outside without your
smartphone in your back pocket. How would you cope without the safety net of google maps and instant messaging? As gadgets have changed so much
about our everyday lives, inevitably they have also brought about a change in our behaviour – most notably, our buying patterns. Consumer behaviour is
how we choose, use, and dispose of products/services. We’re going to be talking specifically about how technology has altered these patterns. Keep
reading to find out more.
9. Everything On-Demand
Technology has made it easier than ever before to access resources. For instance, in the past people would have to leaf through the
dictionary if they wanted to find out the meaning of a word. Now, they can find the definition by highlighting it on their smartphone. As
everything has been facilitated, consumers are becoming addicted to the feeling of instant gratification. They want their needs met now, as
opposed to later. This has helped to popularise on-demand streaming platforms, like Netflix and BBC iPlayer, where massive libraries of
content are available for consumers to access whenever.
Easy and Convenient
Convenience has also become a high priority for consumers. If something takes too long to instigate or purchase, they will quickly lose
interest. Businesses have needed to alter their practices to accommodate for this latest trend in buying patterns. That’s why most
organisations nowadays have an eCommerce website. eCommerce is more commonly known as online shopping. This industry has exploded
into popularity these past few years, as everyone elects to do their Christmas shopping online rather than visit the hectic shops. Delivery
services have also skyrocketed because of eCommerce.
Going Digital
For the sake of convenience, consumers also prefer everything to be done digitally nowadays. Rather than visit their local branch, they will
use their smartphone for banking; instead of travelling to an arcade, they would prefer to visit a no limit city online casino or similar. This has
pushed service providers to move onto a digital format. If they don’t have a mobile version available, they will struggle to succeed in the
current marketplace.
Greater Selection
Technology like the internet has accelerated globalisation. This means people from across the globe are more connected with one another. As
a result, an increasing number of businesses have popped up onto the market, giving consumers a greater selection of products/services than
ever before. This has led to customers becoming pickier. They don’t need to settle anymore. Instead of paying top price for a high-quality
product, they can go elsewhere and find the same item for cheaper. The internet has also made reviews a bigger deal; customers no longer
buy blind. They will always check out what other people have said first. As such, technology has made consumers more select.
These are some of the main ways that technology has changed consumer behaviour in recent years. Where do you think technology will take
us next?
by Clara Rose · 26 Nov 2020
10. The rise of social media in rich countries has come together
with an increase in the amount of time spent online
The rise of social media in rich countries has come together
with an increase in the amount of time spent online
The Impact of Technology on Consumer Behavior
1. Consumers are more connected:
Consumer are more connected to business than ever, using smart phones, they can research products ask sales questions, and
Purchase products no matter what they are doing.
For example, the time spent commuting to work on the a train or bus has massively changed because of technology and connected
Devices. According to study by the center for economics and business research, Uk consumers spend over £22.8 billion per year
online shopping while using transport.
11. Multiple Channel of marketing strategy
2. Consumers use multiple channels.
-Companies need to build an ominichannel marketing strategy to be flexible to the influence of technology on consumer behaviour. An
ominichannel Strategy enables the brand to create personalized, contextually relevant experiences that engage consumers in right place,
at the right time, and with right message as they move between devices.
-Ominichannel means not only the integration of digital channels but also the in store experience. Provided to customers. Location-based
messaging can be a powerful tool for creating personalized customer experience.
-30% increase in products
-49% increase in Purchases
-$ increase in average.
3. Consumer have higher Expectation
