Using Social Media to Generate Sales

Using Social Media to Drive Sales Presented by:

Infographic courtesy Inside Views

Infographic courtesy of Ecreative Internet Marketing

67% of C-level executives cite the Internet as the most influential and important source for business information.

Traditional Marketing (Push) Social Media (Pull)

Social Media Lead Generation is About Inbound Marketing

You want people to choose you because you are interesting.

You have lots of opportunities to be interesting.

What can social media help you do? ,[object Object]

Social networking is more than socializing.

177 million. Tweets sent on March 11, 2011 31,017,254. Unique visitors in the past 6 months 1 week. The time it takes for users to send 1 billion Tweets Quick Twitter Facts

The Golden Rules of Twitter Add value Link to interesting content: articles, trends, videos, white papers Listen Followclients, industry associations, people, news relevant to you Monitor and act on relevant conversations Engage @reply and RT Promote your content Share white papers, news articles, videos, etc.

Choosing a @Username Use your real name Transparent Increases your ranking in Google Keep usernames consistent Keep it short Avoid using hyphens, uncommon spellings, nicknames and symbols

The Basics Tweet Noun: A message posted via Twitter containing 140 characters or fewer Verb: The act of posting a message Twitterer/Tweeter An account holder on Twitter who posts and reads tweets Twitter handle Used to identify you on Twitter for replies and mentions

The Basics Follow Subscribe to the tweets of another Twitter user Unfollow To cease following another Twitter user

The Basics Mention Including the @ sign followed by a username Tweets in which your username was included

The Basics Follow count The numbers that reflect how many people you follow and how many people follow you

The Basics Search A box on your Twitter homepage that allows you to search all public tweets for keywords, usernames, hashtags or subject

The Basics Promoted tweets Tweets that selected businesses have paid to promote at the top of search results on Twitter

The Basics Trending topic A subject algorithmically determined to be one of the most popular on Twitter at the moment

The Basics Protected/Private Accounts Twitter accounts are public by default Choosing to protect your account means that your Tweets will only be seen or approved by followers and will not appear in search

What Can I Tweet? An observation: what you are doing or thinking about a situation What you are reading or watching: link to a relevant industry article or video What events you are attending Promote someone else’s content: make a comment and link to it Promote Fathom’s content

Engaging Retweet Noun: A tweet by another user, forwarded to you by someone you follow Verb: The act of forwarding another user’s tweet to all your followers

Engaging @Reply Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to the Tweet in your timeline Always begins with @username

Engaging Direct message (DM) Private tweets between the sender and recipient Tweets become DMs when they begin with “d username” to specify who the message is for

What is a Hashtag? Hashtag (#) Used to mark keywords or topics in a tweet Created organically by Twitter users as a way to categorize messages

Using Hashtags People use # before relevant keywords in their posts to categorize tweets to display easily in Twitter search Clicking on a hashtag in any message shows you all other tweets in that category Hashtags can occur anywhere in a tweet Popular hashtags are often trending topics

Hashtag Best Practices Use short hashtags Recommend using no more than 2 hashtags per tweet Use hashtags only on tweets relevant to the topic Before using a hashtag, always do a search to see how other users are using it Hashtags.org offers an overview of popular hashtags on Twitter

Recommended Hashtags Technology ,[object Object]

#technologySocial media #socialmedia #socialmediamarketing #blogs #blogger

Recommended Hashtags Marketing #marketing #contentmarketing #storytelling #CMO #infographic #b2b #b2c #communications #brand Events ,[object Object]

#event (often used with #marketing)

Twitter 2.0 Lists Curated groups of other Twitter users Tie specific individuals into a group on your Twitter account Displayed on right side of menu of your homepage

More About Lists… Twitter users can organize others into “lists” Clicking on a list will show you a stream of tweets from all the users included in that group You don’t need to follow a user to add them to a list Adding someone to a list will show you their tweets in the list, but you will not see their messages in your main timeline everyday

How to Create a List Visit the profile of the user you would like to add to your list Click the list drop-down At the bottom of the drop-down menu, click “Create list” Enter the credentials of your list and set the privacy settings

Using Twitter to Generate Leads Position yourself as a thought leader with the content of your tweets Links to industry articles RT relevant tweets Links to content

Using Twitter to Generate Leads Seek out your prospects and customers and follow them Create a list to keep them organized Monitor the Twitter feeds of your prospects and customers to gather insight into issues of importance Engage with your prospects or customers RT interesting content (only do this 1-2x per week) Add a comment or additional insight to the RT @ reply to prospects and customers with a link to an article or piece of content that relates to an issue he/she tweeted about

Using Twitter to Generate Leads Shout out to others Mention them in a #FollowFriday or #FF #FollowFriday is a hashtag that was created to introduce people to the Twittersphere Make sure to leave room for a retweet Link to other social conversations Link to questions on LinkedIn and add @username of author Tweet interesting blog posts with the author’s @username

Who is Using LinkedIn? 100 million+ global users 20 million+ groups LinkedIn usage peaks between 9 a.m. & noon PT Average age: 44 49% of users are business decision makers

Grow Your Network Add your personalized LinkedIn URL to your email signature Connect with people shortly after meeting them Send personalized connection requests Reply with a personal note when accepting a connection request to start a conversation

Grow Your Connections The “People You May Know” widget in the upper right corner helps you find contacts you might not otherwise have thought of

Join a Group Search LinkedIn’s Groups Directory to find industry associations and networks to take part in

Engage in a Group Join the groups and post an introduction to yourself and your business Respond to questions with valuable insight Avoid the direct sell Share valuable content

Be a Thought Leader Update your status regularly Share links to interesting content relevant to your followers Link to content Let people know what you are working on Consider syncing your Twitter and LinkedIn accounts

Be a Thought Leader Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise Avoid the direct sell Offer valuable insight Link to content

Recommendations Increase referrals by asking your happy customers to write you a recommendation to publish on your profile Personalize your message in the Recommendation form Be clear on what you want a recommendation for

Research Research the people you are meeting with to learn more about their backgrounds, interests, and skills Identify potential connections that you may share with them Monitor people changing titles and companies in your News Feed

Applications TripIt allows you to let your network know when you will be in their city Set up meetings with prospects and customers Find relevant events

Applications SlideShare application allows you to share content Link to your SlideSharepage

Applications Reading List by Amazon allows your connections to view what you are reading and provide a recommendation on the book once completed

Applications Events by LinkedIn helps you find professional events to discover what events your connections are attending

Should I Upgrade My LinkedIn Account? Access to InMail Additional introductions Access to OpenLink network Additional search opportunities

Using Social Media to Generate Sales

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