2. •Online Marketing &
Social Media Specialist
•Provides training to businesses on how to use social media & other online marketing activities
•Showing how to engage & promote online to customer base
Intro to Chris Wood
@qChrisWood
3. Twitter Advertising
Available in UK since Apr 2014
Pay Per Click Advertising – only pay when someone clicks on your Ad
Various campaign options and ways to target your audience
2 of them – Grow Followers & Promote Tweets
4. Ideal if just starting Twitter and/or need to quickly building following
One of the tactics we used to grow following of @devonbizexpo to over 800 followers within 2 months (from scratch)
Grow Followers
5. Ideal to increase online reach of key messages to targeted audiences
One of the tactics we used to drive traffic to Devon Business Expo – where almost 50% came from social media
Promote Tweets
6. Targeting Audiences
Note – limited location options.
For Exeter and nearby can only enter South West
10. Check out the more advanced campaign options
Click To Website / Lead Generation Campaigns
Targeting Website Visitors
Targeting email database list – depending on email software provider
Once Tried Basics
11. We Can Help
•Upcoming Intro Social Media & Online Marketing Course – Exeter 23rd Oct
•Onsite Training
•Outsource Activities