This document appears to be a newsletter containing summaries and links to various marketing campaigns and initiatives. There are brief descriptions of campaigns run by brands like Schweppes, Fanta, Coca-Cola, Mercedes-Benz, Magnum, Eram, Budweiser, Hugo Boss, Heineken, and VVV-Venlo. The campaigns involved customized experiences, interactive games, competitions, apps, videos, and partnerships between brands and sports teams. The newsletter concludes by saying the creative team will see the readers soon.

1. Déjà vu #5
06/05/2011
NEWS AGENCY
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2. Déjà vu #5
06/05/2011
NEWS AGENCY
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3. AGENCY
After surviving the invasion of fresh
paint smell and (cold snap?), we are
pleased to announce an improved
of ce with a set of brand new
windows!

4. Déjà vu #5
06/05/2011
NEWS AGENCY
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5. 77% 77% of internet users use websites from
major brands as a trustworthy source of
information on a given topic (click here to
consult to see the rest of the study)
1

6. Déjà vu #5
06/05/2011
NEWS AGENCY
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7. Uma Thurman was recently appointed the new
SCHWEPPES face of Schweppes replacing Nicole Kidman
(click here)

8. Déjà vu #5
06/05/2011
NEWS AGENCY
FIGURES
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PICTURES SEE FAILS

9. Déjà vu #5
06/05/2011
NEWS AGENCY
FIGURES
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10. FANTA
The famous beverage brand customized
an elevator in a US college: hidden
cameras, weird sounds, dance music, of
course free Fanta cans and lots of fun
(click here)

11. COCA-COLA
Coca-Cola Israel launched a pop-up store
dedicated to recycled products. The
company opened this special shop offering
a collection of products made from
recycled Coca-Cola bottles and cans (click
here)

12. MERCEDES-BENZ
Because the target group of the
Mercedes-Benz Sprinter think they can
not afford and prefer look for a
cheaper alternative on the internet,
Mercedes-Benz created an imaginative
on-line guerilla campaign with fake
competitors’ ads (click here)

13. MAGNUM
For the launch of its new Temptation
Hazelnut ice-cream, Magnum created an
Advergame called “Magnum Pleasure Hunt
Across The Internet” where the brand is
taking you through about 20 well known
websites to search for hazelnuts (click
here)

14. ERAM
For the launch of its new advertising
campaign, Eram (shoe retailer)
decided to parody the ads by The
Kooples (fashion retailer) whose prices
are deemed too expensive (click here)

15. FAHAMU PECOU
On the occasion of his exhibition in France
and for the rst time ever, a
contemporary artist, American Fahamu
Pecou, created a multimedia interactive
art project with a continuous thread on
Facebook evolving until opening day
(click here)

16. Déjà vu #5
06/05/2011
NEWS AGENCY
FIGURES
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17. BUDWEISER
To engage soccer enthusiasts in nightlife
settings, Budweiser developed exclusive
"PoolBall" events at several pubs
throughout Buenos Aires, allowing teams
to compete head-to-head in a game that
resembles pool but is played by using
soccer skills (click here)

18. HUGO BOSS
Hugo Boss and the Vodafone McLaren
Mercedes F1 team have partnered to
launch a « Dress Me for the Finale »
competition allowing consumers to design
the overalls Lewis Hamilton and Jenson
Button will wear during the F1 season
nale in Brazil in November (click here)

19. HEINEKEN
Heineken just released « StarPlayer », a new
iPhone app where you are required to
predict what will happen at key moments
during live football matches: corners, free-
kicks and penalties (click here)

20. Déjà vu #5
06/05/2011
NEWS AGENCY
FIGURES
MUST OPERATIONS
SPORTS
PICTURES SEE FAILS

21. VVV-VENLO
18 month-old Baerke van der Meij signed
a professional contract for ten years with
the Dutch side VVV-Venlo.
A video posted on YouTube in which the
young boy shoots balls with great
accuracy in his toy box has caught the
attention of the club (click here)

22. Déjà vu #5
06/05/2011
The creative team
SEE YOU !