Please join us this week on Wednesday June 17th at 1:00PM EST. http://app.webinarjam.net/register/17640/0ffac6e384

1. How ‘Purple Squirrel Hunting’ Can
Make Recruiting Easier
(And, Re-Energize Your Career!)
Presented by J.T. O’Donnell & Samantha Mick

2. “Look, I know your candidate
has 93% of what we are
looking for, is fluently
bilingual, a PhD and an MBA,
and 6 of us like her, BUT...
Have you got anyone else?”

3. Recruiters are:
● Time-to-fill at highest
peak in 13 years
● Too many reqs to fill
● Not getting enough
information or resources
The Problem

4. Why has it changed?

5. Skills Gap &
Talent
Shortage

6. Talent is Not
Presenting
Itself
Properly

7. Hiring Managers Want
Purple Squirrels

8. What is the result?

9. It’s
Frustrating

10. It Makes it Hard to Love Recruiting

11. It Causes Burnout

12. There is a solution.

13. Understand the Sophisticated Job Seeker
‘Sophisticated Job
Seekers’ consider
employers with:
Source: CAREEREALISM Media

14. Analyze the Global Talent Spectrum

15. Then, Using Cutting-Edge Techniques...

16. … Become A Purple Squirrel Hunter!

17. Feel Satisfied
& Successful
Again

18. Purple Squirrel
Hunting 101

19. Step 1: Use Personas to Get Inside Their Heads
Source: CAREEREALISM Media
http://www.careerealism.com/career-decoder-quiz

20. Personas Help You….
1. Humanize the candidate you need.
2. Bring the job to life.
3. Enable talent to visualize themselves in the role.
4. Speak the same language!

21. Visionary

22. Optimizer

23. Builder

24. Educator

25. Superconnecter

26. Warrior

27. Researcher

28. Mentor

29. Step 2: Strengthen Your Recruiter Brand

30. FACT: 70% Want to Know YOU Better!
Survey reveals:
● Understand structure, culture, mission & purpose
● Put a human face on process
● Personalize the communication to them
● Prepare for a more meaningful conversation
● Determine how much recruiting & industry experience you have
● Build a relationship based on profile info
● Assess if you would connect with me!

32. J
Step 3: Turn Job
Descriptions Into ‘Job
Stories’

34. Step 4: Use FREE & Sponsored Updates As
Talent Bait

38. Proof It Works (Content Impact Index)
Study by TMP Worldwide: Content’s impact on candidate sourcing...
http://meshworking.com/content-impact-index/
http://www.ere.net/2015/05/22/heres-proof-that-content-will-bring-you-the-most-important-job-applicants/
● Entry-level Candidates: Made them see more concretely what the job really was,
and helped them self-select out.
● Experienced Candidates: Validation they needed to apply to a vague job
descriptions. Increased likelihood of application by almost 3X.
● BONUS = 5,000 Virgin Visitors: people who weren’t looking for jobs, and would
never have found the site without content, increasing total traffic 2.8% and organic
traffic 8.8%.
● TAKEAWAY #1: Gives people who aren’t looking for a job reason to visit your site.
● TAKEAWAY #2: Helps validates the interest of people looking for a job.

39. ● Personify the Job
● Build Stronger
Recruiter Brand
● Develop Job Stories
● Use Updates as
Talent Bait
Ah-ha Moments