As mass adoption of social networks progresses the speed, reach, and mechanics of modern communication, the arc of data dissemination flattens greatly diminishing the value of conventional financial news flow. The multiplicity of chatter that propagates through large social user communities presents an atypical opportunity to monitor the evolving landscape of products, technology, media, entertainment, culture, and news quicker and more efficiently than any conventional form of financial research. But how do we, as investors, analysts and journalists, discover actionable insights hidden within terabytes of non-financial news flow and unstructured social data?

1. The Evolution of Social Listening
for Capital Markets

3. SOLUTION
Tags connect 350,000+ dynamic
words & phrases to public stocks,
commodities, and municipalities
Association
System measures volume and sentiment
of Tag mentions in real-time, reporting
movements beyond norms
Monitoring
Tags and associated stocks/
sectors are flagged for early-
warning notifications
Trending

4. CMG (chipotle + line, lunch + chipotle, dinner + chipotle)!

5. WTW (Oprah + Weight Watchers, Oprah + bread)!

6. DECK (uggs)!
Deckers Drops After Holiday Revenue, Guidance Fall Short !
“In the most recent quarter, the company faced several
challenges as warm weather and weak store traffic
adversely impacted retail demand”. 2/4/16!
21 Oct, 2015!

7. FIVE (shopkins)!

8. FIVE (shopkins, frozen + doll)!

9. FIVE (coloring book)!

11. SWHC (gun control, gun + ban)!

12. TASR (body camera, police shooting)!

13. GLUU (Kylie J, Kim K, Katy P, Taylor S)!

14. FBI Weapons-Related Background Checks !
(handgun + class, concealed carry + class) 75% correlation!

15. SPB (mosquito repellent)!

16. ADDYY (adidas + superstar)!

17. TAG SENTIMENT !
VLKAY (Volkswagen) SEAS (Seaworld)!

18. TAG SENTIMENT !
MCD (McDonald's)!