Using Social Media for Readers' Advisory
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Readers’ Advisory on social media - find out how other libraries are using social media for reader's advisory work. Suzanne Micallef, Kathryn Breward, Kelly Wilson and Amy Heap talk about how they use social media for RA, in their libraries.
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Using Social Media for Readers' Advisory
- 1. USING SOCIAL MEDIA FOR READERS’ ADVISORY
- 2. TWITTER.COM/PARRALIBRARY DOB: September 2009 Followers: 1587 Tweets: 2094 Likes: 92 & many re-tweets
- 3. HOW IT WORKS • Core group of interested and motivated staff – not just the responsibility of one staff member • We use all types of social media tools & try to connect them with Twitter eg. Blog, YouTube, & retweet what’s interesting & fun in the world of libraries, reading and the local community • Following – anything to do with reading & books eg libraries, authors, publishers, etc
- 4. HOW IT WORKS • Interactive – direct and prompt response with customers, encourage staff to follow and interact (@authors/publishers) • Scheduling – we use Hoot suite to schedule tweets when needed • We have a healthy working relationships with Council’s Communication and ICT teams
- 5. WHAT WE TWEET ABOUT • Awards/Prizes - long/shortlists & winners • New arrivals at the library • Staff picks or Librarians Choice • Popular loans at the library • Blog posts • Photos of staff with books, library book displays, staff having fun with reads, promotional # eg shelfie day, videos of how to download ebooks, what’s new etc • Literature themed programs for any genres and subjects, for any ages • Reading challenges or puzzles • Book reviews • Urgent Library updates (non RA), eg. Power outages
- 7. Clarence Regional Library – Instagram The Why? The How?
- 9. Why? To highlight different collections
- 10. Why? To highlight different library services
- 11. To highlight events linked to collections Why?
- 12. To highlight great books in our collections… Why?
- 13. To have some fun Why?
- 14. The How? • 1 post a day or every couple of days • Generally first thing in the morning • Always use same set of core #hashtags #clarenceregionallibrary #nswpubliclibraries #books #bookstagram #bookworm #booklovers #bibliophile #bookchat #bookaddict #booknerd #bookgeek #bookshelf #freebooks #goodreads #greatreads #instabook #library #librarylife #literature #likeforlike #librariesmatter #lovetoread #lovemylibrary #lovebooks #read #reading #readinglife #readinglist #readingnook #reader #myclarencevalley #Clarencevalleyculture
- 15. The How? Try and use a theme over at least 3 days Stage props for background Fairy lights textured/coloured cloths colour of books Subject Collections Authors Genres Staff picks Mix this up with some book faces or people based posts
- 16. 26 March 2018 Facebook for Readers Advisory
- 17. Table of contents Communication Strategy Collaboration Recommended Reads Library Blog Staff Favourites Vote for Your Favourite Book Stories of Impact 17
- 18. 18 A connected and safe community that respects people and nature, enjoying active lives in a strong local economy.
- 19. 19 Sutherland Shire Libraries aims to build a literate, informed and connected community
- 20. • Educate • Inform/Update/News • Engage • Brand Awareness 20 Communication Objectives
- 21. Tone of Voice • Approachable • Knowledgeable • Interesting • Respectful • Quirky 21
- 22. • Reading and Literacy • Events • Resources • Stories of Impact 22 Content Pillars
- 23. 23 • Images • Videos • Articles • Blogs • Animated Images
- 26. 26 Library Blog
- 29. Vote for Your Favourite Book 29
- 31. Thank you Kelly Wilson Team Leader, Community Engagement Sutherland Shire Libraries Email: kwilson@ssc.nsw.gov.au
- 32. Pinterest
- 33. Goodreads
- 34. YouTube/videos
- 35. Read Watch Play
- 36. Questions?
Notes de l'éditeur
- August 2016 – October 2016 first posts – experimenting with the how and the what? Looking for how we could use it to reach our community. Did some research…… Reviewed what other libraries were doing at the time. asked my social media guru (uni daughter for the latest fab way to insta with the best of them. She sent me to ……
- These wonderful bibliophile pages to be inspired….. These instagrammers made beautiful, expressive posts about books and reading….often linking everyday life to their book posts….images and text influenced how we post today… annreads vintagebook.love catebutler Storybookstyle Mybookbath xenatine May 2017 – through to today -
- To share the love of reading…. For example our: legal toolkit local studies collection parenting collection Ebooks, eaudio
- Library services…. For example our: Reservations DIY Kiosks Study facilities Microfilm reader printer for local history research Shopping trolleys Meeting rooms
- Jacaranda festival and our purple books ANZAC DAY and our war books Grafton Race week and our racing history books HSC Study events with our HSC collection Book Week Books Christmas books with Christmas
- New releases Old favourites Staff picks Series
- Guess what this is? Book faces? Funny videos
- Post 1x a day or every couple of days. Generally first thing in the morning (suits my schedule) #hashtags are important but be selective Googled popular book and reading hashtags and copied the ones I thought best from these lists to use. I always use the same #tags unless there is some additional ones not in the general mix that are worth adding for example: #jacarandafestval #parentingfestival #hsc #hscstudy #bookface #Throwbackthursdays #bookfacefridays #crafty #tech #localhistory #heritage #shelfie #whattoread Search for suitable instagrammers to follow to start with ie) #nypl #nswpubliclibraries #clarencevalleyculture #myclarencevalley Then follow this up every so often and follow your followers who merit it – library pages that are inspirational Local businesses with great instagrams Local personalities that are exciting… Emphasis should be on the interesting, spectacular or local. Great images with snappy text..if you want or love reading and looking at it then others probably will too. If you follow instagramers and love posts, this will help grow your followers and post lovers Spend a couple of minutes each week liking posts from those you follow…with a particular focus on local instagrammers…you like them they’ll (hopefully) like you”
- Focus is always the collections and the library services sometimes the “hidden” services of the back room have been highlighted with success Ie) our letter folding machine Our heavy duty Repair clamp Server room New stock boxes arriving from Bennett's