Carrie Chitsey, Txt4CRM, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital

1. An Introduction to Mobile Marketing Carrie Chitsey, Txt4CRM

3. Text Messaging 101

5. Mobile Marketing is…………………Websites back in 1995 Where is the Market Today? Everyone knew they needed it but no one knew how to get there………………… It’s no longer a year away, it’s here and now…guide them or they will guide you!

6. Text is maturing into an integrated CRM business tool Where is the Market Going? Forrester projects 34% growth by 2014 Only 16.3 Million ( 6% ) using Internet Search Only 29 Million ( 11% ) Downloading Apps Less than 10% Short Code Spam

8. Results, Results, Results Marriott contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the SAME day Papa Johns, “not impressed with iPhone application” but contributed 1.7 million to text marketing in first 6 months Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come.” VP of Multimedia Marketing Domino’s Pizza We decreased our cost of $6 per repair status call to .25 a customer interaction using SMS to communicate, VP of Product Development, Large Cell Phone Retailer

9. Beyond Traditional Direct Mail Real time lead generation from direct mail…the new way to know when the mail hits!

10. Direct Mail to Virtual HR Real time virtual HR from direct mail…the new way to find instant job candidates!