1. My Moment Aha! Purnima Trivedi 2nd August 2011

2. Presentation Goal To illustrate the innovation process through which Purnima Trivedi and her team developed an award winning business diversification model for an Aircraft Manufacturer’s MRO division. MRO: Maintenance, Repair and Operating inventory

6. Opportunity Insights

7. Fields of Play

8. Business Concepts

9. Business and Implementation Plan Tools … team, tools, thinking

10. Multicultural and Diverse Professionals Team Strategist & Architect Investment Analyst Mining Engineer IT Project Manager

11. The team was built … Norming Forming (Brain)Storming Performing ... with flexiblerules

12. The team progressed rapidly… Tools … with versatile tools

14. Defined growth targets and strategic thrusts for breakthrough innovations

15. Understood the client’s investment profile

16. Determined the trends that may impact the business

17. Identified insights and ideas around the company’s existing function, competitors, partners and the future

18. Organized the thoughts in an opportunity map

19. Identified new ideas around Field of Play

20. Generated range of new business concepts

21. Selected the best concept to recommend

22. Conducted initial due diligence to validate the priority concept

23. Identified new areas for the company to play in

24. Prioritized one of these Fields-of-Play

25. Understood what conditions need to be tested first

26. Provided a visually stimulating summary for the selected business concept

27. Met the organization’s internal conditions for new business developmentACTIVITIES OUTPUTS … five step process framework from IXL Center

28. The team delivered the best solution… Thinking … in spite of limited resources

31. Customer response center (urgent requests)

32. Highly skilled mobile repair team

34. Composites know-how

35. Nacelle design

36. Turbine components & assembly

37. Metallic alloys know-how

39. Maintenance cost control implementation methods

40. Reliability data analysis

41. Offsite health monitoring

42. Electronic control systems

44. Customer portal- Inventory centers in vicinity of major wind farm markets … few new capabilities required to diversify into wind turbine MRO

46. Annual growth (CAGR) of 18% for next decade

47. Most turbine manufactures provide MRO services during warranty period

48. 79% of wind turbines still under warranty in 2009… increasing demand for wind turbine MRO services

49. Analyzing the industry further… Wind farm owners and operators Assembly, installation and MRO Components supply ... highly segmented industry with low vertical integration

50. A business idea ready… … diversification into wind turbine MRO

51. Yet the team was confused and in trouble … … our business idea needed a business plan

52. A solution was delivered … … Purnima provided a business plan structure

53. A winning formula … Client Our efforts Proposed partners Regional customer base Brand recognition Wind turbine MRO know-how 3 Ts Composites and mechanical know-how Aerodynamics R&D capabilities Component suppliers & original equipment manufacturers Global reach The real moment Aha! ... for a complete business plan with implementation and contingency plans, ready for testing

54. The Result… Aha! Ranked #1 in international innovation competition. Most importantly, a happy client.