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Marketing for Bands on the Web

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Marketing for Bands on the Web
What People in the Target Market are Looking For: new music music that reflects their tastes more about bands they already enjoy • listen • find out tour information • latest news • talk to other fans • contact the band • view pictures and videos
What Bands Are Looking For: build fanbase • sell music • sell tickets • sell merchandise
Popular Bands • don’t (or rarely) do own promotion • already well known • lots of content elsewhere • less direct interaction with fans • large fan base myspace fanpages articles/news twitter webpage ads facebook
Would-Be Bands • do own promotion • more interaction with fans • less content elsewhere • may not have webpage • difficult to find • disorganized facebook twitter articles/news juicebox webpage myspace reviews
The Keys to Success • promote news, interviews, reviews, and awareness through other media • use strong key words • integrate all online tools • easy access to information on pages • promote sharing • promote community • update frequently
Examples: Popular Bands Indie Bands U2 You Say Party http://www.u2.com/index/home http://www.facebook.com/u2 http://www.yousayparty.com/ http://www.myspace.com/u2 http://www.facebook.com/YOUSAYPARTY http://twitter.com/360FromTheEdge http://www.myspace.com/yousaypartywesaydie http://twitter.com/yousayparty Depeche Mode http://www.last.fm/music/You+Say+Party http://www.depechemode.com/ http://www.youtube.com/user/yspwsd http://www.myspace.com/depechemode http://www.formspring.me/yousayparty Party At the Moontower White Stripes http://www.facebook.com/pages/Party-At-The-Moontow http://www.whitestripes.net/ er-VAN/136742314957 http://juiceboxdotcom.com/recordingco/jb023/ http://www.myspace.com/patmmusic Bad Examples: News and Other Sites: http://www.3doorsdown.com/ http://www.rollingstone.com/ http://www.myspace.com/asilaydying http://www.npr.org/music/ http://www.facebook.com/pages/Doubles-Peak/141974383098 http://pitchfork.com/ http://twitter.com/oasis http://listen.grooveshark.com/#/ http://www.ilike.com/ http://www.songkick.com/
The End!

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Marketing for Bands on the Web

  • 1. Marketing for Bands on the Web
  • 2. What People in the Target Market are Looking For: new music music that reflects their tastes more about bands they already enjoy • listen • find out tour information • latest news • talk to other fans • contact the band • view pictures and videos
  • 3. What Bands Are Looking For: build fanbase • sell music • sell tickets • sell merchandise
  • 4. Popular Bands • don’t (or rarely) do own promotion • already well known • lots of content elsewhere • less direct interaction with fans • large fan base myspace fanpages articles/news twitter webpage ads facebook
  • 5. Would-Be Bands • do own promotion • more interaction with fans • less content elsewhere • may not have webpage • difficult to find • disorganized facebook twitter articles/news juicebox webpage myspace reviews
  • 6. The Keys to Success • promote news, interviews, reviews, and awareness through other media • use strong key words • integrate all online tools • easy access to information on pages • promote sharing • promote community • update frequently
  • 7. Examples: Popular Bands Indie Bands U2 You Say Party http://www.u2.com/index/home http://www.facebook.com/u2 http://www.yousayparty.com/ http://www.myspace.com/u2 http://www.facebook.com/YOUSAYPARTY http://twitter.com/360FromTheEdge http://www.myspace.com/yousaypartywesaydie http://twitter.com/yousayparty Depeche Mode http://www.last.fm/music/You+Say+Party http://www.depechemode.com/ http://www.youtube.com/user/yspwsd http://www.myspace.com/depechemode http://www.formspring.me/yousayparty Party At the Moontower White Stripes http://www.facebook.com/pages/Party-At-The-Moontow http://www.whitestripes.net/ er-VAN/136742314957 http://juiceboxdotcom.com/recordingco/jb023/ http://www.myspace.com/patmmusic Bad Examples: News and Other Sites: http://www.3doorsdown.com/ http://www.rollingstone.com/ http://www.myspace.com/asilaydying http://www.npr.org/music/ http://www.facebook.com/pages/Doubles-Peak/141974383098 http://pitchfork.com/ http://twitter.com/oasis http://listen.grooveshark.com/#/ http://www.ilike.com/ http://www.songkick.com/