The enhanced ecommerce plug-in for analytics.js enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience. With such an amazing plugin, you can track almost anything like product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

2. The enhanced ecommerce plug-in for analytics.js enables the
measurement of user interactions with products on ecommerce
websites across the user's shopping experience. With such an amazing
plugin, you can track almost anything like product impressions, product
clicks, viewing product details, adding a product to a shopping cart,
initiating the checkout process, transactions, and refunds.

3. How would such enhanced e-commerce benefit?

4. Measurement of Overall Product Success

5. One of the most vital parameters to consider is the success or
failure of a particular product or service. Measurement of
product’s success really depends on how well is the product
accepted among the visitors, prospects and buyers. Through
enhanced e-commerce tracking, merchants like you will easily be
able to identify right products, FABs that sell and the products
that need improvement.

6. Placement of Products

7. Apart from the overall success or failure of the products, you
would also be easily able to decide the placement of the
products or merchandising. You would be able to decide
whether there is a need of promoting the product or if there is
any need to change the placement from back pages to forward
pages. With clicks and enhanced e-commerce tracking you will
get an understanding of placing products aptly over the shelf.

8. Reduced Abandonment

9. Reduced Cart Abandonment is again one of the major benefits
of such enhanced e-commerce web tracking. With an increase
in the cart abandonment rate, there is a huge loss of revenue
and apart from sending automated triggered workflows, with
enhanced e-commerce tracking you will be able to see the
abandonment rate, which consumers leave cart, typically why
they leave the same etc.

10. Transactions and Refunds

11. With so many transactions happening every day most
merchants find it extremely difficult to track transactions and
refunds. Advanced enhanced web tracking will help achieve
these goals swiftly.
Thus, these are the few handful of advantages of enhanced e-
commerce web tracking.

13. Address: QualDev
179B Old South Path,
Melville, NY – 11747
Phone: 631.236.5408
Fax: 631.961.8780
Email: info@qualdev.com