Marc Munier from email marketing providers Pure360, presents at the Econsultancy Supplier Showcase in Nov 2009

1. Pure360
I keep six honest serving­men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

2. Who are Pure360?
§ We are a top tier ESP
§ Over 2000 happy users
§ We send 77 emails – every second
§ Founded in 2001
§ Grown by 20% each year
§ Owned by a small investment group

3. Who you’ll be joining
Cue obligatory splash of clients.......

4. Who you’ll be working with

5. When to send your emails
We’ve been using excel....
§ The Abyss (10pm to 9am)
§ Consumer AM (9am to 10am)
§ Do Not Disturb (10am to Noon)
§ The Lunchtime News (Noon to 2pm)
§ In The Zone (2pm to 3pm)
§ A Life­changing Afternoon (3pm to 5pm)
§ ‘Working Late’ (5pm to 7pm)
§ Last Orders (7pm to 10pm)

6. Why you’ll love us
ROI driven

7. Why you’ll love us (continued)
Make sure your emails look right
And that they get there

8. Why you’ll love us (continued)
Useful Functionality
Intelligent Functionality

9. Why you’ll love us (last one)
Reporting

10. Where to next?
PLANS FOR WORLD
DOMINATION
§ Subliminal messages via email
§ Pretend to be nice
§ Actually be very mean
§ Mwah Mwah hahahahaha

11. Where to next?
Our actual master plan is to remove your barriers
§ Lack of resource
§ Little support from IT
§ No time
§ Demands for more results with less resources
There is tonnes of research on what you should be doing ....
Yet people only seem to use 30% of the functionally ESP’s
offer

12. Where to next ?
Automations

13. How we get emails delivered
NOT A BLACK ART
http://help.yahoo.com/l/us/yahoo/mail/postmaster/
http://postmaster.msn.com/
http://postmaster.aol.com/
http://mail.google.com/support/bin/answer.py?hl=en&answer=81126

14. How we do it (continued)
Focus on
§ Marketers when developing our product
§ Business drivers when selling our product
§ Customers once they become customers

15. What you can expect
More than email marketing software
§ Yes we have great features
§ Yes we are competitive
§ Yes we get emails delivered
BUT
§ Our advice
§ Our personality
§ Our support

16. What’s the worst that could happen?
§ You attend an Econsultancy supplier showcase...
§ You run an RFP
§ You meet providers
§ You get very bored of hearing about technology
§ You sign up
§ Then it doesn’t work out, they over promised and under deliver.....
§ You are then stuck in a contract – which is bad.
With Pure360 we there are no contracts
98.6% retention rate

17. What do people say about us?
Nice things...
“Pure360 is an expert and we are already seeing improvements in campaign
open rates and click throughs”
Truprint
“Away from the nuts and bolts, Pure360's account team have also added real
value in best practice which has really improved our layouts and processes”
Rightmove
"Pure360 have been helpful from the off. They have given us a package to suit
our needs, technical support is spot­on and now we're able to send out
something very pretty to our subscribers with no hassle."
Innocent drinks
“Well I think that PureResponse rocks! I really like it; it's just so quick and easy to
use for E Shotting...Yep ­ I LOVE IT!”
Ellis Fairbank

18. What does it cost
From £695 & £99 a month, as low as £1.5 CPMk
From £1995 & £199 a month, as low as £0.57 CPMk
No per email charges, 100% dedicated hardware.

19. What have we been talking about?
§ Brilliant technology
§ UK Based
§ You’ll be in safe hands
§ Pure360 works with Agencies and Brands – just like you
§ Using us gives you access to unique and usable
technology
§ Reporting is a doddle
§ Easy to use.
§ 3 main packages
§ 6 serving men
§ 0 risk

20. All done
Thank you for your time
We’d love to chat with you.
Please come and say hey or get in touch at your leisure
On the phone 0844 586 0001
On the web www.pure360.com (newsletter signup here)
Or email? contact@pure360.co.uk
or just watch from a distance
@pure360 or @marcmunier