ADV420 Final Bank of America Digital strategy Final Presentation

1. Digital Strategy
ADV420 FINAL PRESENTATION
BY: QIAOYA WANG

2. Who is Bankof America?
 Bank of America is the most famous
bank in the United States, it is also the
second largest public bank in the
United States by assets.
 Over 200 years of helping people
around the world connect with what
matters most to them.

3. Purposes & Target Audiences
“At Bank of America, our purpose is to
help connect our customers and clients
to what matters most to them.”—
Helping to improve financial lives through the
power of every connection<Bank Of America
official website>.
As a bank, it is facing wide range of
different publics including customers and
clients. The target audiences are mostly
families, college students, business
owners, investors, and many more other
publics.

4. MyBigIdea
An UniqueAPP for ONLY students
 Investment funds have
become an important
investment instrument all
over the world.
 When students have a
large amount of additional
money, investment fund is
a great way to manage
their money through the
bank.

5. How Can We Expand?
 Be personalized
 Focus on our target audiences
 College students & International students

6. Use the RIGHTSocialMediain Right ways
 Use the most popular social media
platforms to reach the target
audiences.
 Create different unique ways to reach
audiences, such as putting the app
into humor ads.

7. Keep the Customers Connected
 Always keep the connection with the customers.
 Provide the best service on various social media
platforms.

8. Advertisements
Make the ads on
television, on college
websites and anywhere
that our target
audiences will notice,
and have interest to
know what it is.

9. Related to the Society
 To develop the popularity of this mobile
app, it must related to the social events.
Have corporation with the society.

10. Estimate Budget
42%
36%
22%
Estimate Budget
App Creation & Design
Social Media Pays
Social Events Corporate pays