Localization - How Search Engines View your Business

Localization – How Search Engines
View your Site
Presented By Qebot
mawhite@qebot.com www.qebot.com

WEBINAR SCHEDULE 2
Over the next 5 weeks we will cover the following topics:
TODAY: Localization – How Search Engines View Your Site
OCTOBER 15th: Optimizing Your Website – Driving More Traffic and Higher Conversion
OCTOBER 22nd: Online Advertising – Targeting and Remarketing
OCTOBER 29th: Branding and Brand Consistency
NOVEMBER 5th: Social for the Local Business Community

AGENDA 3
1 HOW SEARCH ENGINES WORK
2 WHAT ARE SEARCH ENGINES
LOOKING FOR?
3 TECHNOLOGY AND LOCAL ADVANCES
4 KEY LOCALIZATION FACTORS
5 MAPS AND CITATIONS
6 FUTURE OF LOCALIZATION
7 QUESTION AND ANSWER

4
HOW SEARCH
ENGINES WORK

How Search Engines Work 5
Crawl: The act of a search engine reading the pages and content of your site.
Index: The process of search engines actually storing the data from your site.

How Search Engines Work 6
Most effective ways to get your site crawled and indexed
1.Links and interlinking from other websites
2.Webmaster Tools and Business Portal Setups
3.Culmination of the 2
• Setting up webmaster tools
• Receiving links from quality sites
• Claiming maps
• Claiming directories and citations

7
WHAT ARE THEY
LOOKING FOR?

What are the Search Engines Looking For? 8
Now your site is crawled and indexed. Time to start moving up the ranks!
1. Optimize your on-page content
• Metadata
• H tags and titles
• Keyword rich content
• Image descriptions or alt-tags
2. Optimizing off-page content
• Directory submissions
• Maps claiming and optimization
• Social Media
• PR/blogs/videos, etc.
3. Continue to create that content!
• Write blogs
• Make videos
• Most of all, MAKE IT INTERESTING TO YOUR POTENTIAL CONSUMER!!

9
TECHNOLOGY AND
LOCAL ADVANCES

Advances in Tech and How it Affects Local 10
Technology is advancing faster than ever before.
What do we need to look for?
1. Search engine algorithm changes
• Continuous updates and changes to how search engines rank sites
• Helps increase relevancy for end users
• Aids in eliminating spam and poor quality content
2. Location information and data uses
• All devices sending location information
• Location is seen as extremely relevant for search queries
• Location sent with searches, apps, and publications read
• Over 50% of local search clicks through to a map

11
KEY LOCALIZATION
FACTORS

What are Some Key Localization Factors? 12
Think about your business as local-minded as possible…
A few key tips for truly becoming localized for search in your community:
1.Create a truly local website. Not a landing page, a website!
2.Make sure your address is in the footer of all pages
3.Utilize your service area/city/town in all of your metadata
4.Ensure that you include your city/town in each pages content
Food for Thought:
What will be seen as more local, and rank higher?
1.A company that has a single webpage with limited content for each location
2.A company with a full site for each location, with multiple pages and plenty of
content.

13
MAPS, CITATIONS,
AND DIRECTORIES

Maps, Citations, and Directories 14
You keep talking about maps and citations and directories, but
what do I need to do?
1.Maps: Google Places (Google+) and Bing Business Portal
• Need to claim and optimize each of these. Ensure full development
2.Directories: Refers to business listings such as Yelp, YP, CitySearch, etc.
• There are literally dozens of these that you should be on
and have fully optimized
• Be careful with spammy directories.
They can be more harmful than helpful
3.Citations: Citations refer to anywhere else you can get mentions and link backs
online. Guest blogging, PR, content marketing, etc.

15
THE FUTURE OF
LOCALIZATION

The Future of Localization 17
So where will it go from here?
There are a few definite trends that will continue, but
where is it really looking to go?
•User relevancy will continue to evolve
•Personal information will be better synthesized to create better targeting
•Location will get more and more exact
•Location and activity anticipation will become more widely utilized
•Past behaviors will be better tracked
•Mobile will take over as the predominant means of internet access

WHO IS QEBOT? 18
Who is Qebot, and how do they know about all of this??
As a technology company, first and foremost, we use technological
advances unlike anyone else to drive more leads
at reduced cost with less management!
•High quality, localized and SEO driven websites and microsites. FOR FREE!
•Most effective citation and reputation management tool on the market.
•Outstanding SEO platform with truly proven results
•Advertising management over different channels, including Google, Bing,
Mobile, Facebook, Twitter and Yelp.
•Brand management systems in place for franchises and multi-location
businesses.
Driving more leads with less management and lower costs. Qebot.

QUESTIONS AND ANSWERS 19
Q&A
Interested in learning more about the Qebot platform and how we’re helping
local businesses, multi-location businesses and franchises be more productive
with their marketing?
EMAIL: mawhite@qebot.com
PHONE: 805-286-8535
http://www.qebot.com

Localization - How Search Engines View your Business

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