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Thirteen Craziest
            Asian Gambler
             Superstitions
                     From

          Double Down On Your Data




7/18/12         Qualex Asia Limited
Every casino operator should have
          an understanding and appreciation
          of the Asian gambler since they are
          probably the biggest gamblers in the
          world. Amongst all Asians, the
          Chinese are almost certainly the
          biggest gamblers of all. For
          thousands of years, gambling has
          been deeply ingrained within the
          Chinese culture.




7/18/12              Qualex Asia Limited
7/18/12   Qualex Asia Limited
Many Chinese ”believe in Feng Shui.
They believe the world that they are
living in is full of “chi” or force (positive
or negative), which can be manipulated
to their advantage. While some Chinese
worship Feng Shui as a rational science,
others see it as pure superstition.”
                      - Professor Desmond Lam
                        University of Macau




7/18/12                                  Qualex Asia Limited
Be aware of the numerology
 of your life as the winning
 numbers are there to be
 seen and interpreted.




7/18/12                    Qualex Asia Limited
●   Do check into a hotel
                                    room that has the lucky
                                    number 3 or 8 in it.




7/18/12   Qualex Asia Limited
●   Don't check into a hotel
    room that has the unlucky
    number 4 or 14 in it.




7/18/12                         Qualex Asia Limited
When playing
  Baccarat, players
  should call out "Ding"
  or "Deng" before
  opening the cards.




7/18/12                    Qualex Asia Limited
Don’t speak the word
          “books” when someone
          is gambling as it
          sounds like “lose” in
          Mandarin.




7/18/12                           Qualex Asia Limited
Before embarking
                                on a major casino
                                trip, pray or make
                                an offering to the
                                gods.




7/18/12   Qualex Asia Limited
For men, refrain from sex before gambling.




7/18/12                  Qualex Asia Limited
Never count your winnings or calculate your loses during gambling.




7/18/12                             Qualex Asia Limited
Avoid the sight of monks before gambling




7/18/12                Qualex Asia Limited
Also avoid the sight of nuns.




7/18/12                              Qualex Asia Limited
Do wear red
    underwear or
    undergarments
    when gambling.




7/18/12              Qualex Asia Limited
Do enter a casino through the back entrance rather than the main
7/18/12
          entrance as the front entrance is cursed by the feng shui masters.
                                     Qualex Asia Limited
Go to the toilet.                         It can bring
                                                    some good luck
                                                    if you have been
                                                    losing money.


7/18/12                       Qualex Asia Limited
7/18/12   Qualex Asia Limited
DOUBLE DOWN ON YOUR DATA

              Gambling has been with us since ancient times
              and it is unquestionably here to stay. Although
              Poseidon, Zeus and Hades may no longer be
              dividing the world up in a game of dice, flocks of
              tourist still flood through the gates of Las Vegas’
              Caesars, Atlantic City’s Taj Mahal and Macau’s
              oddly named casino Greek Mythology. In Double
              Down On Your Data, author Clive Pearson reveals
              that we have entered a brave new world of
              gambling and entertainment, a world where
              casino executives can cull through their casino’s
              in-house patron data and discover who are their
              most profitable patrons. Armed with this
              information, these casino executives can then
              market to their most valuable patrons in a highly
              personal way, thereby creating a long and lasting
              – and usually highly profitable – relationship.

              Double Down On Your Data teaches casino
              executives how best to manage their customer
              relations as today they are faced with a gambler
              who is much more sophisticated than the ancient
              Roman soldier who tossed a coin in the air and
              called “Heads or Ships.”



          http://www.tatepublishing.com/bookstore/book.php?w=978-1-62024-340-4
7/18/12                      Qualex Asia Limited

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Asian gambler 13 superstitions

  • 1. Thirteen Craziest Asian Gambler Superstitions From Double Down On Your Data 7/18/12 Qualex Asia Limited
  • 2. Every casino operator should have an understanding and appreciation of the Asian gambler since they are probably the biggest gamblers in the world. Amongst all Asians, the Chinese are almost certainly the biggest gamblers of all. For thousands of years, gambling has been deeply ingrained within the Chinese culture. 7/18/12 Qualex Asia Limited
  • 3. 7/18/12 Qualex Asia Limited
  • 4. Many Chinese ”believe in Feng Shui. They believe the world that they are living in is full of “chi” or force (positive or negative), which can be manipulated to their advantage. While some Chinese worship Feng Shui as a rational science, others see it as pure superstition.” - Professor Desmond Lam University of Macau 7/18/12 Qualex Asia Limited
  • 5. Be aware of the numerology of your life as the winning numbers are there to be seen and interpreted. 7/18/12 Qualex Asia Limited
  • 6. Do check into a hotel room that has the lucky number 3 or 8 in it. 7/18/12 Qualex Asia Limited
  • 7. Don't check into a hotel room that has the unlucky number 4 or 14 in it. 7/18/12 Qualex Asia Limited
  • 8. When playing Baccarat, players should call out "Ding" or "Deng" before opening the cards. 7/18/12 Qualex Asia Limited
  • 9. Don’t speak the word “books” when someone is gambling as it sounds like “lose” in Mandarin. 7/18/12 Qualex Asia Limited
  • 10. Before embarking on a major casino trip, pray or make an offering to the gods. 7/18/12 Qualex Asia Limited
  • 11. For men, refrain from sex before gambling. 7/18/12 Qualex Asia Limited
  • 12. Never count your winnings or calculate your loses during gambling. 7/18/12 Qualex Asia Limited
  • 13. Avoid the sight of monks before gambling 7/18/12 Qualex Asia Limited
  • 14. Also avoid the sight of nuns. 7/18/12 Qualex Asia Limited
  • 15. Do wear red underwear or undergarments when gambling. 7/18/12 Qualex Asia Limited
  • 16. Do enter a casino through the back entrance rather than the main 7/18/12 entrance as the front entrance is cursed by the feng shui masters. Qualex Asia Limited
  • 17. Go to the toilet. It can bring some good luck if you have been losing money. 7/18/12 Qualex Asia Limited
  • 18. 7/18/12 Qualex Asia Limited
  • 19. DOUBLE DOWN ON YOUR DATA Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas’ Caesars, Atlantic City’s Taj Mahal and Macau’s oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino’s in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting – and usually highly profitable – relationship. Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called “Heads or Ships.” http://www.tatepublishing.com/bookstore/book.php?w=978-1-62024-340-4 7/18/12 Qualex Asia Limited