There’s been a lot of buzz in the qualitative research industry over the past year about breakthrough, web-based innovations that collect consumer insights in order to drive decision making. Social network monitoring, online communities, interactive bulletin boards, and webcam interviews are just a few of those gaining attention. But what is the real breakthrough innovation that will forever change the qualitative research game? We’re betting you’ll be surprised to learn how new Internet technology is really changing the industry dynamics forever. Qualvu is hosting a webinar that will show you that data collection is the easy part. It’s how that information is transformed efficiently, consistently, and accurately into business decisions that is creating new levels of value in qualitative intelligence. Since 2008, Qualvu has been helping leading brands across the globe conduct online, cost-effective, and powerful ethnographies – at home, work, or on the go – that generate richer data than ever before possible. On September 28th, John Williamson, Qualvu CEO & Founder, will for the first time reveal to the world the cutting edge software driven, people powered process that is the real secret to Qualvu’s success. Qualvu’s proprietary process called, “Design – Collect – Deliver – Share”, turns online video data into accurate, actionable recommendations that inform better business decisions. To learn how Qualvu’s platform can propel your business forward, download this webinar. Presenter: John Williamson, Qualvu CEO & Founder

1. The Real Breakthrough Innovation
Changing Qualitative Research
Presenter:
John Williamson
Founder & CEO, Qualvu
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2. Questions as we go?
• Q&A box on the right side of your screen
• Email to sales@qualvu.com
• Tweet up #videomr
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3. Lots going on in Qualitative
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9. Vastly More Books
Accessible Turnkey Efficient

10. Qualitative Research:
The Next Online Frontier
…limitless possibilities.
…poised to disrupt status quo.
…innovations will significantly increase its importa
coming out of the wild, setting for qualitative manifest d
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11. Qualitative Research Traditionally:
Highly evolved art form
Extremely talented practitioners
Exceedingly fragmented
High risk
Consultative, so unpredictable
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12. The Pioneers:
Accelerating Online Innovations in Qualitative
Online Bulletin Boards Real time Chat
Intercepts
Online Communities
Webcam Interviews Facial Recognition
Software
Social Network
Monitoring Asynchronous Video
Smartphone Video Apps
DIY
Flip Cam Ethnographies

13. These Are Exciting Breakthroughs,
Crucial To Attracting Brand Leaders To The Online Frontier.
However:
It‟s Not Just About Collecting Data Cheaper Via The Web
It‟s About Establishing New Bounds Of Quality.
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14. Collecting Online Qualitative Data
Is The Easy Part
Turning Data Into Breakthrough Intelligence
Is Where All The Value Creation Exists
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15. Qualvu Story
• Founded 2008
• Non-research founders intent on
disruptive, value-creating change
• Successful web entrepreneurs for BOD
• $3M Raised
• 3 Years doubling+ revenues
• Reached profitability in „11
• 100,000‟s consumer videos collected
• 70 employees and growing fast
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16. culture
provocative: internet
start-up changing the
game and making a
better world through
research.
young
high energy
tech savvy
C-level leaders
delivering vision
strategy, and
ops focus
people
powered

17. How we‟re viewed from the outside
Qualvu Collect
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18. Our video collection is one key innovation,
but what‟s the Breakthrough?
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19. It‟s in how Qualvu works from the inside
design collect deliver share
video dynamic insights +
project scope project stratified
data data recommendat access collaborate
+ pricing definition organization
analysis
collection ions
instant & cost proprietary smartphone dedicated video report & client
client viewing portal
effective process app option strategist mobile app
transparency + engagement
streamlined by software
mobile apps • video reports • global access • online client collaboration • persistent knowledge • data mining
people powered
world class strategist & analysts • dedicated project management • methodology expertise & thought leadership
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20. Where All The Value Exists
Insights
leading to
business
decisions
• Accurately
• Efficiently
• Consistently
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21. World Class Qualitative Results:
Operationalized via Software
High Quality Qualitative Research
Consistently Delivered
Predictably Generating Insights
Turnkey Execution
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22. Rigorous Operationalization of Qualitative Research
The Innovation Process
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23. Starting With The End
• The most insightful reports
• Bulls eye for stakeholders
• Instantly shared and collaborated
The Perfect • 24x7 access
Ending • Client involvement in milestones
• Searchable, permanent data
• Passion for the qualitative craft
Identify
• Every project unique
Friction • Variable processes
Points • “New vendor syndrome”
Innovate To • Think like an Internet start-up
Perfection • Operationalize like one too
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24. The Perfect Ending
Deeper insights every time
Reports saturated with voice of the consumer
Recommendations that change the business
Globally syndicated instantly
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25. Barriers To Scale & Efficiency?
• B2C, B2B
• Attitudinal, behavioral
• CI, R&D
• Recruiting: screeners, algorithms,
English, international
• CPG, healthcare, tech, manufacturing,
automotive, agency…
• Internal political dynamics &
stakeholders
• Reports by the pound
How Do We Scale The Unscalable?
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26. Great Reports Aren‟t Just A
Powerpoint Deck
They Are An Entire, Methodical,
Client-involved Process
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27. Turning The Qualitative Dial To “11”
• Internet-based best practices brought to qualitative research
• Predictably delivering unexpected insights every time
• Proprietary integrated processes based on extensive BI
• Based on a passion for qualitative research
design collect deliver share
video dynamic insights +
project scope project stratified
data data recommendat access collaborate
+ pricing definition organization
analysis
collection ions
instant & cost proprietary smartphone dedicated video report & client
client viewing portal
effective process app option strategist mobile app
transparency + engagement
streamlined by software
mobile apps • video reports • global access • online client collaboration • persistent knowledge • data mining
people powered
world class strategist & analysts • dedicated project management • methodology expertise & thought leadership

28. START!
Design: Project Scope & Pricing
design
project scope project
+ pricing definition
instant & cost proprietary
effective process
• Rigor and discipline at the first
conversation
• Based on continuous bi engine
• The complex turned into minutes
• Controlled value
• Integrated recruiting algorithms
• Information preservation and
transparency
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29. Value To The Client?
• Lightning fast response and project scoping
• Transparent, instant edits and adjustments
• The right costs and scope
• Consistent
• Predictable
Streamlined Qualitative Project Delivery
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30. Design: Project Definition
design
project scope project
+ pricing definition
instant & cost proprietary
effective process
• Proprietary definition process Any vertical
• Based on extensive analysis Any research type
• Ensuring a report bullseye Any objective
• Data preservation & Creating new value for client
transparency
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32. Value To The Client?
• Proven, consistent qualitative research
• Adding value through the process
• Memorialized project definition
• Instant, 24x7 access
Streamlined Operational
Processes To Qualitative
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33. Qualvu Collect
collect
video dynamic
data data
collection organization
smartphone
client viewing portal
app option
• Innovative video collection
• Any mobile app for multi-media collection
• Intuitive, natural design
• The 4 pillars of truth in qualitative
• Instantly organized
• Quickly transcribed and searchable
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34. Value To The Client?
Simply, Better Human Intelligence
Disciplined, Qualitative Best Practices
Foundational Element Of What Most Brands Are
Looking For In Innovation
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35. Deliver
deliver
insights +
stratified
recommendat
analysis
ions
dedicated
strategist
• Powerful data processing engine
• Combining very talented People
in stratified workflow
• Search, clip, reel, download,
integrate, send
• Unique crowd source leverage
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36. Value To The Client?
Insights, Every time
Great People Doing Great Work On Your Behalf
Powered By Streamlined Software
Lower Cost: Higher Value
Digitalization Of Human Intelligence
Preferred Qualitative Research Solution
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37. Share
share
access collaborate
video report & client
mobile app
• Share the insights!
• Easy, access via web link
• Coming f2f with your most important
audiences
• Building researcher-stakeholder
Partnerships
• Data 24x7
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38. Value To The Client?
Driving Value For The Research Team
Problem Solvers, Idea Generators, And Conduit To Truth
Engagement Across And Up The Organization
Adding Value To All Data
Visible ROI For Research Spend

39. The Project Assembly Line
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40. Technology, Rigor and Process
meet Qualitative Passion
The Breakthrough: The Inside
• Streamlined, technology driven process + Operational Obsession
• Delivering prescriptive findings, insights and recommendations
• People Powered by world class Strategist, Analyst, and Project Management teams
• 24x7 access to data and knowledge immemorial
• Syndicating data via the web engaging stakeholders
Based On Better Human Intelligence
• Video-based, candid settings at key moments
• Participant-driven convenience delivers emotional truths
• Void of peer pressure skews and influence
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41. Thank you!
Our goal today:
Share it with ALL researchers,
vendors and clients
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42. Download the video recording!