Discover the QlikView Way was presented by Matthew Stephen, Solutions Consultant at QlikView during the Discover QlikView track at Business Discovery London event on 22nd November 2011

1. Discover The QlikView Way
Matthew Stephen
Solutions Consultant

2. “How you gather,
manage, and use
information will
determine whether
you win or lose.”
1999

3. Agenda
• Business Discovery
– taking Business Intelligence to the next level
• Traditional Business Intelligence vs QlikView Business
Discovery
• The Associative Experience
– discovery: a train of thought
• The Associative Model
– The secret to rapid development and adoption

4. Business Discovery
Business
Your people
You have You have Discovery
have
data people has the
questions
answers

5. Business Discovery
Business Intelligence
Shared
Data Information Knowledge Understanding
Understanding

6. BI Reality for Many Organisations
Difficult
to use
Inflexible
Costly
Slow

7. The Challenge
IT Model Business Model
Customer Product
Sales
Territory Time

8. The Challenge
I.T. The Business
Maintain systems Maintain profitability
a) the business didn’t actually know what they wanted
b) the business didn’t support the project properly
c) Poor communication between these two groups
Between 70% to 80% of corporate business intelligence projects
fail, according to research by analyst firm Gartner.
Image: jscreationzs / FreeDigitalPhotos.net

9. Traditional BI
Stack
Presentation Layer
Data Model (Semantic/OLAP)
EDW - Enterprise Data Warehouse
DW
ETL – Extract Load and Transform
E.T.C

10. Why A Traditional BI Stack?
Presentation Layer make the business insight visible
Data Model (Semantic/OLAP) make the data accessible to business users &
OLAP cubes to make the model deliver acceptable query performance
EDW - Enterprise Data Warehouse single source of consolidated data
DW
ETL – Extract Load and Transform to create the data warehouse
E.T.C

11. But the problem with the stack is…
• Each level requires a separate tool (platform)
Image: jscreationzs / FreeDigitalPhotos.net

12. But the problem with the stack is…
• Each tool requires a set of skills and a deployment regime
Image: renjith krishnan / FreeDigitalPhotos.net

13. But the problem with the stack is…
• Which presentation tool?
Image: ddpavumba / FreeDigitalPhotos.net

14. But the problem with the stack is…
• Each tool adds to: complexity, time to value, cost,
in-agility, frustration
Image: scottchan / FreeDigitalPhotos.net

15. But the problem with the stack is…
• A data warehouse requires an architecture
– Inman or Kimball or maybe both?
Image: jscreationzs / FreeDigitalPhotos.net

16. So what’s the QlikView Way?
QlikView does it all in one
E.T.C

17. But How?
• The Associative Model
– Removes the ‘relational’ complexity in a data warehouse
 No need for complicated ETL
– Simple data model
 No need for complex data warehouse architecture/methodology
– Removes the need for OLAP cubes
 In memory model gives required speed
• Single fully functional presentation layer
– The Associative experience

18. Associative Analysis
my selection
associated
not associated
Opportunity

19. Associative Search
• Analysis: A train of thought
Q A Q A Q A

20. Demos
• Associative Analysis
– Green, white and grey in action
• The Associative Model
– Hub and spoke schema
– Removing complexity
– Enabling rapid development

21. What is Knowledge?
• “There are known knowns.
– These are things we know that we know.
• There are known unknowns.
– That is to say, there are things that we know we don't know.
• But there are also unknown unknowns.
– There are things we don't know we don't know. “
Donald Rumsfeld

22. What is Knowledge?
• There are known knowns.
– We can list these in standard (canned) reports
• There are known unknowns.
– We can find these in pivot tables
• But there are also unknown unknowns.
– We discover these with Business Discovery
QlikView can do all three

23. Thank you!