1.
Human Resources
Management
Closing Case - 1
Presentation By :- Pukar Gurung
Roll No. :-
B.B.A. 5th Sem
30th March 2013

2.
Enterprise Rent-A-Car
Established on 1957 A.D. in St. Louis by Jack
Taylor
A Car Rental Company
Competitors like :- Hertz & Avis
Market Expansion Strategy :-
Market Penetration
Expanding into International Market
Core of Enterprise’s Success :-
Human Resource Strategy
Target Customer :-
Whose cars being repaired & Who are taking for long
vacation….
Services :-
Pick-up & Delivery
Insurance Coverage

3.
Human Resource Strategy
Recruits the college graduates from bottom half
Prefer Athlete & involve in philanthropic activities
Dress-code :-
Managers must wear coordinated dress shits & ties
Women must wear skirts
Career Development :-
Promoting Existing Employees for Higher post

4.
Q.1. Would these approach works
in others industries?
• Nature of Industries
• Objectives
• Structure of
Company
• Roles & Responsibility
Banking
Financial
Transaction
Complex
ComplexBut,
If Bank is in need of fulfilling for Teller
post.Then, It refers : -
Recruit : - fresh graduates with average grade.
Philanthropic Person : - For strengthening P.R.
Athletes : - For Competitiveness & Long Working
Hour

5.
Q.2. Does it face any risk from
its HR strategy ?
• Targets : -
 Fresh graduates with Average
Grade
 Often struggle to get work
No !
• Career Development
opportunity
 Promoting insiders for higher
post
Conclusion
Rare opportunity to get
work for such successful
company
Conclusion : -
It lowers the
possibility of
employees turnover

6.
Q.3. Would you like to work? Why
or why not?
No !
Aim :- Successful
Entrepreneur

7.
Thank You !