As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad business moves means that only the most nimble and innovative thrive. These days, time waits for no one. That’s why the foundation of any advertising is to quickly understand what consumers believe and what leads them to buy.
Breakthrough approaches and technologies are accelerating the speed at which agencies can gain crucial insights – insights delivered by connecting with real people in new ways that eliminate the barriers to raw, uninhibited, truthful reactions.
These new methods have game-changing implications for ad agencies and their clients. Better yet, these methods are faster, cheaper and more useful than ever before possible. But don’t take our word for it. Instead, through our VideoReport, you’ll see and hear from consumers in actual studies just what they think about products ranging from the mundane to the intimate. And you’ll see how actual clients have used this powerfully compelling information to create client buy-in for superior advertising.
In just 45 minutes, you’ll…
Learn how you can leverage the power of online and mobile video to connect with consumers
Realize how simple and fast finding your consumer truth has become
Learn how cost effective research allows you to gain more insights for less without sacrificing quality
Learn about innovative technologies that can help you use consumer support in your business pitches…and make selling your ideas a lot easier
Hear about real-life success stories and how you can become a superstar in the eyes of your clients
Presenters:
John Williamson, Qualvu CEO & Founder
Duncan Horner, Senior Director and Digital Research Consultant
5. Nor about your clients To watch the recoded webinar, CLICK HERE
6. Itis about your clients’ consumers To watch the recoded webinar, CLICK HERE
7. And how consumers can… set you apart help you avoid mistakes uncover opportunities help sell your ideas help you create new value to your clients To watch the recoded webinar, CLICK HERE
8. consumers are changing, big time. If you keep pace, you win. To watch the recoded webinar, CLICK HERE
9. Mobile and web technology are transforming… …how consumers shop …how they communicate and interact …their expectations on speed and convenience …how they connect with brands
10. In 2010… …mobile subscribers surpassed 5 billion The world population is 6.8 billion Over 70% of the world’s population now have a mobile phone To watch the recoded webinar, CLICK HERE Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
15. THE OLD WAY For you and your clients Long lead times Costly …and for the consumer Out-of-context feedback Face-to-face (ideal) Groups (not always ideal) To watch the recoded webinar, CLICK HERE
16. There is a new way to gain consumer insightsToday, we’ll to show you how To watch the recoded webinar, CLICK HERE
17. The new way Qualitative Research To watch the recoded webinar, CLICK HERE
26. streamlined Video Search Qualvu Dashboard Create Project Qualvu Mobile Video Collection Qualvu Video Report
27. Has to be the right people Non-professionals Vigorously Screened Any geography Even the low incidence Proprietary Panels Webcams Flip Cams Smartphones …or we arm them. TruthIndex™ Algorithm
53. Qualvu build-your-own You: Empowered Transparent and adjustable costs Customize your Deliverable Any consumer, anywhere, any time Proven To watch the recoded webinar, CLICK HERE
58. Don’t just take our word for itreal success stories To watch the recoded webinar, CLICK HERE
59. Ad concept testing OBJECTIVE How people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign. METHODOLOGY Carefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences. SUCCESS! Candid video output used to "sell" the campaign to BOD and crucial retail partners. To watch the recoded webinar, CLICK HERE
62. The perfect spicy chickenmeal and setting spicy chickenSUCCESS! Trend Influence won the business and more meaningful creative
63. “Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.” “These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.” -Beverly Andersen, Trend Influence
64. RECAP Breakthrough online video: Agency game changer You: Access to consumers anywhere, anytime Crucial voice in your new business pitches Validate creative Play a key role in concept development You as an innovator for your clients Ethnographic, emotional and candid truth To watch the recoded webinar, CLICK HERE
65. WHAT’S NEXT? Questions? Send to: qvmarketing@qualvu.com or on twitter (@qualvu) We’ll post answers online ASAP Download Case Studies Request a Demo! The Qualvu Agency Team standing by To watch the recoded webinar, CLICK HERE
Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when