1. The New Search
How search has changed and
what you can do about it

3. #bdmfseo

5. January 1996 Backrub Larry Page, Sergey Brin
September 1997 Google
September 1998 Incorporated, started in a garage
http://www.google.com/about/company/history/
Humble Beginnings

6. Relevance

7. Major Google updates became
much more frequent
2
31+
20122006

8. And with strange names
Panda Penguin Venice

9. Google Q2 2012 Revenue $12.21billion
Facebook Q2 2012 Revenue $1.18 billion

10. All driven by more targeted advertising

15. The
Searched
The Search
Engine
The
Searcher

16. Quality

17. On-Page
SEO
Off-Page
SEO

18. • Title tags
• Descriptions
• H1, H2, H3
• Link text
• Alt image text
• URLs

19. www.sitechecker.co.uk

20. Site Auditing

21. Site Auditing

23. !
Mobile
Is your site optimised
for mobile?

24. Responsive design, free guide
www.whitehatmedia.com

25. What is good content?
Ask Google
h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-­‐guidance-­‐
on-­‐building-­‐high-­‐quality.html

28. Off page is continuous

29. Back link acquisition
• Directories
• Blogs
• Signatures
• Social media outreach
• Link bait e.g. polls
• Video
• Press PR Tactics
• Content syndication
• Badges and widgets
• Embeddable content
• Guest blogging
• Article marketing
• Infographics
• More…

30. LINKS
ON-PAGE
SOCIAL

31. Link and off-ramp directly from
social media
And encourage others to do so
through share, re-tweet

32. …and don’t forget video

33. 150 22,500
Dunbar
http://danzarrella.com/video-the-science-of-social-media-at-harvard.html#

34. • Stay on top of the changes
• Think like a search engine
• Make your site as good as it can be
• Make your content as good as it can be
• Submit to all the Google services that you can
• Use your content to spread the word
• Use social to spread the word (carefully)
• Refine, refine, refine