Guinot Proposal 2019

1. Push PPC Proposal.

2. WelcomeYour presentation will begin shortly

3. Our Agenda
▪ Your Digital Marketing Proposal▪ Quick Overview of Push

4. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

5. Our Values

6. 35,000Google Agency Partners

7. 1,000Premier Partners

8. 10Contracted UK Channel Partners

9. So what?
Access to beta
tests before
your competition

10. So what?We run seminars every month at Google’s Head Offices

11. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
The only agency to win a Google
Premier Partner Award 3 years in a row
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
The most highly nominated European agency

12. Over 300 customers

13. In multiple industries

15. Push Analyser
The push analyser puts together reports that would take us 3-4 hours to put together manually. It
saves time analysing and leaves us with more time to actually do work on your account.

16. We’re a
process driven
PPC agency

17. How we’re always ahead

18. How we keep you ahead

19. We Can Help Your Business Grow
Through Multiple Channels

20. Our Agenda
▪ Your Digital Marketing Proposal▪ Quick Overview of Push

21. ■ Structure
■ Budget, Bids and Impression Share
■ Keywords and Matching (including Negatives)
■ Ad Copy
■ Ad Extensions
■ Mobile & Tablet Performance
■ Quality Score
■ Conversions
■ Remarketing
■ Video
■ Other Opportunities
■ Summary
PPC Audit

22. Why Google didn’t work before
▪ No structure to give you control over what keywords you spent budget on and to make sure keyword searches
matched up with adverts
▪ Incorrect settings
▪ Incorrect keyword match types and negatives meant you paid for people searching for how to start your own
clothing line (£2.23), tasha’s hair and beauty salon (£2.15) and emuaid max first aid ointment 2oz for eczema acne
dermatitis psoriasis & moree (£2.15)
▪ No bidding strategies such as bidding for best times of day, day of the week, age, gender, device
▪ No conversion tracking so no way of knowing what was working and how to spend more money on it
▪ No remarketing to engage with people after they left your website.

23. Why you should be considering
Facebook over Google

24. Facebook allows you to target by
persona better than Google
▪ Females aged 30 -55 (We can target by demographics)
▪ Mums with kids who want to start their own businesses (We
can target mums)
▪ People with backgrounds in Beauty such as beauty therapists
(We can target by job title)
▪ People with a passion for caring for others (We can target by
interests - people interested in charity work and volunteering)

25. Our Set-up: Personas

26. Facebook Audiences
■ Core Audiences
■ Interest targeting
■ Based on the data people
share on their profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on your
website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar likes,
interests or characteristics to
current audience

27. There is low volume on Google for
people searching for beauty franchises

28. Therefore the targeting would be less
specific in order to get the volume

29. Back in 2016 we noted a total entry cost
of £87,000 - £127,000. Is this the same?

30. Back in 2016 the franchisees all came
from Beauty Therapist backgrounds.
Is this still the case and is any
experience required?

31. High entry costs and the need to target personas
mean we need to nurture leads down a funnel

32. We create these funnels using
your high quality assets

33. An also have our own software that
allows us to create new assets fast

34. We need a landing page that addresses
the three W’s: What? Why? Where next?

35. The current page is far too text heavy and
we would not be able to use it

36. This page has a conversion rate of 7.24% over
the last 6 months and leads cost £25.45

37. It will take time to optimise and reduce your CPC
and increase your conversion rate

38. We then remarket different messages to
people based on their interaction

39. Options of working with Push

40. £997
■ Unique Push PPC strategy overseen by a team with over
20 years PPC experience (worth £750)
■ Account build/ optimisation by Google Certified Professional with
up to 50 steps completed
■ Check/ Implement conversion tracking including call tracking (worth £100+)
■ Boost conversions with our exit overlay (worth £291)
■ Free Google Ads voucher for new accounts (worth £75+)
Reduce your cost per acquisition
through our Push analyser
software
Conversion Booster
Wastage Reduction
Ad Performance Testing
New Keyword Discovery
Quality Score Optimsation
PPC Set Up
Push PPC set up includes
Push Push Analyser
Includes set up on
One off cost
+ Vat

41. £1497
■ Google Ads search & shopping campaign management
■ Bing Ads search & shopping campaign management
■ Remarketing (with Google Banner Advertisements)
■ Segmented customer audience list creation
■ Performance reviewed on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£597)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Form
PPC
Push PPC offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat

42. We would exclude Bing and bring
our fee down to £997 to allow you
to spend £1500 on Google Ads

43. We would require a three month
commitment

44. Or...

45. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost
+ Vat

46. £1997
■ Sophisticated Facebook Ads Strategy
■ Audience Prospecting
■ Advanced Audience targeting
■ Acquisition campaigns
■ Remarketing/Dynamic Remarketing
■ Access to daily dashboard
■ Push proprietary software license
■ Weekly account management call
All Push customers have access
to our unique technology (worth
£297)
Push Proprietary software
Push creative team
Daily Dashboard
Analysis & weekly reporting
Social +
Push Social offers all the Facebook &
Instagram Ads features including:
Push Push Technology
Ad spends up to £20,000
+ Vat

47. Except...

48. We would agree to a one month
test and reduce our fee to £997
with a budget of £1500 on
Facebook

49. This is a basic test that will tell us if
Facebook is viable

50. However to build a full strategy you
will need to be investing £5000 per
month & our fee would increase to
£2000.

51. Final thoughts
▪ Google as a platform can deliver leads for you at a great CPA and we have successfully run campaigns for other
customers.
▪ However if your franchisees require experience, beauty backgrounds, their own salons etc and you need to target that
demographic then Facebook is the better channel for you.
▪ The test on Facebook is worth considering but only if proven you will be able to invest more in it. There’s a chance we
could continue at the same spend but historically this hasn’t worked for a lot businesses.
▪ Neither will work without our landing page which we include free in our set up. We can either give you a PSD design file
to put on your site or host the page for you.
▪ If you decide to use Google you need to have a solid process for how you follow up with and nurture your leads. A lot of
your leads come from events where you get this face to face time with customers.
▪ When someone downloads your guide and you schedule a call with them perhaps you can use a device like Google
Hangouts to speak to face to face. We have seen our conversion rates as a business improve since using this.

52. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

53. Set up can take between 21 - 28 working days
Summary

54. What happens next
We work with you to get tracking, reporting and Push Technology set up

55. What happens next
An account plan is created and approved before we built or optimise the account.

56. What
happens next
Based on your plan we build new
AdWords campaigns and/or optimise
your existing campaigns.

57. Summary

58. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
What
happens next

59. Our commitment
Comprehensive weekly and monthly reports written in a style to suit you.
Performance reviewed and improved on a daily basis.
Dedicated certified account manager.
Agree clear goals with you each month.
We take responsibility for the final result (not just the traffic!)... Sales, tel calls etc

60. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.

61. Thank You.