Tom Sicola, of Sicola Marketing Services, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital

1. McLane
Marketing On Demand
Tom Sicola, Sicola Marketing Services

2. McLane Background
• $30 Billion Supply Chain Services Company
• Supply Chain Solutions—60,000 retail locations
• More than 40,000 products
– Convenience stores
– Mass merchants
– Warehouse clubs
– Military
– Drug stores
– Chain-based restaurants
• Every US zip code, Brazil and
exports to 34 countries
• 15,000 teammates
• Wholly owned unit of Berkshire-Hathaway

3. Business Challenge
• More than 40 locations, highly decentralized
and multiple subsidiaries
• No repository for brand elements
– No brand guidelines
– No photo library
– No presentation standards or templates
• Multiple printing companies per market
– Business Systems, Sales Collateral, Other
– 100s of 1000s of $ in door stops!

4. Solution
• Creation of McLane Marketing Advantage (M2
A)

5. Solution

6. Solution
• Creation of McLane Marketing Advantage (M2
A)
• Marketing On Demand Portal
– Marketing Assets
– Print On Demand
– Future Applications (e-marketing)
• Integration
– My McLane Portal
– SAP
– Other Printers

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24. Impact
• Key Benefits
– Development
• Cost Effective
• Timely
• Thorough
• Professional, friendly

25. Impact
• Key Benefits
– Cost Savings
• Print on Demand (no waste)
• Multiple revisions & personalization (w/o penalty)
• Competitive prices at small quantities
– Cost Control
• Designated users
• Budget versus spending insight

26. Impact
• Key Benefits
– Efficiency
• No bids
• Shipping pre-arranged
• No warehousing, no door stops, no kidding
– Productivity
• Reduction in Agency management time
• Reduction in client time

27. Impact
• Key Benefits
– Quality
• QuantumDigital Taste Test
– Flexibility
• Future applications
• New offerings
– Manufacturers
– Customers