Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? You will find all the answers in this presentation. If you would still have questions feel free to contact us - support@pushpushgo.com

2. *Source: Baymard Institute

3. 8%
of all website visitors
are repeated customers*
40%
of revenue is generated
by repeated customers*
*Source: Adobe® Digital Index Report

4. GoldfishHuman
9 sec12 sec
Attention span
8 sec
2000
Now
*Source: Microsoft Attention Spans Research Report

5. So, what can we do?

6. No collection of
any personal data
No collection
of cookies
Adblock
resistant
User’s behaviour
tracking
Mobile &
Desktop
a permission-based marketing tool that enables to send short messages
to the subscriber directly to their desktops/mobile screens even
if the user is on the website of your competitor.
Web Push Notification

7. Web Push Notification
Logo
Title
Message
Link to the website

8. Manual
campaigns
Automation
Average CTR
10,27%
Average CTR
17,29%

9. Manual campaigns
Mass Campaigns
Targeted Campaigns
Firefox
Google Chrome, Windows 10
Native Push
Google Chrome, Windows 10
Rich Push

10. $92
$1
is spent to get conversion
on the web page*
is spent to get traffic
to the web page*
Effective actions based on the behaviour
of the customer on the store's website
can become a real competitive advantage!
*Source: Econsultancy

11. Automation. How does it work?

12. Tracking. Tagging. Targeting.

13. Tags:
Track visited categories:
Know more, sell more
visited in
the last X days
visited
CriminalsCriminals
Fiction
Science
Hobby

14. Know more, sell more
Monitor the purchase path

15. Know more, sell more
Track action button clicksCollect information about
purchases
The value of the basket
The number of products in the basket

16. c) visited subpagesa) date of the last visit
b) number of visits within X days
Know more, sell more
Collect additional information

17. Web push automation scenarios
You must have this
Abandoned cart Recently viewed item Discount codes for
shopping
It has been a long time
since your last visit
XML feed*

18. Abandoned cart
20%
CTR

19. Recently viewed item
14%
CTR

20. It has been a long time since your last visit
16%
CTR

21. Discount codes for shopping
21%
CTR

22. You must have it!
12%
CTR

23. Xml feed. More personalization!
Dynamic remarketing by integration via xml.
26%
CTR