Slides from the QlikView in Media with Mike Foster, Director Global Market Development, Infrastructure Services, Mick Ridley, Managing Director, META and Gareth Burkhill-Howarth, Global Head of Projects, Kinetic Worldwide, which were presented in Customer QlikTalk track II at the Business Discovery London event on November 22nd 2011
24. Monetising experience
• Extending our offering to clients
• Helping clients understand the data they generate
• Often tying back to marketing and media activity
25. 1
5 ways QlikView makes a difference ...
2
Surfacing insights
3
Simplifying data
4
Achieving clarity
5
Realising value
Monetising experience
26. 1
... and how is this specific to Media
2
Operational data and day-to-day planning
and buying
3
Regional and global media spends,
4
monitoring traded revenues
Proprietary research data used in media
planning
5
Exploiting syndicated data to gain a
planning advantage
Extending our offering beyond core
media to our clients
27. “QlikView enables Kinetic and
META to deliver insight and
reporting across the full
spectrum of our offering,
ensuring our businesses
achieve maximum value from
the information we have
access to.”