This document discusses Qualtrics, a company that provides a platform for quickly and easily collecting customer and employee insights. It highlights key features of the Qualtrics platform including collecting insights across various sources, integrating with other systems, analyzing trends and driving improvements. The document also notes that over 8,000 brands and organizations use Qualtrics, including 99 of the top 100 business schools. It outlines the top 10 ways organizations use Qualtrics and how the platform compares favorably to traditional and low-end providers.