Content creation, reuse, and publishing to everyone on every device (WritersUA)

Bernard Aschwanden
www.publishingsmarter.com
bernard@publishingsmarter.com
http://www.slideshare.net/
PublishingSmarter/content-creation-
reuse-and-publishing-to-everyone-on-
every-device
Content Creation, Reuse, and
Publishing to Everyone on Every
Device!
16:44
1
@aschwanden4stc

View the slide deck (type all hyphens)
16:44@aschwanden4stc
2
 http://www.slideshare.net/PublishingSmarter/content-
creation-reuse-and-publishing-to-everyone-on-every-
device-writersua

About this session
3
 Timing is everything.
 It's crucial to quickly create content for multiple
audiences, manage reuse effectively, and publish to
an audience that needs:
 the right information
 at the right time
 in the right format
 You can follow up and in a hands-on way you:
 create content for multiple audiences
 in seconds generate dynamic HTML5 content
 do so at the click of a button

About your speaker
 Publishing Smarter:
President
 Content strategist, author,
publishing technologies
expert, and geek-enough
 Certified Technical Trainer
 DITA
 Content management
 Topic-based writing
 STC Past President
(www.stc.org)
4

And thank you to many…
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www.adobe.com
www.writersua.com
You for attending

Standard disclaimer
 In the interest of brevity I
will make some blanket
statements to keep it
simple
 It’s not all 100% “the
truth”, but I’ll stay close
 Some content is
intentionally silly
 Purists may complain
 And they are wrong!
 (except when they are
right)
6

Where we are going
@aschwanden4stc 16:44
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Overall goal

We are going to create
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 Content for 2 products (Word, FrameMaker)
 Allow users to self-select content for either product (you can
expand the idea to audiences, platforms, or whatever mix you
need).
 Make it easy for authors to create, edit, publish
 Create custom PDF output
 Create “beyond custom” HTML5 output

When we are done
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 You will have one “source” file with your content
 You will have conditionalized for the product
 You will have the ability to publish to HTML5
 Let the audience choose their content, at a click/tap of the
screen
 Apply the same ideas to tables, images, etc

Aesop’s Fables
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To set the mood

Custom content for the audience type
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 Some people need
to be guided and
asked questions
 Others need to
have the lesson
taught “right now”

The audience may have preferences
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 Not everyone likes
ants and
grasshoppers
 Of course, bunnies
and eagles aren’t
the only option
either

Custom content for the audience
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 In all cases, make it easy
 Give them what they really want
 Win them over
 Let’s explore a basic example

Open a doc with conditional content
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Select File > Publish
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Open a Settings file (if required)
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Double click Responsive HTML5
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Play with the output
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 Explore the combinations
 See only the “cutesy wootsey animal” version
 Or only the “itsy bitsy insects” version
 Or whatever combination you want/need

Hands-on ideas for those with Adobe
FrameMaker 2015…
… which you can download for free
from www.adobe.com
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Super quick demo

With as little effort as possible
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Create initial content

CREATE 1. File > New > Document 2. Portrait
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1. Set Author workspace (2. Reset if needed)
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Type some text
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Working with Microsoft Word¶
Content is created in documents. Anything you
create can be formatted. Once content is created it
can be edited, saved, printed, closed, and re-
opened.¶
As part of the Microsoft Office set of tools Word
enhances your productivity when it comes to
creating content that delivers a powerful message.¶

Something similar to this…
28
Content is created in documents. Anything you create
can be formatted. Once content is created it can be
edited, saved, printed, closed, and re-opened.¶
enhances your productivity when it comes to creating
content that delivers a powerful message.¶

1. Click in title 2. Apply Title (may need to scroll)
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2

Title reformats (bold/center/space)
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1. File > Save As 2. Select a location
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2

1. Name the file OfficeNotes.fm 2. Click Save
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1 2

If you were to publish now
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 The content could be used to create PDF or HTML5
 However, it’s all the same content every time
 Your audience always sees/reads the same thing

Setting up text that needs to be
audience specific
34
Updating the content

Edit content
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 Edit/add the following text to include FrameMaker
related content (format to show “new” content)
Working with Microsoft WordAdobe FrameMaker¶
As part of the Microsoft Office set of toolsAdobe
Technical Communication Suite WordFrameMaker
With FrameMaker you can create audience specific
info!¶

Updated content with mixed products
36
Working with Microsoft WordAdobe FrameMaker¶
As part of the Microsoft Office set of toolsAdobe
Technical Communication Suite WordFrameMaker
With FrameMaker you can create audience specific
info! ¶

We have “out-of-the-box” content in a
default templates. Let’s build some
basic conditions (MS and Adobe)
NOTE: This is likely a ONE TIME
thing
37
Create conditions

1. Select Special > Conditional Text > Conditional Tags
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Result: This tab opens.

1. Click Create New Tag
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1

1. Name it Adobe 2. Color is Red 3. Create
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2
3

1. Name it Microsoft 2. Blue 3. Create
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2
3

Two new conditions (+ default Comment)
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If our templates have conditions, as
authors we just apply them
NOTE: This is likely the real world
43
Apply conditions

1. In the title, select Microsoft Word
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1

1. Select Microsoft in state 2. Click Apply
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2

Select Adobe FrameMaker and set state
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3
1

Condition should appear as seen here
47

Working within FrameMaker
to create PDF
NOTE: This has some issues
48
Show and hide conditions

1. File > Save As PDF 2. Name the file 3. Save
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2 3

If required, set Standard as your format
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1
2
3

Resulting PDF has all content
51

Back in FrameMaker… Click Show/Hide
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1
This tab
opens.

1. Show as Condition 2. Double click Adobe
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2
1

1. Click Apply 2. Review content
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1
2

Net result
55
 Adobe content in the title is hidden and a marker
inserted
 You could now File > Save As PDF and share a
copy
 HOWEVER, this means manual work to create and
share TWO versions of a PDF document. That’s the
nature of a static document…
 You would also need to always toggle to the correct
text

1. Show All content 2. Apply
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1
2
3

1. Save the content 2. File > Publish
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2
This tab
opens.

Let the audience pick
NOTE: This is where it gets good
58
Publish dynamic content

What default Responsive HTML5 looks like
59

It’s responsive. Recognizes devices.
60

Let’s build some impressive output
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2

1. Type Software in Title 2. Click New Group
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1. Type Vendor 2. Click Add Criteria
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2

1. Select Adobe 2. Click OK
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1. Review 2. Click Add Criteria
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1. Select Microsoft 2. Click OK
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1. Deselect Allow Multiple 2. Click Save
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1. Completed setup 2. Click Save and Close
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1. Name this ConditionalContent 2. Click Save
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The initial setup has been completed,
now we can work like authors
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Template work is done, publish

1. Double click Responsive HTML5. That’s it.
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Wait for the conversion
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1. Click View Output
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1. Click Filter 2. Review title
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Toggle Adobe/Microsoft
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Continue to apply conditions and
publish, testing the output
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Next steps

Update source content (apply conditions)
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Save and republish
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Initial HTML with all content
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Show just Microsoft
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Possibilities via Adobe FrameMaker
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Audience driven, device aware, HTML5!
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Summing up the discussion,
and options to continue it.
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Conclusion and contact

What we have done
85
 Content for a mix of products
 Deliver with (or without) comments to reviewers
 Develop for multiple products (Word, FrameMaker)
 Allow users to view content for multiple products, audiences,
platforms, and do it in one source through self-selection
 Make it easy to create, edit, review, publish
 Create custom PDF output
 Create “beyond custom” HTML5 output

What Publishing Smarter helps you do
86

View the slide deck (type all hyphens)
87
 http://www.slideshare.net/PublishingSmarter/content-
creation-reuse-and-publishing-to-everyone-on-every-
device-writersua

Follow up contact information
88
905 833 8448 (Eastern Time)
bernard@publishingsmarter.com
www.linkedin.com/in/bernardaschwanden
@aschwanden4stc
www.publishingsmarter.com

Content creation, reuse, and publishing to everyone on every device (WritersUA)

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