1. The Psychology behind creating successful email
marketing campaigns
Nickcarr1

2. Why is email treated differently to other channels of marketing?

3. How do you engage with people?
Intellectually – making a conscious decision based on facts
Emotionally – when your emotions are called into play to make
decisions for you

4. Put this in the context on your inbox- how often do you spend time
really reading each email?

5. So how can you get people to engage emotionally

6. AIDA marketing model
Attention – subject line, pre-header text, from name
Interest – headings, titles, images, videos
Desire – subject line, images, copy, headings
Action – buttons, call to actions, links

7. What else can help?
Authenticity
Transparency
Personality
A sense of community

8. Consider the language you use

12. Consider the gender of your audience

14. How images can be used to generate an emotional response?

15. Images of peoples faces are a great way of triggering a response

16. Make sure images are all relevant and fit together cohesively

17. Have links underneath images

18. Example: Amnesty International

23. Questions