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Defining An IoT Stack
April 23, 2015
Todd Greene
CEO, PubNub
The Promise of IoT
3
Let’s talk about today.
Internet of Things
Risks &
Realities
Expectations
Time
The Four Horsemen of the IoT Trough
Security Economics
Reliability Expectations
Security
There is no codified
security model for IoT
The Four Horsemen of the IoT Trough
Security Cams Hacked
Thief Steals Car with Smartphone
HVAC Hack leads to 100m
Stolen Credit Cards
Reliability
“Creating the Most
Doorstops 

in the Shortest Time”
The Four Horsemen of the IoT Trough
The Four Horsemen of the IoT Trough
Economics
Operating Costs vs. Revenue
Subscriptions for Everything?
The Four Horsemen of the IoT Trough
Expectations
Will we hit a “Big Data Hangover”?
Objections to always-connected world
Industrial IoT Consumer IoT
Data Collection 2-Way Device Control
Greater price pressure & lower margins
Time to Market matters much more
Risk of consumer backlash if products fail expectations
More disparate & unpredictable networking environments
Less controlled rollouts and provisioning
New infrastructure designs necessary for 2-way communication
New Complexities, More Challenges
Page 13
Static
Web Dynamic
Web
Mobile
Web
Enablers
• Internet
• Browser
• Dial-up
• PCs
Enablers
• App Servers
• Enterprise Web
• Broadband
Streaming
Web
Enablers
• Smartphones & tablets
• Affordable cellular data
• Social networks
Data Streams
• Always connected, always on
• Massive amounts of real-time data being
created and consumed
• Cost of connectivity has dropped 2
factors of magnitude in last 4 years
• Huge business and consumer value in
realtime data
Emergence of the Streaming Web
Repeated Technology Maturation Cycle
Proprietary
one-off
development
Services-
Focused
Platforms
Market driven
Standards &
Compatibility
Mature, Well-
Defined
Stacks
Database
LAMP / WebLogic / RailsApp Server
Apache/Nginx/IISWeb Server
Scale
SQL / NoSQL
HTML5 / JavaScriptUI
CDNs
History Lesson: Evolution of Dynamic Web
Technology platforms offer early advantages
but…
true platform vendors focus on delivering business value,
not delivering proprietary infrastructure.
Business Value of Platforms
PubNub
Goals of IoT Stream Conf
Identify the layers of the stack
Explore commercial products, services and
open source projects that exist today or should
exist in the future to address these needs.
1
2
over
500 Billion
Monthly Transactions
peaking at
3 Million
Messages Per Second
over
200 Million
Devices
over
1000
Paying Customers
delivering
1/4 second
Worldwide Latency
using
15
Global Data Centers
Stack Discussion Starter…
Data Stream Networks & Device Control
IoT Analytics and Stream Processing
Security as a Core Tenet of the IoT Stack
Challenges Building an IoT Product Today
Crowdfunding vs Venture
Embedded Device Connectivity
IoT Trends from an Investor Perspective
Main Stage
IoT Security Perspectives and Challenges
Microservices, and reference architectures for IoT
Building Communities
Streaming, Analytics, and Triggers
Big Data, and Scaling IoT
Deep Dive Sessions
Thank You

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Defining the IoT Stack

  • 1. Defining An IoT Stack April 23, 2015 Todd Greene CEO, PubNub
  • 4. Internet of Things Risks & Realities Expectations Time
  • 5. The Four Horsemen of the IoT Trough Security Economics Reliability Expectations
  • 6. Security There is no codified security model for IoT The Four Horsemen of the IoT Trough Security Cams Hacked Thief Steals Car with Smartphone HVAC Hack leads to 100m Stolen Credit Cards
  • 7. Reliability “Creating the Most Doorstops 
 in the Shortest Time” The Four Horsemen of the IoT Trough
  • 8. The Four Horsemen of the IoT Trough Economics Operating Costs vs. Revenue Subscriptions for Everything?
  • 9. The Four Horsemen of the IoT Trough Expectations Will we hit a “Big Data Hangover”? Objections to always-connected world
  • 11. Data Collection 2-Way Device Control
  • 12. Greater price pressure & lower margins Time to Market matters much more Risk of consumer backlash if products fail expectations More disparate & unpredictable networking environments Less controlled rollouts and provisioning New infrastructure designs necessary for 2-way communication New Complexities, More Challenges
  • 13. Page 13 Static Web Dynamic Web Mobile Web Enablers • Internet • Browser • Dial-up • PCs Enablers • App Servers • Enterprise Web • Broadband Streaming Web Enablers • Smartphones & tablets • Affordable cellular data • Social networks Data Streams • Always connected, always on • Massive amounts of real-time data being created and consumed • Cost of connectivity has dropped 2 factors of magnitude in last 4 years • Huge business and consumer value in realtime data Emergence of the Streaming Web
  • 14. Repeated Technology Maturation Cycle Proprietary one-off development Services- Focused Platforms Market driven Standards & Compatibility Mature, Well- Defined Stacks
  • 15. Database LAMP / WebLogic / RailsApp Server Apache/Nginx/IISWeb Server Scale SQL / NoSQL HTML5 / JavaScriptUI CDNs History Lesson: Evolution of Dynamic Web
  • 16. Technology platforms offer early advantages but… true platform vendors focus on delivering business value, not delivering proprietary infrastructure. Business Value of Platforms
  • 18. Goals of IoT Stream Conf Identify the layers of the stack Explore commercial products, services and open source projects that exist today or should exist in the future to address these needs. 1 2
  • 19. over 500 Billion Monthly Transactions peaking at 3 Million Messages Per Second over 200 Million Devices over 1000 Paying Customers delivering 1/4 second Worldwide Latency using 15 Global Data Centers
  • 21. Data Stream Networks & Device Control IoT Analytics and Stream Processing Security as a Core Tenet of the IoT Stack Challenges Building an IoT Product Today Crowdfunding vs Venture Embedded Device Connectivity IoT Trends from an Investor Perspective Main Stage
  • 22. IoT Security Perspectives and Challenges Microservices, and reference architectures for IoT Building Communities Streaming, Analytics, and Triggers Big Data, and Scaling IoT Deep Dive Sessions