Online Marketing Considerations for 2013 - Google Presence & Social Media, as well as tracking online marketing activities

1. Online Marketing
Considerations
for
2013
By Chris Wood

2. 3 Key Considerations
1. Why Market Online
2. How Market Online
3. How To Track Performance

3. Why Market Online
Many of you planning marketing strategy for
2013
Objectives:
• Raising Awareness – Brand / Products /
Services / Events / Good Cause
• More Website Visitors
• Improving Leads to Sales Conversions

4. UK Internet Usage Stats
• 52 million people online
• 74% go online monthly
• The majority of UK adults in all age groups use internet,
less so over 75 or more
• 2.3 billion visits to search engines in Jan 2012
• Searching now accounts for 12% of all UK internet visits
• Search Engines 3rd biggest category after Entertainment
& Social Media websites
Stats via Internet World Stats, eMarketer, Hitwise,

5. How Market Online
2 Key Approaches:
1. Google
2. Connecting with Customer Base Online

6. Why Google?
No. 1 Search Engine - Owns 91% of UK Search
Engine Market
StatCounter
Global Stats

7. Google Page One Presence
• Google Ads – Pay Per Click Advertising
• Google Maps – - Location Map Listings
• Google Shopping – Product Shopping Listings
• Search Engine Optimisation (SEO) - Making
Website More Visible to Google

8. Connecting with Customer Base
Get More Out of Social Media
• Facebook – 33m UK members – 50% of population
• Twitter – approx. 10m UK members
• LinkedIn – over 5m UK members
• Blogging – a great way to build trust & draw in
customer base (Content Marketing)

9. Digital Marketing Costs Less
Infographics by Votier Digital

10. Tracking Performance
Tracks:
• Website Visitor Stats
• Online Marketing Activities
• Google Advertising Campaigns – know the exact keywords
people are using in search engines
• Website Presence in Google search engine to keywords

11. Understanding Google Analytics is Key
Gain Competitive Advantage
• 80% using Google Analytics incorrectly
• Only 50% track main conversion points i.e. to enquiries /
sales page
• 60% of Google Analytics accounts were not correctly
synced with Google AdWords
These stats are based on e-commerce sites - likely to be similar for non e-commerce sites as well

12. Summary
1. Define Why Marketing Online
2. Define How Marketing Online
– Where it can complement offline marketing too
3. Track & Understand How It’s Working

13. We Can Help
Setup / Training / Strategy /
Outsource
Contact Details:
• Chris@qsocialmedia.co.uk
• @qchriswood
• www.linkedin/in/qchriswood