SlideShare une entreprise Scribd logo
1  sur  29
Télécharger pour lire hors ligne
Digital Marketing vs Traditional Marketing:
Which Produces Better?
While having a marketing budget is
important for any small business, it’s
equally important to spend it in the right
direction and make the most of it.
For many businesses, reaching the
right “marketing” decision is not
easy, even though it can make a
huge difference in their results.
If you decide to use
social media
marketing to build
your brand and
increase your
customer base, you
could do it yourself or
hire a reputed
digital marketing firm.
What is Traditional Marketing
It is a convenient mode
of marketing that helps
to reach out to a semi-
targeted audience with
various offline
advertising and
promotional methods.
Traditional marketing
may have evolved over
the past few decades,
but the fundamental
aspects remain the
same.
Today, technology has grown and is enabling
businesses to connect to their audience like
never before. This is why it’s important to
consider the drawbacks of traditional
marketing before investing in it.
What is Digital Marketing
Digital marketing or online marketing refers to
the marketed related work that a business does
with the help of Internet or an electronic device
such as a mobile phone.
Almost 60% of U.S. adults use
Facebook regularly.
Most of the B2B marketers (which will
be around 94% approx) are actively
using LinkedIn for marketing.
It is proven that Mobile will be
accounting for over 70% of digital ad
Stats show that 90% of B2C
businesses prefer social media as
being the most effective content
marketing strategy.
spend by 2019.
Almost 60% of U.S. adults use
Facebook regularly.
Most of the B2B marketers (which will
be around 94% approx) are actively
using LinkedIn for marketing.
It is proven that Mobile will be
accounting for over 70% of digital ad
Stats show that 90% of B2C
businesses prefer social media as
being the most effective content
marketing strategy.
spend by 2019.
Almost 60% of U.S. adults use
Facebook regularly.
Most of the B2B marketers (which will
be around 94% approx) are actively
using LinkedIn for marketing.
It is proven that Mobile will be
accounting for over 70% of digital ad
Stats show that 90% of B2C
businesses prefer social media as
being the most effective content
marketing strategy.
spend by 2019.
Almost 60% of U.S. adults use
Facebook regularly.
Most of the B2B marketers (which will
be around 94% approx) are actively
using LinkedIn for marketing.
It is proven that Mobile will be
accounting for over 70% of digital ad
Stats show that 90% of B2C
businesses prefer social media as
being the most effective content
marketing strategy.
spend by 2019.
marketing debate is
age-old, and it’s far
from over.
Digital advertising expenditure in India
Why Choose Digital
Higher Level of
Customer Engagement
Digital marketing offers a
higher level of engagement
and interaction, unlike
traditional marketing
techniques which does not
allow direct interaction with
the audience.
Ease of
Measuring Results
When you give away
brochures, distribute flyers or
advertise in magazines,
you don’t know how far your
marketing is going to be
successful.
Bigger
Audience Range
Traditional marketing is
limited in many ways,
but one of the biggest
restrictions that comes
with it is the inability to
go beyond a regional or
local audience.
Less Expensive &
More Effective
When it comes to
spending money on
marketing, your return
on investment decides
whether your campaign
was successful or not.
Digital Marketing Traditional Marketing
We would hope we’ve convinced
you with data and facts that digital
marketing is the way to advertise
your brand be it a small or
established business.
If you’ve already tried and
tested the traditional
marketing techniques
before and haven’t seen any
growth in your business as
you wanted, then give
digital marketing a shot.
There are little risks
and great rewards.
That’s not a combo
you see often in the
business world.
By gaining clarity on the digital marketing vs traditional
marketing aspect, a business can get a better objective of
which marketing strategy is appropriate and how it is should
be applied.
Digital Marketing Vs Traditional Marketing: Which Produces Better?

Contenu connexe

Tendances

Tendances (20)

Digital Marketing for Business Growth
Digital Marketing for Business GrowthDigital Marketing for Business Growth
Digital Marketing for Business Growth
 
Digital Marketing Overview
Digital Marketing OverviewDigital Marketing Overview
Digital Marketing Overview
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketing Digital marketing
Digital marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesDigital Marketing PPT(Presentation) - Digital Marketing Strategies
Digital Marketing PPT(Presentation) - Digital Marketing Strategies
 
Introduction to Interactive Marketing
Introduction to Interactive MarketingIntroduction to Interactive Marketing
Introduction to Interactive Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
11 types of digital marketing ppt
11 types of digital marketing ppt11 types of digital marketing ppt
11 types of digital marketing ppt
 
Digital marketting.ppt
Digital marketting.pptDigital marketting.ppt
Digital marketting.ppt
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Digital marketing fundamentals
Digital marketing fundamentals Digital marketing fundamentals
Digital marketing fundamentals
 
Social media marketing
Social media  marketingSocial media  marketing
Social media marketing
 
Social Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint PresentationSocial Media Marketing PowerPoint Presentation
Social Media Marketing PowerPoint Presentation
 
Digital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & ConceptDigital Marketing Fundamentals & Concept
Digital Marketing Fundamentals & Concept
 

Similaire à Digital Marketing Vs Traditional Marketing: Which Produces Better?

SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate Profile
SAVAS INC.
 

Similaire à Digital Marketing Vs Traditional Marketing: Which Produces Better? (20)

Why Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional MarketingWhy Digital Marketing Is As Important As Traditional Marketing
Why Digital Marketing Is As Important As Traditional Marketing
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
 
How digital marketing is becoming important these time_.pptx
How digital marketing is becoming important these time_.pptxHow digital marketing is becoming important these time_.pptx
How digital marketing is becoming important these time_.pptx
 
DIGITAL MAKETING.pptx
DIGITAL MAKETING.pptxDIGITAL MAKETING.pptx
DIGITAL MAKETING.pptx
 
Why Is Digital Marketing Crucial For Startups
Why Is Digital Marketing Crucial For StartupsWhy Is Digital Marketing Crucial For Startups
Why Is Digital Marketing Crucial For Startups
 
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...
Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...
 
Increase your digital spend in 2020
Increase your digital spend in 2020Increase your digital spend in 2020
Increase your digital spend in 2020
 
Introduction of digital marketing
Introduction of digital marketingIntroduction of digital marketing
Introduction of digital marketing
 
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdffdmm UNIT-4 by Ramakrishna Dasiga.pdf
fdmm UNIT-4 by Ramakrishna Dasiga.pdf
 
Product2Market's B2B Marketing Guide
Product2Market's B2B Marketing GuideProduct2Market's B2B Marketing Guide
Product2Market's B2B Marketing Guide
 
B2BMarketingE-Book
B2BMarketingE-BookB2BMarketingE-Book
B2BMarketingE-Book
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore Traditional Marketing vs Digital Marketing seo company coimbatore
Traditional Marketing vs Digital Marketing seo company coimbatore
 
Digital marketing vs traditional marketing
Digital marketing vs traditional marketingDigital marketing vs traditional marketing
Digital marketing vs traditional marketing
 
SAVAS Corporate Profile
SAVAS Corporate ProfileSAVAS Corporate Profile
SAVAS Corporate Profile
 
D.pdf
D.pdfD.pdf
D.pdf
 
Digital Marketing Why?
Digital Marketing Why?Digital Marketing Why?
Digital Marketing Why?
 
Presentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptxPresentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptx
 
What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/What is digital marketing? What it is not? Via https://www.g2mteam.com/
What is digital marketing? What it is not? Via https://www.g2mteam.com/
 
The Ultimate Guide To The Best Digital Marketing Tools in 2023
The Ultimate Guide To The Best Digital Marketing Tools in 2023The Ultimate Guide To The Best Digital Marketing Tools in 2023
The Ultimate Guide To The Best Digital Marketing Tools in 2023
 

Dernier

Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 

Dernier (20)

BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 76 Noida Escorts >༒8448380779 Escort Service
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.Generate easy money from tiktok using this simple steps on the book.
Generate easy money from tiktok using this simple steps on the book.
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 

Digital Marketing Vs Traditional Marketing: Which Produces Better?

  • 1. Digital Marketing vs Traditional Marketing: Which Produces Better?
  • 2. While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it.
  • 3. For many businesses, reaching the right “marketing” decision is not easy, even though it can make a huge difference in their results.
  • 4. If you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm.
  • 6. It is a convenient mode of marketing that helps to reach out to a semi- targeted audience with various offline advertising and promotional methods.
  • 7.
  • 8. Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same.
  • 9. Today, technology has grown and is enabling businesses to connect to their audience like never before. This is why it’s important to consider the drawbacks of traditional marketing before investing in it.
  • 10.
  • 11. What is Digital Marketing
  • 12. Digital marketing or online marketing refers to the marketed related work that a business does with the help of Internet or an electronic device such as a mobile phone.
  • 13. Almost 60% of U.S. adults use Facebook regularly. Most of the B2B marketers (which will be around 94% approx) are actively using LinkedIn for marketing. It is proven that Mobile will be accounting for over 70% of digital ad Stats show that 90% of B2C businesses prefer social media as being the most effective content marketing strategy. spend by 2019.
  • 14. Almost 60% of U.S. adults use Facebook regularly. Most of the B2B marketers (which will be around 94% approx) are actively using LinkedIn for marketing. It is proven that Mobile will be accounting for over 70% of digital ad Stats show that 90% of B2C businesses prefer social media as being the most effective content marketing strategy. spend by 2019.
  • 15. Almost 60% of U.S. adults use Facebook regularly. Most of the B2B marketers (which will be around 94% approx) are actively using LinkedIn for marketing. It is proven that Mobile will be accounting for over 70% of digital ad Stats show that 90% of B2C businesses prefer social media as being the most effective content marketing strategy. spend by 2019.
  • 16. Almost 60% of U.S. adults use Facebook regularly. Most of the B2B marketers (which will be around 94% approx) are actively using LinkedIn for marketing. It is proven that Mobile will be accounting for over 70% of digital ad Stats show that 90% of B2C businesses prefer social media as being the most effective content marketing strategy. spend by 2019.
  • 17. marketing debate is age-old, and it’s far from over.
  • 20. Higher Level of Customer Engagement Digital marketing offers a higher level of engagement and interaction, unlike traditional marketing techniques which does not allow direct interaction with the audience.
  • 21. Ease of Measuring Results When you give away brochures, distribute flyers or advertise in magazines, you don’t know how far your marketing is going to be successful.
  • 22. Bigger Audience Range Traditional marketing is limited in many ways, but one of the biggest restrictions that comes with it is the inability to go beyond a regional or local audience.
  • 23. Less Expensive & More Effective When it comes to spending money on marketing, your return on investment decides whether your campaign was successful or not.
  • 25. We would hope we’ve convinced you with data and facts that digital marketing is the way to advertise your brand be it a small or established business.
  • 26. If you’ve already tried and tested the traditional marketing techniques before and haven’t seen any growth in your business as you wanted, then give digital marketing a shot.
  • 27. There are little risks and great rewards. That’s not a combo you see often in the business world.
  • 28. By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better objective of which marketing strategy is appropriate and how it is should be applied.