MAIR is a pop star who is launching her 2013 National Renewable Energy Pride Tour. The tour will promote messages of self-acceptance, anti-bullying, and diversity. MAIR is offering partnership opportunities for the tour at three levels - Energy Partner, Who Am I? Partner, and Allow Me to Re-Introduce Myself Partner. The packages offer branding benefits like logo placement on tour materials and merchandise in exchange for sponsorship funds.
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Reneweable energy tour partnership package
1.
2. BRAAT Musik/Universal Music Group
International Recording Artist
Pop Star
MAIR
2013 National
RENEWABLE ENERGY
Pride Tour
March – November 2013
Partnership Package
3. Who is MAIR?
The Story Of... A POP WHITE GIRL
Hey! My name is MAIR and this is my story: the story of a Pop White
Girl. Now, Allow Me To Re-Introduce Myself!
The year is now 2013 and as I look back on my entrance to the music
industry in 2009, I realize that I was just a kid dealing with a lot self-
esteem issues, a dysfunctional family, the loss of friends, and an
uncertain future. The release of my first EP under Braat
Musik/ADA/WMG in the summer of '09 was an incredible
accomplishment for me, but it was also a clear depiction of the state of
mind I was in at the time, which prompted me to name the project-
Who Am I? Each song on the EP derived from a deep place because I
was still growing and discovering who MAIR was as a person, with
songs like "Mary Alice", "Hey Hey", "The Writings On The Wall", and "I
Wonder". My fifth and most successful single from
the Who Am I? EP, "Bang Bang" (Braat Musik/WEA/WMG), kicked
4. off my Suburban Thug’N
campaign in 2010. I
released my debut full-
length album, Allow Me
To Re-Introduce
Myself (Braat
Musik/INGrooves/Fonta
na/Universal Music
Group) in December of
2012. It's a mix-tape
styled album with 19
original bangers
including previously
released tracks from
Warner Music Group;
and 14 select studio
leaks never heard
before, that I've
recorded since the age
of sixteen. The
idea behind this album is to re-introduce myself to the fans that have
grown with me over the years and introduce myself to new fans by
giving my audience an album that allows them to see where I came
from, where I am now and where I'm going. In 2013, welcome my new
Mair-in-Monroe look! I have always been such a tomboy that I never
felt right being sexy for the public, but now I am comfortable enough in
my own skin to realize that I don't need to be so afraid of my sex
appeal. Needless to say, I have ditched my colorful, crazy hairdos and
gone back to my Blond Ambition roots while still keeping it funky and
oh-so-totally MAIR, rockin’ my signature custom kicks, remixed mall
trends, and the best part of every ensemble: swingin’ lots of jewelry!
Surprisingly, the bulk
5. of my popularity was gained from my unique style and my
approachable personality, which was the basis of my simple yet
effective grassroots marketing campaign which gave me new insight for
what kids really want to see, hear, say, and how they feel.
I now understand myself- MAIR the artist, as I continue to understand
my purpose. I am still young, but much wiser, confident, and I am
consistent with my brand messaging. The title of my upcoming album in
2013 is the continuation of the journey which began with my 2009 EP
Who Am I?, only this time I know who I am- A Pop White Girl! Simple,
direct, and true, "Yeah I'm a pop white girl, but not your average pop
white girl!" LOL.
Pop White Girl (Braat Musik/Fontana/INGrooves/UMG) is scheduled for
release in the Summer/Fall of 2013. It is an incredible project that I had
full creative control over. This record is a complete cross of genres,
mixing Rock, Dance, Electronic, and Dub Step with my signature Hip
Hop, D&B, Pop sound. I really dove into this project by locking myself in
the studio and connecting with my songwriting and production skills,
creating extremely eclectic material; with songs like “Not A Dream,”
“Twizted Signalz,” “Problem,” and my personal favorite- “What Am I
Doing Here.” One of the unique qualities this album possesses is that
each banger is intertwined with NWA inspired skits, which allow me to
really hone my story-telling skills.
Now that you have had a glimpse of where I've been and where I
intend to go, I hope that you look forward to hearing more about me as
I position Pop White Girl as one of the most powerful digital marketing
campaigns used by any artist to date. Pop White Girl will be available
via digital download cards on my Pop White Girl app,
6. coming soon available for all
Android and Apple devices, and
through all of my printed and
video material (i.e. posters,
pictures, commercials, etc.) using
the new BlippAR technology,
allowing fans and consumers to
not only download my album, but
to interact with me in my very own
virtual world. The Pop White
Girl campaign is going to
completely revolutionize the way
artists interact with their fans, and
I am even more confident in
predicting that this pop white girl
will soon be known as “Best New
Artist,” come Grammy time.
"See me later!"
www.popstarmair.com
7. About the Tour
No stranger to life’s ups and downs, MAIR’s 2013 National
Renewable Energy Pride Tour will instill a sense of self-acceptance,
pride, and community involvement in her fans. With the recent
influx of suicides due to bullying, the current political landscape as it
pertains to same-sex marriage and the erupting gun violence in
schools; MAIR named her tour “Renewable Energy.” Featured on her
upcoming Pop White Girl album, the Renewable Energy electro-pop
song preaches self acceptance, anti-bullying & diversity while
serving as an anthem encouraging its listeners to stand up and stay
strong in the face of adversity and depression.
8. Tour Dates
DC Fashion Week − Washington, DC February 23, 2013
Winter Party – Miami, FL March 09, 2013
Pride Fest South Florida − Miami, FL March 11, 2013
Paradox Ent. Complex − Baltimore, MD March 16, 2013
Cherry Weekend − Washington, DC April 06, 2013
Miami Beach Gay Pride − Miami, FL April 13, 2013
Dallas Purple Party − Dallas, TX April 27, 2013
Long Beach Pride – Long Beach, CA May 18, 2013
Matinee Vegas – Las Vegas May 19, 2013
Capital Pride – Washington, DC May 29, 2013
Wonder World – Orlando, FL June 02, 2013
Pride Fest – Key West, FL June 5, 2013
Boston Pride − Boston, MA June 9, 2013
New Orleans Pride – New Orleans, LA June 22, 2013
Chicago Pride − Chicago, IL June 28, 2013
New York Pride − New York, NY June 29, 2013
Harlem Pride − New York, NY June 29, 2013
Seattle Pride Fest − Seattle, WA June 30, 2013
San Francisco Pride − San Francisco, CA June 30 2013
Gay Party – Provincetown, MA July 1, 2013
Black Pride − Los Angele, CA July 3, 2013
San Diego Pride – San Diego, CA July 12, 2013
Tropical Heat – Key West, FL August 18, 2013
Ptown Carnival − Provincetown, MA August 20, 20103
Southern Decadence − New Orleans, LA August 28, 2013
Splash Days – Austin, TX August 31, 2013
Orlando Pride − Orlando, FL October 1, 2013
Gay Day Anaheim – Anaheim, CA October 4, 2013
Atlanta Pride – Atlanta, GA October 12, 2013
Palm Springs Pride – Palm Springs, CA November 2, 2013
•More dates to be added
9. Partnership Opportunities
The 2013 National Renewable Energy Tour offers three (3)
partnership levels: Energy, Who Am I & Allow Me to Re-Introduce
Myself Partners, AND a special MAIR’S Red Carpet Step & Repeat
partnership. Each package is designed to leverage the tour’s
integrated marketing & media visibility, maximizing your brand.
Partnership components include:
Category exclusivity
Co-Branded tour signage (Stage Graphics)
Co-Branded promotional collateral (Website, Flyers, Posters)
Co-Branded media, public & community relations (Global &
Local)
Product sampling and/or information distribution
CUSTOM Partnerships:
All items below can be customized; we specialize in branding
partnerships.
Contact us at (202) 642-3221 for further discussion.
March 16, 2013 – November 3, 2013 (exact dates are subject to
change)
35 dates
Average of 60,000 + attendance per event
10. Partnership Opportunities
ENERGY Partner − $150,000.00
1. Category exclusivity
2. 50,000 co-branded album download cards (credit card-style CDs)
3. 10,000 co-branded t-shirts
4. 5-7 days of radio ads (depending on the market)
5. Press release announcing national partnership & representation in all
releases
6. Co-branded tour signage & promotional collateral:
a. Wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts, etc. – Your
Logo
c. Red Carpet Step & Repeat – Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
7. Booth at each date (partner must provide reps & travel not included)
8. Tour MC acknowledges your partnership at every event
9. 728x90 or 300x250 Banner ad on tour website, MAIR official website and
BRAAT Musik/Universal websites (provided by partner)
10. Promotional flyer distributed at each date (partner to provide flyers)
11. Promotional item distributed to attendees at each date
12. Partner “Thank You” from stage at each date
13. 60-second commercial spot aired twice per night in each market (as
applicable)
14. Logo/mention included in e-blasts about tour to national list
15. Sponsorship listed in multiple social media outlets
16. Call of action button on MAIR’s official BlippAR (see included BlippAR
information).
11. Partnership Opportunities
WHO AM I? Partner − $100,000.00
1. 50,000 album download cards (credit card-style CDs)
2. 10,000 co-branded t-shirts
3. Press release announcing national partnership & mention in
all releases
4. Logo on tour signage & promotional collateral:
a. Logo on wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts, etc.
– Your Logo
c. Red Carpet Step & Repeat – Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
5. 300x250 Banner ad on tour website, MAIR official website
and BRAAT Musik/Universal websites (provided by partner)
6. Promotional flyer distributed at each date (partner to provide
flyers)
7. Promotional item distributed to attendees during each date
8. Partner Thank You from stage at each date
9. 30-second commercial spot aired twice per night in each
market (where avail)
10. Logo/mention included in e-blasts about tour to national list
11. Sponsor listed in multiple social media outlets
12. Partnership Opportunities
ALL ME TO RE-INTRODUCE MYSELF Partner − $75,000.00
1. 25,000 album download cards (credit card-style CDs)
2. 5,000 co-branded t-shirts
3. Press release announcing national partnership & mention in
all releases
4. Logo on tour signage & promotional collateral:
a. Logo on wrapped Tour Bus
b. All National Tour Posters, Flyers, Postcards, E-blasts,
etc. – Your Logo
c. Red Carpet Step & Repeat– Your Logo
d. Show Stage Graphics – Your Logo
e. Tour Website – Your Logo
5. Company partnership mention on tour website, MIAIR official
website and BRAAT Musik/Universal websites (provided by
partner)
6. Promotional flyer distributed at each date (partner to provide
flyers)
7. Promotional item distributed to attendees at each date
8. Partner Thank You from stage at each date
9. Logo/mention included in e-blasts about tour to national list
10. Sponsor listed in multiple social media outlets
13. Partnership Opportunities
MAIR’S RED CARPET STEP & REPEAT Partner − $10,000.00
In the same fashion as the red carpets that line the GRAMMY
Awards or Academy Awards, fans will be invited to take their
picture with MAIR against a step and repeat comprised of
the sponsors’ logos. These photos will be treasured items for
the tour attendees, and are likely to be posted and archived
on the social media sites of global fans, including Facebook,
Twitter and more.
This innovative partnership propels the artist with the fans
attached through a globalized social media, creating a
greater demand for the artist and therefore your brand- an
outstanding opportunity for your brand.
1. Logo placement on tour Red Carpet Step and Repeat
set up for official photos with artist
2. Red Carpet Step and Repeat will be a MAIN attraction
on site, as well as your brand promoted consistently
from the stage.
3. As an added bonus, your logo can be included in
MAIR’s virtual red carpet picture accessible through
the BlippAR app (see included BlippAR info).
14. What is BlippAR?
Blippar is the world’s leading visual
discovery application/platform and
an exciting new content medium to
empower brands and media owners
to better engage with consumers.
Blippar transforms physical images
into interactive experiences that
consumers proactively request and
pull directly via their mobile devices.
See demo videos here.
In the first year since it’s launch, Blippar has won numerous awards for best-
of-breed tech and a savvy creative, marketing-led approach and have
worked with many of the world’s leading brands including L’Oreal,
Budweiser, Nestle, Unilever, Sony, Nike, Clinique, Dominos and many
more. What Is BlippAR?
Blippar is a single lens to unlock the static world around us through the
powerful use of the fun new verb to ‘blipp’. No one wants a different app
for every mag they read, every beer they drink, and at every store they
shop. For this new behavior, using a single platform and fun verb makes
perfect sense and builds a cumulative, excitable audience who can be
proactively marketed to across media owner titles and high-profile brand
campaigns. The Blippar platform currently consists of 1.5 million users
(Nov’12) – the largest singularly acquired visual discovery/ AR audience in
the world and growing at a phenomenal rate. Due to our single-lens model,
we watch and learn from every campaign, recycling knowledge for continual
conversion improvement – and as such, we enjoy the highest conversion
rates in the industry: as high as 10% reader conversion for publishers and
over 0.25 million unique interactions for brands.
15. About LLEWMORC Agency:
www.llewmorcagency.com
LLEWMORC Media & Production Agency (LLEWMORC Agency), a full
service boutique marketing firm specializing in media, public
relations, events management/production, small/start-up business
development, product development/artist management, crisis
management and advertising, has quickly become a powerhouse in
its industry earning the respect of it contemporaries, many of whom
have been in the industry for decades.
Maintaining practice areas in fashion, arts & culture, music, nightlife
& entertainment, restaurant & dining, business, politics,
nonprofit/philanthropic/community organizations and
celebrity/high-profile individuals, LLEWMORC Agency is known for
implementing creative, bold and customized public relations &
marketing programs designed to impact a client’s specific business
goals and objectives. LLEWMORC Agency is a subsidiary of
DRAWOH LLEWMORC Omnimedia, Inc, www.dlomedia-inc.com
16. 2013 Renewable Energy Pride Tour
Partnership Form
Date: _________________
Contact Information:
Business Name:______________________________________________________
Street Address:_______________________________________________________
City: ______________________ State:___________ Zip Code: ___________
Contact (First & Last Name)_____________________________________________
Contact Phone: _________________________ Fax: ________________________
Email: __________________________ Website: ___________________________
Please indicate partnership level below:
_____ENERGY Partner* ($150,000.00)
_____WHO AM I? Partner($100,000.00)
_____ALLOW ME TO RE-INTRODUCE MYSELF Partner ($75,000.00)
_____MAIR’S RED CARPET STEP AND REPEAT Partner ($10,000.00)
* ENERGY Partners are industry exclusive
17. Please indicate method & format of artwork/advertisement submission:
_______Artwork/Advertisement Attached
------Artwork/Advertisement will be sent by _______ Digital Format (Jpeg, PDF, etc.)
BILLING INFORMATION:
Company or Individual to be billed: ____________________________________
Billing Address (if different): _________________________________________
City: _________________________ State: __________ Zip Code: __________
(Checks made payable to BRAAT Media Group, Inc.)
Check in the amount of: _________
Please charge my credit card in the amount of: _______
Name on Card: ____________________________________________________
Credit Card Type _____ Visa _____ MC _____ AMEX Other: _____________
Card Number: ____________________________ Exp: _____ CVC: __________
AUTHORIZER: Print: _______________________________________________
Sign: ___________________________________ Date: _________
E-MAIL or MAIL THIS COMPLETED FORM TO:
LLEWMORC Media & Production Agency
c/o Howard N. Cromwell, President
1711 Florida Avenue, NW, 2nd Floor
Washington, DC 20009
howard.cromwell@dlomedia-inc.com