Putera Sampoerna Foundation Report Quarter 4 2009

01
www.sampoernafoundation.org
4th Quarter Report 2009
A New Path for
Education Improvement

Letter From The Managing Director 02
The Pathway to Leadership 03
Combining Finite Resources for Broader Social Impact
Insights 04 - 09
Home and Away - Sampoerna School of Education
Quality Performance - Sampoerna Academy
Onward and Upward - Scholars Recruitment
Making a Difference - “Save a Teen” Campaign
Hand in Hand with the Government - Bali and Ogan Ilir
Partners 10 - 13
An Expanding Partnership - Standard Chartered Bank
Selecting the Best - Astro Kasih
Adopting Teachers - Mobil Cepu Ltd.
Back to School - Deutsche Bank
Supporting an Educational Heritage - Trada
Guaranteeing Graduation - Bank Sumsel Babel
Face to Face - YOPB
The Big Easy in Banda Aceh - APAS
News & Event 14 - 20
Worth 1000 Words - National Geographic Indonesia
Beyond Certification - Ministry of National Education
Out and About - PSF booths
Going Digital - PSF on Social Network
Strike! - Fun Bowling with Partners
Building Wider Networks - CSR Asia Summit
Speaking Out - Public Service Announcement
Strategic Partner News 21
Alms for Education - Bait Al Kamil
List of Contributors 22
New Partners 23
Partners Galleries 24 - 25
Financial Highlights 26-27
Putera Sampoerna Foundation 4th Quarter Report 2009
Letter From The Managing Director
As I write this letter, the Sampoerna Academies in Malang and Palembang
as well as the Sampoerna School of Education in Jakarta are reaching the
half year point of their operation. Within that comparatively short span
of time we have already begun to see the benefits of providing schools
and teacher training institutions to a consistent, international standard
of quality. Academy students have delivered outstanding performances
in international standard examinations and competitions. Students at the
School of Education have made similar achievements, including winning
titles in an English debating competition. These positive results are a
testimony to your support and foresight in making a social investment in
the education of Indonesia’s less fortunate yet talented youths.
We have been very fortunate to have received the commitments of donors
including PT HM Sampoerna Tbk., PT Sampoerna Agro Tbk., Altria Group,
Astro, Mobil Cepu Ltd., Deutsche Bank, Perum Pegadaian, Mercy Relief, Bank
Sumsel Babel, and ExxonMobil Oil Indonesia Inc. among other corporations
and also to have the support of committed individuals. Sustaining these
future leaders’ education remains a top priority and continued support is
welcomed.
We are also continuing to strengthen the Foundation’s Bait Al-Kamil - an
Alms Distribution Unit that channels alms for the education of economically
disadvantagedMuslimstudents. Theseeffortsarepartofourgoaltoproduce
future Muslim leaders capable of competing in the global environment. This
newly founded Alms Distribution Unit has succeeded in distributing funds
to hundreds of student survivors of the Padang, Sumatera Barat earthquake
and of other underprivileged students in Rembang, Central Java.
To better support our endeavors, we have elevated the Foundation from a
philanthropic organization to a social business corporation. In the process,
we have received the ISO9001:2008 certification, which recognizes our
commitment to quality management and compliance with applicable
statutory and regulatory requirements.
The Putera Sampoerna Foundation is guided by the vision of a Pathway to
Leadership. By providing an educational framework tailored to developing
thebestandbrightestfromamongthecountry’slesseconomicallyfortunate,
we seek to build a pool of enlightened leaders who are intellectually, morally
and ethically dedicated to the greater good of society. The success of all
our endeavors depends on the support and encouragement of our many
committed partners. I would like to use this opportunity to acknowledge all
our donors. Thank you for making a difference every day to the future of
our country and to the quality of those who will lead it.
Nenny Soemawinata
Managing Director
Table of Contents

03
The Pathway to Leadership
Combining Finite Resources for
Broader Social Impact
Companies pursuing socially responsible activities do so in
the knowledge that their limited resources cannot solve all of
society’sproblems. However,byfocusingeffortsondeveloping
future leaders from among Indonesia’s economically
disadvantaged students, companies can ensure that their
Corporate Social Responsibility (CSR) efforts pay significant
long-term dividends.
Companies increasingly undertake CSR programs as a
component of business strategy, not simply to comply
with government regulations or as a salve to stakeholder
expectations. Forward thinking corporate leaders recognize
that their ability to grow their business in a sustainable
manner is intimately connected with the types of CSR activity
they undertake. While ad hoc community programs remain
relevant and sometimes urgent, programs of broader national
scope need to be given attention.
The Putera Sampoerna Foundation invites companies and
committed individuals to participate in programs that are
specifically designed to prepare quality leaders, who will
determine the future economic, social and political landscape
of this country. To do this, the Foundation has designed and
carried out the concept of the Pathway to Leadership.
The Pathway to Leadership cycle starts from and returns back
to the community. Following this path, the Foundation select
the top 5-10% of students among economically disadvantaged
students from the community and send them into our school
system, Sampoerna Academy schools, with the goal of
creating youth leaders. We also set up the Sampoerna School
of Education, aiming to first of all provide our school system
with qualified teachers and, secondly, create knowledgeable,
analytical, and socially responsible quality leaders who are
committed to giving back to the community.
By supporting these economically disadvantaged but
academically gifted students, companies can ensure that their
finite resources can make a broader contribution to social
wellbeing.
The future of this nation depends on the quality of its leaders
but, the emergence of such quality leaders rests on the quality
of their academic and social development. No one company or
organization and individual can address this challenge alone.
The Putera Sampoerna Foundation invites and encourages you
to be part of this initiative.
“...Companies can ensure that their
finite resources can make a broader
contribution to social wellbeing.”

04
Insights
Sampoerna School of Education Raises the Bar
A team of students from Sampoerna School of Education took
the winner’s trophy at a four-round English debating competition
organized by the Tarbiyah and the Education Faculty of Islamic
State University (UIN) Syarif Hidayatullah held on October 26-31,
2009. Towinthecompetition,thestudentsovercamemoresenior
home teams in each round. Two team members also won Best
Speaker titles in the first and second rounds of the competition.
Team members Anais Anais, Nur Hidayatus Syarifah and Endang
SriwahyuniarestillintheirfirstsemesterattheSampoernaSchool
of Education. Nevertheless they faced more experienced teams
on the topic of “Legalizing Prostitution” in the first round and on
“This House Would Stop All Foreign Oil and Mining Companies in
Indonesia” in the second.
In the semi-final, the School of Education team debated the
topic of “The Government Stole Medical Patent Rights to Save
the Population”. In the grand final they faced a team of fifth-
semester students from the Syariah Culture Faculty at UIN Syarif
Hidayatullah on the topic of “The Withdrawal of American Troops
from Afghanistan”.
Speakingaftertheevent,AnaisAnaissaid“Wewereveryconfident
that we would do well in this competition. The most important
thing for us was to introduce the Sampoerna School of Education
to a wider audience and show what we can do when we have the
chance to pursue our dreams.”
The Sampoerna School of Education has started to demonstrate quality outcomes not only in Indonesia but overseas
as well. The success of the school’s lecturers in arousing international interest in The Teacher institute in China and
the students’ triumph in an English debate competition at home have placed the School firmly on the map and raised
awareness of the quality of its staff and, critically, the capabilities of its students.
Winning English Debate Titles
Home and Away

05
Insights
The paper was written by Obert Hoseanto, Stien Johanna
Matakupan,KartikaYulianti,SusilowatyandCaesiliaIkaWidanti
and generated considerable discussion among the audience
about the Teacher Institute, Sampoerna School of Education’s
community service division, and its success in conducting
workshops for 14,000 teachers. Participants also asked about
the origin of funding for workshops.
The closing ceremony was attended by the Minister of
Education of Bangladesh and Deputy Minister of Education of
Laos, along with distinguished officials from Chinese Ministry
of Education, the World Bank, UNESCO and KERIS.
Participants at the 13th UNESCO-APEID International
Conference and KERIS-World Bank High Level Seminar on ICT
in Education listened with interest to a paper presented by
Sampoerna School of Education lecturer Obert Hoseanto on
“the Impact of Pre-Service Teacher Training: A Case Study of a
Teacher Education Programme in Indonesia”.
Held in the People’s Republic of China’s Hangzhou on October
15-17, 2009, the conference attracted over 100 speakers from
around the world, including the US, the UK, Spain, Canada,
South Africa, Japan, China, South Korea, India, Australia,
Malaysia and Indonesia.
Attracting International Attention
“Together,
creating a new
generation of
teachers.”

06
Achieving Academic Excellence
Students at the Sampoerna Academy schools in Malang and
Palembang have embraced the opportunity presented to them
through their scholarships. Academy students have achieved
outstanding results in the International General Certificate
of Secondary Education (IGCSE) mock exams held for grade
10 students, including two perfect scores in Mathematics.
Other students won interschool titles including the prestigious
Science Writing competition
Eddy Henry, director of the Academic Program at Putera
Sampoerna Foundation, reported that student morale is at
a peak following their academic success and the leadership
programs they have undertaken in their first six months at the
Sampoerna Academy boarding schools.
Insights
Quality Performance
Sampoerna Academy Shows More Upshots
Strengthening Partnership
with International Universities
The Sampoerna Academy schools in Malang and Palembang
have agreed to forge a partnership with the US-based Iowa
State University to boost the schools’ international standard and
provide opportunities for students to study at Iowa State.
As part of the partnership, Iowa State will send student teachers
to teach at the Sampoerna Academy schools in Malang and
Palembang.
“We want to be an integral partner for the Sampoerna School of
Educationtohelpthemdesignthecurriculum,”saidDavidWhaley,
an associate dean for teacher education in the College of Human
Sciences, who directs Iowa State’s Teacher Education Program.
Faculty and students at Sampoerna Academy schools’ continue to move their schools to ever higher levels.
This semester saw the launch of a partnership with one of the leading universities in the U.S. to boost the
schools’ standards. Academy students also recorded an outstanding academic performance.

07
Insights
The Putera Sampoerna Foundation’s support for financially
disadvantaged students is not limited to the Sampoerna
Academy but also extends to other high achievers in
Indonesia. In 2009/2010 academic year, the Putera Sampoerna
Foundation’s National Undergraduate Scholarship Program
awarded full scholarships for six qualified individuals, yet
financially disadvantaged, to pursue bachelor’s degrees in
engineering or economics. The scholarship covers registration
and tuition fees, book and living allowances, internet and
research allowances and graduation fees.
There were numerous scholarhip applications received by the
Putera Sampoerna Foundation. The applicants needed to follow
rigorous three-phase selection process held from the end of
October to November 20, 2009 that involved a paper-based
assessment to ensure that the applicants met the academic
and administrative requirements. Those who passed the first
phase were invited to follow the second stage of selection: panel
interviews and focus group discussions, to assess their integrity,
motivation, leadership, creativity, and communication skills. As
part of the final assessment, the Putera Sampoerna Foundation’s
team visited the residences of the top performers to verify data
and to confirm their economic background. After passing all these
processes, six students were selected as the Putera Sampoerna
Foundation Undergraduate Scholars for the 2009 intake.
Three of the scholars – Tri Pandu Mulya Permana, Arrina
F. Agwizelly and Wilda Siska Dewi – are pursuing their
undergraduate studies at the University of Indonesia
(Universitas Indonesia), while the other three – Anugerah
Firdauzi, Muhammad Wildan Alfian and Muhammad Teguh
Pratama – have commenced undergraduate studies at the
Bandung Institute of Technology (Institut Teknologi Bandung).
Onward and Upward
Education Support for Undergraduates

08
The partner response to the Putera Sampoerna Foundation’s
“Save a Teen” campaign has been extraordinary. Launched in
the Blitz Megaplex, Grand Indonesia, the campaign aims to save
the futureof Indonesian youth by keepping them in school.
Partners eagerly donate portions of sales or transaction
proceeds, provide places for our donation booths, as well as
assist in further campaign to public.
Acknowledging the partners’ participation in the campaign, Ibu
Vira Soekardiman, Sales Director for Putera Sampoerna Foundation
presented 34 partners with plaques of appreciation on December
10,2009.Therecipientswere Citibank,StandardCharteredBank,GE
Money, Tony Roma’s, Hema Resto, California Pizza Kitchen, Pisa Café
&Resto,Amigos,PuttPuttGolf&Games,PapaRon’sPizza,Wendy’s,
Chopstix, Kemchick, Aston Bandung, Batavia Hotel, Alilla Hotel
Jakarta, Parklane Hotel, Grand Flora Hotel, Grand Cemara Hotel,
Waterboom Jakarta, Sony Music, Pejaten Village, Mall Kalibata, Mall
Taman Anggrek, Margo City Depok, Mall Puri Indah, Cilandak Town
Square,PlazaSenayan,SenayanCityandMallCiputra.
The “Save a Teen” campaign was officially launched at Senayan
City in Jakarta, on December 14, 2009, in conjunction with a
charity event held by Plaza Senayan. The Foundation invited
artist Nugie and a choir to perform for visitors to Senayan City.
Another musical event, “The Save a Teen” concert, was held on
December 27 with the support of popular singers Vierra, Glenn
Fredly and the Metro Band. An auction of the artists’ clothes
during the concert raised Rp 50 million for the cause.
Save a Teen Now!
Interesteddonorscancontributetothe“SaveaTeen”campaign
through BCA account no. 458-300-9992 (Putera Sampoerna
Foundation). For more information call (021) 577 2340 or visit
Making a Difference
“Save a Teen” Campaign Wins Partner Support
Hand in hand helping Indonesia’s 1.5
million non-schooled young people
Insights

Three students, Putu Candra Darmansyah, Khofid Mustikayadi and
Vera Donna each receives Rp 50 million per year to study at the
Sampoerna Academy under a new three-year scholarship program
provided by the Regency of Ogan Ilir and Bank Sumsel Babel.
BapakHerman,HeadoftheEducationOfficeatOganIlirRegency
and Ibu Vira Soekardiman, Sales Director at Putra Sampoerna
Foundation, signed the scholarship program agreement on
December 16, 2009. Mawardi Yahya, Regent of Ogan Ilir and
Bapak Ismail of the Regency’s Secondary Education Office
witnessed the signing with Bapak Tjatur Suharso and his team
from the Putera Sampoerna Foundation.
Under the agreement, the Ogan Ilir Regency supports two
scholars, while Bank Sumsel Babel funds one scholar. The three
students study at the Sampoerna Academy school (SMAN
Negeri Sumatera Selatan) in Palembang.
09
Insights
Hand in Hand with the Government
Bali and Ogan Ilir
Governor witnessed
MoU Signing on Construction of
Sampoerna Academy in Bali
Bali Governor I Made Mangku Pastika gave his full support
to the opening of a Sampoerna Academy in the province
by providing a plot of land and buildings for the school in
Buleleng Regency. The governor and Elan Merdy from the
Putera Sampoerna Foundation signed an MOU formalizing this
support on October 7, 2009.
UnderthetermsoftheMOU,thePuteraSampoernaFoundation
will provide the curriculum and the teachers and will oversee
the student selection process. The Foundation will work with
partners to provide scholarships for the school’s students.
Operations at the Sampoerna Academy in Bali are planned to
commence in the 2011-2012 academic year.
A New Home for Sampoerna Academy
Bali Governor Supports Sampoerna Academy Opening
Partnering for Education Excellence
Ogan Ilir Regency and Bank Sumsel Babel Support Academy Scholars

StandardCharteredBankiscontinuingtobuildonthesuccessof
its partnership with Putera Sampoerna Foundation to improve
the quality of education in the earthquake devastated area of
Yogyakarta. The Bank’s latest commitment is to provide Rp788
million to place 120 elementary school teachers in Bantul and
Gunung Kidul in a professional development program. Mr.
Simon Morris, CEO of Standard Chartered Bank Indonesia
and Mrs. Vira Soekardiman, Director of Sales for the Putera
Sampoerna Foundation formalized the agreement by signing
an MOU on December 2, 2009.
An Expanding Partnership
Standard Chartered Bank to
Channel Rp 788 Million for
Teachers
Mr. Simon Morris, CEO of Standard Chartered Bank Indonesia, and Mrs. Vira
Soekardiman, Director of Sales for Putera Sampoerna Foundation, display the MoU
The program, known as “Teacher’s Professionalism, The People’s
Future Program” will be implemented in Bantul and Gunung
Kidul. The program was last held in the region in 2008, at which
time 150 teachers participated.
Standard Chartered Bank is one of the Foundation’s most
committed donors. The Bank disbursed funds through the
Foundation to assist in the reconstruction of five elementary
schools destroyed in the Yogyakarta earthquake: SDN 1 Donotirto
Bantul, SDN Ngentak Bantul, SDN 1 Banyusoco Gunungkidul, SDN
Duwet Gunungkidul, and SDN 2 Patuk.
Besides assisting with the renovation and rebuilding of the
schools, in March 2008, the Bank also provided scholarships
to 500 elementary, junior and senior high school students and
university students who were affected by the earthquake.
10
Deutsche Bank will fund Teacher Effectiveness Training (TETra)
and Principal Effectiveness Training (PETra) in the Province of
Nusa Tenggara Barat as part of the Bank’s continuing support
of professional development for teachers.
The TETra and PETra programs are an extension of the “Adopt
a Teacher” program held in the province in 2008. Teachers
and principals participate in a series of project-based learning
workshops that began in November 2009 and will finish in
March 2010.
Of the 32 schools in the province, 15 passed the selection
process and are participating in the program. The TETra and
PETra programs are supported by the education offices of
Mataram and Lombok Barat.
Back to School
Deutsche Bank Supports TETra and PETra
Workshop activities
Partners

11
Adopting Teachers
MCL Supports Professional
Development
Mobil Cepu Ltd. (MCL) supported the “Adopt a Teacher” program
held on December 8-11, 2009 in Tuban, East Java. A total of 90
teachers participated in the professional development program
which exposes them to new knowledge and insight.
The “Adopt a Teacher” program gives participants the opportunity
to explore the latest ideas in three different topics: Becoming a
ProfessionalTeacher;ManagingaSupportiveLearningEnvironment;
andPlanninganEngagingLearningExperience. Learningcontinues
even after the workshop, as participants are encouraged to share
their knowledge through the Musyawarah Guru Mata Pelajaran
(MGMP) or Subject Teacher Working Group.
The teachers in classroom activities
Partners
TheprogramisfollowedbyaMonitoringandEvaluationphase,and
the results will form the basis for proposals for the next program:
Teacher and Principal Effectiveness Training.
The “Adopt a Teacher” program aims at improving the quality of
education in Indonesia. 390 participants from Bojonegoro and
Blora have joined the program to date.
FortycovetedBeasiswaAstroKasihscholarshipshavebeenawarded
followingarigorousselectionprocesscomprisingpaperassessments,
interviewsandfocusgroupdiscussions.
92 applicants from seven universities around Indonesia applied
for the awards, with 55 passing to the second round of interviews.
13 candidates, from the University of Indonesia, the Gadjah Mada
University and the Bandung Institute of Technology, participated in
the final selection process at the Sampoerna School of Education
in Jakarta on December 10, 2009. The other 42, from the Udayana
University,theSurabayaInstituteofTechnologyandtheUniversityof
Airlangga,attendedinterviewsattheUdayanaUniversity,Bali
Throughout the selection process, the panel of judges looked
for qualities of leadership, vision, motivation to succeed, social
awareness,adaptability,integrityandselfconfidencebeforechoosing
thefinal40scholarshipwinners.
Selecting The Best
40 Students Win Coveted
Beasiswa Astro Kasih Scholarships
Candidates posed together after the session
The winners were announced on January 2010: a complete list is
postedonthePuteraSampoernaFoundationwebsite.
Thescholarshipsenablethesehigh-performingstudentstocontinue
their academic careers and proceed toward graduation in the
confidencethattheirfinancialsituationissecure.

12
The Trada Welfare Foundation in partnership with the Putera
Sampoerna Foundation awarded scholarship to five students
at SMAN 1 Singaraja, Bali, in November 2009. These students
are high achievers of this Bali’s oldest public high school, yet
they face financial difficulties.
“Working with the Putera Sampoerna Foundation, which has
the network and experience to improve quality of and access to
education, we are optimistic that this program is on-target and
constructive,” said Gusde Suryadi, chairman of Trada Welfare
Foundation. “The program will benefit not only the scholarship
recipients themselves, but also the people of Singaraja and
scholarship beneficiaries in other regions.”
The scholarship awards in Bali are part of a one-year
scholarship program to support 40 high school students
in four Indonesian provinces: Bali, Central Sulawesi, East
Kalimantan and Central Kalimantan.
Guaranteeing Graduation
Bank Sumsel Babel Meets
Beneficiaries
Bank Sumsel Babel in Palembang , one of Sampoerna Academy’s
biggest partners, donated over Rp 900 million to beneficiaries at a
special meet-up event on 2 October 2009. A total of 15 sponsored
students from several regencies in South Sumatera participated in
the event and had the opportunity to chat with the Bank’s Board of
Directors, President Director Asfan Fikri Sanaf , and Chief Financial
Officer for the Putera Sampoerna Foundation, Stefanus Aryawan.
The scholarships ensure that financially disadvantaged high school
students from the region can graduate by providing funding for up
to three years.
Supporting an Educational Heritage
Trada Provides Scholarships
to Bali’s Oldest High School
Partners
According to 2006 data from BPS Education Statistics, more
than 13 million children aged between 7-18 years did not go to
school in Indonesia. In Bali, Ministry of Education statistics for
2007/2008 showed that more than 9,300 children could not
continue their education to secondary school level.
“Putera Sampoerna Foundation fully understands the complex
problem of education in this country. Such complexity requires
a strong commitment from society to move forward in
improving the quality of and access to education,” said Steven
Audy Luntungan of Putera Sampoerna Foundation. “We are
hopeful that the initiative and the extraordinary commitment
of the Trada Welfare Foundation can be followed by others
and help realize our goal of providing access to a standardized,
good quality Indonesian education.”

13
The Asian Pacific American Society of New Orleans has
provided more than $63,000 through the Putera Sampoerna
Foundation to train teachers and improve management and
teaching standards at Banda Aceh’s Syah Kuala University
(Unsyiah) Labschool high school. Some 20 teachers and school
administrators attended a training session last October.
The Big Easy in Banda Aceh
Asian Pacific American Society of New Orleans Funds
Acehnese Teacher Training
Scholars at the SMAN 113 in East Jakarta welcomed
coordinators from the Yayasan Oke Peduli Bangsa (YOPB),
the Putera Sampoerna Foundation scholarship program that
provides their funding, on 10 November 2009. Coordinators
Nina Marliana and Siska Rengka were greeted with warmth and
excitement by the beneficiaries, who enthusiastically promised
to keep on studying hard and pursuing their dreams.
Established in 2007, YOPB has supported a total of 722
elementary to high school students throughout Indonesia.
Face to Face
Yayasan Oke Peduli Bangsa
Meets Scholars
Partners
“UnsyiahLabschoolhighschoolisgratefulfortheSociety’sdonation,”
said Principal Dr. Usman Kasim, M.Ed. “This is just the training we
need.Wehopethisprogramcanprovideanewperspectiveonhow
to manage schools in a constructive and effective manner.”
The 18-month training program focuses on leadership, school
management, and teacher training and includes curriculum
development and problem-based learning strategies. After
taking part in the training program, Unsyiah Labschool high
school is expected to become the main laboratory and set an
example for other schools in Aceh.
“The development of management capacity, administration,
and leadership as well as organizing relevant and challenging
teaching experience is the main goal of this training series,”
said Kenneth J. Cock, director of the Sampoerna Foundation
Teacher Institute. “After taking part in the training program,
Unsyiah Labschool high school can become the main laboratory
and set an example for other schools in Aceh.”

Winner of General Public Category
“Sokola Rimba” | Heriyadi Asyari
Winner of Journalist Category
“Ke Sekolah (Porong)” | Taufan W
General Public Category
“Menerjang Banjir” | Mathias Japri
Journalist Category
“Mengantar Cucu” | Agus Susanto
Journalist Category
“Angelia Ondoafo” | Imal
“Semangat ke Sekolah” | Justen Hilli
Journalist Category
“Tetap Semangat | Teguh Windharto
Journalist Category
“Sekolah Kami” | Arie Basuki
“Potret Ceria” | Oki Lutfi
“PKL” | Purwanto
Journalist Category
“KBM Terhenti” | Sutanta Aditya
14
News & Event

Wijaya
Journalist Category
“Membantu Guru” | Junaidi
Journalist Category
“Hafal Al-quran” | Junaidi Mulieng
“Transfer ilmu” | Oki Lutfi
“Beranikah.....???” | Anang Christian
Journalist Category
“Al Quran Braille” | Badrus Yudosuseno
National Geographic Indonesia and the Putera Sampoerna
Foundation collaborated to increase public and media
awareness of Indonesia’s current education situation and
issues through a photo competition themed “Education in
Indonesia Caught on Camera” in December 2009.
The competition was open to two categories of entrant:
media and general public. More than 2,000 photos were
submitted to a panel of judges comprising National
Geographic Indonesia Senior Editor Tantyo Bangun, Putera
Sampoerna Foundation Representatives Yosafat Erie and
Lukito, and Ilham from HAI magazine. The judges had to
select and shortlist the submissions to only 40 top photos
for exhibition at the Pejaten Village Mall, South Jakarta on
December 17-27, 2009.
At an award night, held on December 22, 2009 at the
exhibition location the judges team declared the winner in
each category. Taufan Wijaya of Tribun media won the media
category with “Ke Sekolah (Porong).” The general competition
was won by Heriyadi Asyari with “Sokola Rimba”. More
information on the winners is available at http://fotokita.
net/kontes/potret-pendidikan/
Worth1000Words
NationalGeographic
IndonesiaRaises
Education
Awarenessthrough
PhotoCompetition
15
News & Event

“ Teachers’ welfare
had to be met, while
teachers had to be
selected from a pool
of talented educators
who had the passion to
inspire and transform
their students.”
Beyond Certification
Putera Sampoerna Foundation
Discusses Teacher Certification Law
In conjunction with Teacher’s Day on November 24, 2009, the
Putera Sampoerna Foundation held a media briefing at the
Sampoerna School of Education to discuss teacher certification
as regulated by Law Number 20/2003. Three speakers
representing government and the NGO Education Coalition
joined Dr. Paulina Pannen of Sampoerna School of Education
and around two dozen teachers at the event.
Dr. Suparno, Head of Elementary and Special Education at the
MinistryofNationalEducation,saidthattheteachercertification
program aims to increase the professionalism of teachers and,
therefore improve the quality of education. However, Lody Paat
and Bambang Wisudo of the Education Coalition argued that,
for educators, certification has no impact on teaching quality
because certified teachers only receive more welfare benefits.
Phenomenon of teachers “aiming for certificate” may lead to
teachers overlooking their key function as intellectual entity
with the leading role in nurturing high quality Indonesians.
“While teacher certification is not a sovereign cure for the many
complex issues that affect the quality of education in Indonesia,
it nevertheless opens the door to other initiatives that more
directly address the problem. We need to think not only in
terms of the process of initial teacher certification but on the
course of professional development that educators must follow
in order to maintain their certified status,” said Paulina Pannen.
16
News & Event

17
News & Event
Out and About
Building Managers Provide Complimentary Space for
Putera Sampoerna Foundation Booths
The Gedung Lina building and the Kalibata Pejaten Village and
Puri Indah Malls have all provided their support for the Putera
Sampoerna Foundation’s efforts to raise public awareness
of its programs, achievements and challenges by providing
complimentary space for promotional booths.
Getting face to face with the general public is an important
part of the Putera Sampoerna Foundation’s goal of raising
Going Digital
Putera Sampoerna
Foundation Opens New
Communication Channels
The Putera Sampoerna Foundation has enhanced its online
presence as part of the effort to share information in a more
direct and personal way to a wider audience.
The Foundation regularly publishes and updates information
about recent activities through Sampoerna Foundation Facebook
page and Twitter feed at @psfoundation.
The social media initiative aims to generate more awareness of
the need to improve the Indonesian education system. It is hoped
that these new platforms will help people communicate with the
Foundationontheissuesthatmattertothem,includingeducation.
To facilitate donor contributions, The Putera Sampoerna
Foundation have also launched an online payment system
through PayPal at http://www.sampoernafoundation.org/
en/Donate/. This complements the existing donation channel
via BCA bank account, Yayasan Putera Sampoerna, account
number 458-300-9992. Donors can also continue to contact us
via email at info@sampoernafoundation.org
awareness of the need for all Indonesian’s to have access to a
quality education.
Thanks to the support of the property managers, the Foundation
was able to run a promotional roadshow from October to
December last year at locations around Jakarta, building
awareness of the Foundation, its programs and the many donors
that support our work.
FromOctober5to9,theFoundationoperatedanawarenessbooth
attheGedungLinaofficebuildinginKuningan,SouthJakartawhere
visitorscouldlearnmoreaboutthePuteraSampoernaFoundation’s
activitiesandsignupasindividualdonors. FromNovember1-14we
were at the Puri Indah Mall in West Jakarta, and we also operated
Awareness booths at Kalibata Mall from December 2-16, 2009 and
at the new Pejaten Village Mall from December 18-25.
Pejaten Village was also the venue for a display of the winning
entries into the “Education in Indonesia Caught on Camera”
exhibition from December 17-27 (see earlier story).

Strike!
Donors Underline
Commitment at Bowling Event
On October 21, 2009 corporate and individual partners and
media representatives joined Putera Sampoerna Foundation
staffsforaFunBowlingeventatSenayanSportainmentBowling,
Jakarta. The event helped to strengthen bonds between
Foundation staffs and partners. All participants showed great
enthusiasm and also raised funds by collecting money from
bowlers who failed to dislodge a single pin. All funds collected
were channeled through the Foundation to support Padang
Earthquake victims. The event was so successful that it is now
planned to hold it annually.
“Iamveryhappytoday,notonlybecauseIwonthebeststriker,but
also because we are all united in our concern for the betterment
of Indonesia,” said Gusde Suryadi from Yayasan Sejahtera Trada.
“We are very thankful to all our partners who have been with
us throughout this year. We hope that others will follow
their example in providing greater access for all to a high
quality education in Indonesia,” said Deden Rochmawaty,
Head of Corporate Sales for the Foundation.
News & Event
“... we are all united in our concern for
the betterment of Indonesia.”
Gusde Suryadi from Yayasan Sejahtera Trada
18

Building Wider Networks
Putera Sampoerna Foundation Attends CSR
Asia Summit
Putera Sampoerna Foundation sent a delegation to attend the
Corporate Social Responsibility (CSR) Asia Summit in Kuala
Lumpur, Malaysia, on October 26-29, 2009. Attended by 400
delegates from corporations, non-governmental organizations
and education institutions, the event is boasted as the largest
annual regional CSR event in Asia Pacific.
For the Foundation, the conference presented an opportunity
to build relationships and share experiences with other
institutions and also to expand corporate partnerships. While
the focus of the Summit was the environment, following the
UN Climate Change Conference in Copenhagen, Denmark, the
topic of education also attracted the attention of delegates.
News & Event
“...Forward thinking corporate
leaders recognize that their ability to
grow their business in a sustainable
manner is intimately connected
with the types of CSR activity they
undertake.”
19

News & Event
Speaking Out
National Leaders Offer Testimonials for Putera
Sampoerna Foundation PSAs
Putera Sampoerna Foundation would like to acknowledge the
support of a number of distinguished individuals who provided
testimonials for the Foundation’s Public Service Advertisement
videos produced between October and December 2009.
The videos, which were developed with support from Rosiana
Silalahi of Rosi Inc., highlighted the need to support educational
development in Indonesia and featured the following people:
Save a Teen PSA:
• Gita Wirjawan, Chairman of Investment Coordination Board
Republic of Indonesia
• Hj. Melanie Leimena Suharli, Vice Chairperson of People’s
Consultative Assembly
Bait Al Kamil PSA:
• GKR Hemas, Member of the Indonesian Senate
• Dr. Anies Baswedan, Chancellor of Paramadina University
• K.H Mustofa Bisri (Gus Mus), a religious figure
Teacher’s Day PSA:
• Susan Bachtiar, celebrity teacher
• Rian and Rosi, Founder of Kartini Emergency School
• Sri Sultan Hamengkubuwono X, Governor of Yogyakarta
Special Autonomous Region
“ The success of all our endeavors
depends on the support and
encouragement of our many
committed partners.”
20

Bait Al Kamil is an alms institution established
by the Putera Sampoerna Foundation to nurture
future Moslem leaders that are competent and
of high moral caliber through quality Islamic
education.
For its functions, Bait Al Kamil has secured a formal license
approved by the National Religious Body (BAZNAS).
Between June and December 2009 Bait Al Kamil raised Rp
110,070,363 before distributing funds to the following recipients:
• Rp 7,200,000 to 12 underprivileged students from the
Raudhatul Thalibin Islamic School in Rembang in October
2009. This school is led by K.H. Mustofa Bisri (Gus Mus), a
prominent Islamic leader.
• Rp 50,000,000 to 100 student survivors of the Padang
earthquake, awarded by Padang Vice Mayor Mr. Mahyeldi
Ansharullah, S.P., on December 16, 2009.
The rest of funds will be projected for the next programs in 2010.
Strategic Partner News
Alms for Education
Bait Al Kamil Nurtures Future Leaders
Giving alms to Padang Earthquake survivors at the office of Padang’s Vice Mayor
“To channel religious giving and
general funds for a plural and
peaceful Islam.”
21

We welcome your participation and commitment to suport the
work of Putera Sampoerna Foundation. If you would like to become
a sponsor and need further information about our program, please
contact us:
info@sampoernafoundation.org
if you would like to make a direct donation, please send it to:
Yayasan Putera Sampoerna
Bank: ABN Amro, Juanda Jakarta
A/C: 36 0052 3484 or 36 0052 3508 (USD)
Bank:
BCA, KCP Bursa Efek - Jakarta
A/C: 458 300 7914
Becoming
Contributors
List of Contributors
Corporate
Contributors
BHP Billiton
Bank Tabungan Negara
Clariant Indonesia,PT
Direct Vision,PT
ExxonMobil Oil Indonesia Inc.
Give 2 Asia
H.M Sampoerna,PT
Mercy Relief
Pemerintah Kota Prabumulih
Sampoerna Agro
Suryamas Dutamakmur,PT
Weda Bay Nickel
Yayasan Oke Peduli Bangsa
Retail
Contributors
Aston Braga Hotel
Bank Mega
Batavia Hotel
Blizt Megaplex
California Pizza Kitchen
Chopstix Restaurant
Cilandak Town Square
Gedung Lina
Grand Flora Hotel
Hema Resto
Kalibata Mall
Kem Chicks Kemang
Menara Peninsula
Pejaten Village
Plaza Senayan
Puri Indah Mall
Red & White Publishing
Sampoerna Legacy Book
Score
Senayan City
The Park Lane Hotel
Tony Raka
Tony Roma’s Restaurant
Vinoti iving
Individual
Contributors
IDR > 5.000.000
Andrini Hendrayani
Etza Anyasamova
Enggi
Kathleen C. Liem
Rio Rido
Rita Suzanna Theodore
IDR 1.000.000 - 5.000.000
Alia Risyamaya Dewi
Anggis Rakhmi Ichsan
Aram Kaleva
Arfy Frisnanto
Ario Widiyanto
Budi Mulyono
Catharina Palupi Ari Dewi
Chandrika Purwarini
Dewa Kadek Widhinugraha
Dewi Asrining Puri
Febriny Rimenta
Hanny Tanumihardja
Johan Effendy
Johannes Winoto
Johnny Tan
Karina Mochtar APIN
Melania Eka Widra D
Mila Wijaya Kusuma
Mirza Windisari
Moh Syafri Pontoh
Muttaqiem Siregar
Mythia Bachsin
Nathalie
Reagan Halim
Richard Mondong
Rita Marina
Riyanda Taswar
Ryana Kharismawati
Siswanda Suharli
Sudihardjo Yefri
Wiwiek Ayuningsih
Yuliantina Wangsawiguna
IDR < 1.000.000
A. Mira Duhita
Adriani Wilya Dwi P
Agung Ismoyo
Alexander Abimanyu
Andi Eridanie
Andre Yunito
Anindita Rahardjo
Arief Karim
Bajo Kusuma Hendarto
Bimo Widhi Nugroho
Brady
Budi Suryanto
Cecillia Hidayat
Chika Wardhani
Christian Lisardi
Citra Savitri
Cyntia K
Desy Arfianti
Dian Saraswati
Doni AS
Eridanie Zulv
Erin Supriyanti
Fendi Kenny
Francisca Woon
Glaudy Hendarsa
Hanindyo Putro IR
Hendra Cahyono
Hian Ni
Indra Hastoadi
Istiadi Wijaya
J. Prima Thamarina
James Tsang
Jastin Iskandar
Juliana Wisupeno
Juliani
Le Nie
Lili Kurnia
Linda
Linda Yanuar Tandjung
Lomar Dasika
M. Uluan Amirta
M.Kurniawan
Marcelany
Margaretha
Marsal Irwan Masita
Mira Pratiwi
Misda Falah
Nataya Vidasagita
Nia Sabrina
Pandeka Perkasa
Poedji Churniawan
Putu A F Andriyani
Raja Asdi
Ratih Sukma Wirdhani
Reda Gaudiamo
Redho Yhophansa
Renny Suprianti
Restiawati
Rhensi Margareth Hutapea
Ridwan Tjitradjaja
Riyanti Hidayat
Rizal Arsyad
Rizki Imam Ardhi
Rosalia
Rosalia Heny Chrismawati
Rosita
Sandro Aquino
Sri Widyastuti
Sri Mulyati Rahayu
Stella Maris Yappy
Sugiyatun
Suhaimi Ganda
Sutarto Wiryo
Tan Melan
Tarasanti Anindya
Tarita A. Lubis
Theresia Gerungan S
Tjen Kim Joeng
Trifosa Selia Indadanila
Vissy Vandiya
Wahyu Dyah Amuntai
Yahya Permana
Yufinah Sutharia
Yulian Setyadi
22

New Partners
Gedung Lina
Gedung Lina is an office building located in the prime CBD area of Kuningan, South
Jakarta. Gedung Lina partnered with the Foundation to provide complimentary space
for the Foundation’s awareness booth for a week on October 6-9, 2009.
Prabumulih City Government
ThelocalgovernmentofPrabumulihcityinSouthSumatrapartneredwiththeFoundationby
funding a scholarship of Rp 50 million per child per year for five scholars for three years. The
funds are delivered through the Putera Sampoerna Foundation.
Pejaten Village
The new Pejaten Village provided considerable support to the Foundation’s mission to
advance education in the country. The mall lent its second floor to the Foundation for the
Indonesia’s Education Caught on Camera photo exhibition on December 18-25, 2009. The
mall has also committed to continuing the partnership until next year’s awareness program.
Puri Indah Mall
Located in West Jakarta, the mall partnered with the Foundation by giving a
complimentary space for the Foundation’s awareness booth in November 1-14, 2009.
The partnership will continue to the next awareness program.
California Pizza Kitchen
California Pizza Kitchen donated 10 percent from each individual pizza and pasta dish
sold to the Putera Sampoerna Foundation’s “Save a Teen” program.
Kalibata Mall
Located in South Jakarta, this mall provided free space for the Foundation to operate an
awareness booth for two weeks, on December 2-16, 2009.
Tony Roma’s
The US-based ribs restaurant donated 10 percent from each Charity Set Lunch sold to the
Putera Sampoerna Foundation’s “Save a Teen” program.
23

Partners Galleries
Education Program Partners
24

Partners Galleries
Student Loan Partners
Strategic Alliances
Media Partners
Internship Provision Partnership
25

Financial Highlights
26
In the fourth quarter of 2009 contributions to Putera Sampoerna Foundation increased by 34% compared to the previous
quarter, with every sector showing growth. Money was rapidly distributed to the recipients, with fund disbursements
increasing by 49% compared to the third quarter of 2009. The Foundation maintains a healthy balance of more than Rp 162
million to start 2010.
2009’s Fourth Quarter
CONTRIBUTIONS & EARNINGS USD IDR (In 000)
Putera Sampoerna 8,563,005 80,492,250
Institutional Contributors 8,129,632 76,418,542
Individual Contributors 112,582 1,058,274
Other Income 2,754,293 25,890,353
TOTAL CONTRIBUTIONS & EARNINGS 19,559,513 183,859,419
EXPENSES : USD IDR (In 000)
PSF-Sponsored Program Expenses
Scholarship Program Expenses 1,713,225 16,104,319
Sampoerna School of Education 996,868 9,370,558
SF - Teacher Institute 752,195 7,070,632
Sampoerna SBM - ITB 479,538 4,507,662
Sampoerna Academy 414,399 3,895,354
SF - School Development 341,037 3,205,746
Student Loan 112,765 1,059,993
Others Non Scholarsip Programs* 657,603 6,181,464
Total PSF Sponsored Program Expenses 5,467,631 51,395,729
Donor-Sponsored Programs
School Reconstruction, SF-USP, Sampoerna
Academy, Computer Donation, Teacher
Knowledge and Resource Centre Program-
PT HM Sampoerna Tbk.
3,082,772 28,978,053
School Construction & Educators Quality
Improvement Program - Sampoerna Agro
335,677 3,155,367
SF USP - ExxonMobil Oil Indonesia Inc.
(EMOI)
209,719 1,971,357
Adopt a Teacher Program- Mobil Cepu Ltd.
(MCL)
180,245 1,694,300
Teacher Education and Training in Aceh
(TETRA) & Teacher Education Scholarship
Program (TES) - Credit Suisse Foundation
143,676 1,350,559
Scholarship Program Expenses
SF School Development
Sampoerna School of Education
Student Loan
SF Teacher Institute
Others Non Scholarship Programs
Sampoerna SBM ITB
Sampoerna Academy
SOURCE OF SUPPORT AND INCOME
Individual Contribution
Other Income
Institutional Contribution
Putera Sampoerna
43.78 %
14.08 %
0.58 %
41.56 %
PSF SPONSORED PROGRAM EXPENSES
31.33 %
12.03 %
6.24 %
2.06 %
18.23 %
7.58 %
8.77 %
13.76 %

27
School Reconstruction, SF USP, Sampoerna Academy,
Computer Donation, Teacher Knowleedge and
Resource Center Program PT HM Sampoerna
Teacher Training and School Construction Deutche Bank
School Construction & Educators Quality Improvement
Program Sampoerna Agro
Scholarships, School Reconstruction and Adopt a
Teacher Program Standard Chartered Bank
SF USP ExxonMobil Oil Indonesia Inc. (EMOI)
Scholarships - Astro
Scholarships - Yayasan Oke Peduli Bangsa
Adopt a Teacher Program Mobil Cepu Ltd. (MCL)
Education Quality Improvement Program - Mercy Relief
Sampoerna Academy - Bank Sumsel Babel
Teacher Education and Training in Aceh (TETRA) &
Teacher Education Scholarship Program (TES) Credit
Suisse Foundation
Scholarships - Perum Pegadaian
Other Sponsored Programs
Teacher Training and School Construction
- Deutsche Bank
119,165 1,120,153
Scholarships, School Reconstruction and
Adopt a Teacher Program - Standard
Chartered Bank
114,208 1,073,557
Scholarships - Astro 82,149 772,199
Education Quality Improvement Program
- Mercy Relief
70,575 663,403
Scholarships - Perum Pegadaian 62,860 590,881
Scholarships - Yayasan Oke Peduli Bangsa 61,707 580,044
Sampoerna Academy - Bank Sumsel Babel 50,935 478,784
Other Sponsored Programs** 426,629 4,010,317
Total Donors-Sponsored Programs 4,940,316 46,438,973
Total Program Expenses 10,407,947 97,834,701
General & Admin Expenses 4,459,970 41,923,718
Fundraising Expenses 102,517 963,661
TOTAL EXPENSES 14,970,434 140,722,080
Increase (Decrease) in Net Asset 4,589,079 43,137,339
Net Asset, Opening Balance 12,682,864 119,218,923
NET ASSET, FINAL BALANCE 17,271,943 162,356,262
* Consists of Alumni Affairs, Research and Program Development, SEER (School Establishment & Education
Recovery Program), and Alms Services Unit - or Unit Pelayanan Zakat (UPZ) of Bait Al-Kamil
** Consists of donor-sponsored programs worth 1% of total donor-sponsored program expenses
DONORS SPONSORED
PROGRAM EXPENSES
62.40 %
6.79 %
8.64 %
1.03 %
1.25 %
1.27 %
1.43 %
1.66 %
2.31%
2.91 %
2.41 %
3.65%
4.25 %
HOW WE USE OUR FUNDS
69.52 %
0.69 %
29.79 %
Program Expenses
General & Adm Expenses Fundraising

Sampoerna Strategic Square, North Tower , 27th floor
Jl. Jend. Sudirman Kav. 45, Jakarta 12930
Telp. (62-21) 577 2340 Fax. (61-21) 577 2341
E-mail: info@sampoernafoundation.org
website: www.sampoernafoundation.org

DONOR’S DATA
Name : ........................................................................................................................................................
DOB : .............................................. Sex : M F
Address : ........................................................................................................................................................
........................................................................................................................................................
Phone : ................................................................................ Mobile: .........................................................
E-mail : .......................................................................................................................................................
Occupation : .......................................................................................................................................................
Student Entrepreneur Employee
Housewife Other ........................................................................
My contribution:
Rp 600,000,- / month (2 junior high school & 2 senior high school students)
Rp 900,000,- / month (3 junior high school & 3 senior high school students)
Rp 1,200,000,- / month (4 junior high school & 4 senior high school students)
Other amount : Rp. ................................................................................
Donation Method
I will transfer via ATM I will pay in cash
Yayasan Putera Sampoerna
BCA KCP BEJ No. rekening: 458-300-9992
Please autodebit to my credit card
I authorize Putera Sampoerna Foundation to debit my credit card Rp ............................................
every month with data as follows:

Name on Card : ......................................................................................................................
Issuing Bank : ......................................................................................................................
Card Number : ......................................................................................................................
Card expiry date : ......................................................................................................................
Signature : ......................................................................................................................
Fax to:
Sales Department - Putera Sampoerna Foundation
Sampoerna Strategic Square North Tower, 27th floor
Fax. (62-21) 577 2341, E-mail: info@sampoernafoundation.org
I would like to receive further updates. Please send program information to :
Name : .........................................................................................................................
Address : .........................................................................................................................
.........................................................................................................................
Phone : ........................................................................................................................
E-mail : ........................................................................................................................
Fax to:
Sales Department - Putera Sampoerna Foundation
Sampoerna Strategic Square North Tower, 27th floor
Fax. (62-21) 577 2341, E-mail: info@sampoernafoundation.org
** Please fax this form to (62-21) 577 2341 or send us email with the above information to info@sampoernafoundation.org

Telp. (62-21) 577 2340 Fax. (61-21) 577 2341
Telp. (62-21) 577 2340 Fax. (61-21) 577 2341

Putera Sampoerna Foundation Report Quarter 4 2009

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Putera Sampoerna Foundation Report Quarter 4 2009