Project case: ~ Creative communication strategy & PR of a high-profile annual conference ~ Launching a visionary project to signpost the legal challenges of the future The Law of the Future conferences, explore how law is changing under the pressure of globalisation. The Annual conference is more than a forum for debate; it seeks to chart the legal challenges and innovative answers to the complex problems law will face in the future. We were asked to redraft the Conference concept for its 4th edition. A re-launch that allows the client to brand the Conference in a stronger manner, engaging more stakeholders and leading to an improved communication and embedding of the outcome.

1. project case
Law of the Future
Launching a visionary project to signpost
the legal challenges of the future
• Publimarket received a nomination for its work on this project,
category ‘Science & Education’ top 5, in 2011 European Excellence
Awards honouring outstanding PR and communications
achievements across Europe.

2. Law of the Future // www.lawofthefuture.org
We were asked to:
Develop a creative strategy to signpost the legal space of the future
What we delivered:
• Organising a series of workshops and feedback interviews,
with the best legal brains worldwide, to draft law scenarios concepts.
• Developed the visual concept for the law scenarios and compiling
the future-thinking ideas into a solid publication to help shape
a better legal future. The final outcome was presented and
discussed at the 2011 conference in the Peace Palace, The Hague.

3. Developing creative strategy for
Online communications

4. Developing creative strategy – Programme timeline

5. Timeline pre-conference events
‘The wisdom of the crowd’

6. Developing visual concept for the Law Scenarions

7. Publications

8. IMPRESSION - 2011 Law of the Future Conference
23 – 24 June 2011, Peace Palace, The Hague, The Netherlands