A few weeks ago we were asked to give a presentation about how to use social media in the context of the Luxury sector. Here is what we came up with...

1. Luxury Brands - Social Media
QEFAL

2. Percentage 3 month 3 months
Rank Country Users Population
Population growth ago
1 United States 85,208,620 307,212,123 28% 19% 69,378,980
2 United Kingdom 20,889,620 61,113,205 34% 10% 18,711,160
3 Turkey 14,115,000 76,805,524 18% 12% 12,382,320
4 Canada 12,769,760 33,487,208 38% 6% 11,961,020
5 France 12,705,000 64,057,792 20% 15% 10,781,480
6 Italy 11,585,240 58,126,212 20% 12% 10,218,400
7 Indonesia 10,086,520 240,271,522 4% 36% 6,496,960
8 Australia 6,873,840 21,262,641 32% 12% 6,053,560
9 Spain 6,621,320 40,525,002 16% 13% 5,773,200
10 Argentina 6,495,600 40,913,584 16% 24% 4,906,220
Total 187,350,520 943,774,813 20% 16% 156,663,300

3. - 72% of Wealthy customers use social media.
- Strong growth in Facebook, LinkedIn, Twitter
- 50% of luxury customers say they would join a
community dedicated to a luxury brand.
- 40% of wealthy social networkers notice brand
advertising in the sites they visit.
- 15% of social networkers have joined a brand
group. More than 1/3 are solicited through email.
Source : The Luxury institute

4. Passion

6. Aspiration

8. Desire

10. Experience

22. Experience Luxury through Social Media
Out of the box, into the Heart