SlideShare une entreprise Scribd logo

Capturing Hyperlocal Markets with Direct Mail and Mobile Marketing

•
•
QuantumDigital
QuantumDigital

Session 4 speaker 1 - toni nelson

ImmobilierBusinessTechnologie
1  sur  18
2011 Marketing Strategies Direct Mail – the link to everything online Toni Nelson, Prudential Gary Greene, Realtors®
Quick Facts ,[object Object],[object Object],[object Object],[object Object]
Capturing the Hyper Local Market A well-defined, community scale area with primary focus directed toward concerns of its’ residents.
Hyperlocal Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TriggerMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The recipient is directed to a webpage generated for that MLS listing . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agent receives feedback There is a two-tier notification system. a. If one of the recipients visits the website the name is emailed to the agent, even if they do not fill out the questionnaire. b. If one of the recipients fills out the questionnaire then detailed information is emailed to the agent.
KEY BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 Changes Impacting Direct Mail… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. The Smartphone Phenomenon ,[object Object],[object Object],[object Object],[object Object]
2. Leverage the Revolution by Optimizing Website Optimized Specifically designed for mobile consumption. Experience is intuitive and feels like an app. Loads quickly and is instantly engaging. Unreadable on first load. Designed with large screens in mind. Difficult navigation User needs to think to accomplish task.
Solution: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],3. QR Codes The digital bridge
3. QR Codes Mobile Marketing Made Easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Marketing Made Easy ,[object Object],[object Object],[object Object],[object Object],[object Object]
In conclusion.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

When Marketing Meets The Machine
When Marketing Meets The MachineWhen Marketing Meets The Machine
When Marketing Meets The MachineMando
 
Solomo: The faster pace
Solomo: The faster paceSolomo: The faster pace
Solomo: The faster paceBryan Moya
 
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San FranciscoUsing Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San FranciscoTim Hayden
 
Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019Seattle Interactive Conference
 
25 Disruptive Technology Trends 2015 - 2016
25 Disruptive Technology Trends 2015 - 201625 Disruptive Technology Trends 2015 - 2016
25 Disruptive Technology Trends 2015 - 2016Brian Solis
 
brandinnovators2015trends-150105172645-conversion-gate01
brandinnovators2015trends-150105172645-conversion-gate01brandinnovators2015trends-150105172645-conversion-gate01
brandinnovators2015trends-150105172645-conversion-gate01FOOK CHUIN NG
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101Molly Garris
 
Mobile Marketing Real Estate Presentation
Mobile Marketing Real Estate PresentationMobile Marketing Real Estate Presentation
Mobile Marketing Real Estate PresentationNigel Robertson
 

Recommandé

When Marketing Meets The Machine
When Marketing Meets The MachineWhen Marketing Meets The Machine
When Marketing Meets The MachineMando
 
Solomo: The faster pace
Solomo: The faster paceSolomo: The faster pace
Solomo: The faster paceBryan Moya
 
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San FranciscoUsing Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San Francisco
Using Mobile to Attract Out-Of-Market Tourism - E-Tourism 2011 San FranciscoTim Hayden
 
Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019Emotion-based User Testing | Seattle Interactive 2019
Emotion-based User Testing | Seattle Interactive 2019Seattle Interactive Conference
 
25 Disruptive Technology Trends 2015 - 2016
25 Disruptive Technology Trends 2015 - 201625 Disruptive Technology Trends 2015 - 2016
25 Disruptive Technology Trends 2015 - 2016Brian Solis
 
brandinnovators2015trends-150105172645-conversion-gate01
brandinnovators2015trends-150105172645-conversion-gate01brandinnovators2015trends-150105172645-conversion-gate01
brandinnovators2015trends-150105172645-conversion-gate01FOOK CHUIN NG
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101Molly Garris
 
Mobile Marketing Real Estate Presentation
Mobile Marketing Real Estate PresentationMobile Marketing Real Estate Presentation
Mobile Marketing Real Estate PresentationNigel Robertson
 
Local search
Local searchLocal search
Local searchLocalInput
 
How AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew ItHow AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew ItDemandJump Inc.
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
 
Brighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5GBrighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5GJon Hibbitt
 
Direct Mail Trends for 2021
Direct Mail Trends for 2021Direct Mail Trends for 2021
Direct Mail Trends for 2021Who's Mailing What!
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingAmitKumar6431
 
Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Open Coffee Greece
 
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Partners
 
B2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundB2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundMN AMA
 
Infographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMediaInfographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMediaInfographic World
 
Creations & Designs 2015
Creations & Designs 2015Creations & Designs 2015
Creations & Designs 2015Jay Marks
 
The state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of contextThe state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of contextAppscend
 
Cog Realestate Qr Presentation
Cog Realestate Qr PresentationCog Realestate Qr Presentation
Cog Realestate Qr PresentationApollo Valves, Manufactured by Conbraco Industries
 
Mobility & public relations
Mobility & public relationsMobility & public relations
Mobility & public relationsllisle
 
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Local Social Summit
 
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Ruperta Daher
 
Sis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchexSis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchexMediaPost
 
Social WiFi - Coolbee wifi
Social WiFi - Coolbee wifiSocial WiFi - Coolbee wifi
Social WiFi - Coolbee wifiMonica Kan
 
The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018Ronald Reed
 
Presentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 BussumPresentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 Bussumpleiter
 
Reinventing Marketing For The Small Business
Reinventing Marketing For The Small BusinessReinventing Marketing For The Small Business
Reinventing Marketing For The Small BusinessRob Koch
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHubSpot
 

Contenu connexe

Tendances

How AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew ItHow AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew ItDemandJump Inc.
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
 
Brighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5GBrighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5GJon Hibbitt
 
Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Open Coffee Greece
 
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Partners
 
B2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundB2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundMN AMA
 
Infographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMediaInfographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMediaInfographic World
 
Creations & Designs 2015
Creations & Designs 2015Creations & Designs 2015
Creations & Designs 2015Jay Marks
 
The state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of contextThe state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of contextAppscend
 
Mobility & public relations
Mobility & public relationsMobility & public relations
Mobility & public relationsllisle
 
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Local Social Summit
 
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Ruperta Daher
 
Sis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchexSis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchexMediaPost
 
Social WiFi - Coolbee wifi
Social WiFi - Coolbee wifiSocial WiFi - Coolbee wifi
Social WiFi - Coolbee wifiMonica Kan
 
The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018Ronald Reed
 
Presentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 BussumPresentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 Bussumpleiter
 

Tendances (20)

Local search
Local searchLocal search
Local search
 
How AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew ItHow AI is Changing Marketing as You Knew It
How AI is Changing Marketing as You Knew It
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
 
Brighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5GBrighton SEO Mobile Marketing in the Age of 5G
Brighton SEO Mobile Marketing in the Age of 5G
 
Direct Mail Trends for 2021
Direct Mail Trends for 2021Direct Mail Trends for 2021
Direct Mail Trends for 2021
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013Pollfish at Open Coffee Athens, October 18, 2013
Pollfish at Open Coffee Athens, October 18, 2013
 
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
 
B2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew EklundB2B ROI Measures - Andrew Eklund
B2B ROI Measures - Andrew Eklund
 
Infographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMediaInfographic Distribution Case Studies - oBizMedia
Infographic Distribution Case Studies - oBizMedia
 
Creations & Designs 2015
Creations & Designs 2015Creations & Designs 2015
Creations & Designs 2015
 
The state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of contextThe state of mobile marketing in 2013 and the power of context
The state of mobile marketing in 2013 and the power of context
 
Cog Realestate Qr Presentation
Cog Realestate Qr PresentationCog Realestate Qr Presentation
Cog Realestate Qr Presentation
 
Mobility & public relations
Mobility & public relationsMobility & public relations
Mobility & public relations
 
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
Opening Keynote: Big Trends Overview - 2013 Edition. Greg Sterling.
 
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
 
Sis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchexSis sat 0815 sponsor marchex
Sis sat 0815 sponsor marchex
 
Social WiFi - Coolbee wifi
Social WiFi - Coolbee wifiSocial WiFi - Coolbee wifi
Social WiFi - Coolbee wifi
 
The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018The Spot Hype Pitch-deck 2018
The Spot Hype Pitch-deck 2018
 
Presentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 BussumPresentation Emerce E-Retail 2011 Bussum
Presentation Emerce E-Retail 2011 Bussum
 

Similaire à Capturing Hyperlocal Markets with Direct Mail and Mobile Marketing

Reinventing Marketing For The Small Business
Reinventing Marketing For The Small BusinessReinventing Marketing For The Small Business
Reinventing Marketing For The Small BusinessRob Koch
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHubSpot
 
Mobile Trends and Strategies
Mobile Trends and StrategiesMobile Trends and Strategies
Mobile Trends and StrategiesDialog Group
 
Splash 7 marketing presentation
Splash 7 marketing presentationSplash 7 marketing presentation
Splash 7 marketing presentationjoyjoy96
 
A View of “Local” from the U.S. Market
A View of “Local” from the U.S. MarketA View of “Local” from the U.S. Market
A View of “Local” from the U.S. MarketLocalogy
 
B A Mobile Marketing
B A Mobile Marketing B A Mobile Marketing
B A Mobile Marketing bamobile
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
 
Mobile Smart Net Mobile and Social Media Marketing Workshop
Mobile Smart Net Mobile and Social Media Marketing WorkshopMobile Smart Net Mobile and Social Media Marketing Workshop
Mobile Smart Net Mobile and Social Media Marketing WorkshopMark E Tennant
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint PromoThe Images Group
 
Mobile marketing sales
Mobile marketing salesMobile marketing sales
Mobile marketing salesPage 1 for all
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based ServicesAnna Shields
 
Barber -- Mobile Super Forum
Barber -- Mobile Super ForumBarber -- Mobile Super Forum
Barber -- Mobile Super ForumBOLO Conference
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technologyjasproj
 
Mobile marketing for local business by Net Ads Local
Mobile marketing for local business by Net Ads LocalMobile marketing for local business by Net Ads Local
Mobile marketing for local business by Net Ads Localimordaf
 
Invoca Martech 2014 Presentation
Invoca Martech 2014 PresentationInvoca Martech 2014 Presentation
Invoca Martech 2014 PresentationInvoca
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Kenko Health, Inc.
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Pro LLC
 
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsSocial Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsLinden Moe
 

Similaire à Capturing Hyperlocal Markets with Direct Mail and Mobile Marketing (20)

Reinventing Marketing For The Small Business
Reinventing Marketing For The Small BusinessReinventing Marketing For The Small Business
Reinventing Marketing For The Small Business
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
Mobile Trends and Strategies
Mobile Trends and StrategiesMobile Trends and Strategies
Mobile Trends and Strategies
 
Splash 7 marketing presentation
Splash 7 marketing presentationSplash 7 marketing presentation
Splash 7 marketing presentation
 
A View of “Local” from the U.S. Market
A View of “Local” from the U.S. MarketA View of “Local” from the U.S. Market
A View of “Local” from the U.S. Market
 
Presentacion movil
Presentacion movilPresentacion movil
Presentacion movil
 
B A Mobile Marketing
B A Mobile Marketing B A Mobile Marketing
B A Mobile Marketing
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
 
Mobile App Vs Mobile Web
Mobile App Vs Mobile WebMobile App Vs Mobile Web
Mobile App Vs Mobile Web
 
Mobile Smart Net Mobile and Social Media Marketing Workshop
Mobile Smart Net Mobile and Social Media Marketing WorkshopMobile Smart Net Mobile and Social Media Marketing Workshop
Mobile Smart Net Mobile and Social Media Marketing Workshop
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint Promo
 
Mobile marketing sales
Mobile marketing salesMobile marketing sales
Mobile marketing sales
 
Location Based Services
Location Based ServicesLocation Based Services
Location Based Services
 
Barber -- Mobile Super Forum
Barber -- Mobile Super ForumBarber -- Mobile Super Forum
Barber -- Mobile Super Forum
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technology
 
Mobile marketing for local business by Net Ads Local
Mobile marketing for local business by Net Ads LocalMobile marketing for local business by Net Ads Local
Mobile marketing for local business by Net Ads Local
 
Invoca Martech 2014 Presentation
Invoca Martech 2014 PresentationInvoca Martech 2014 Presentation
Invoca Martech 2014 Presentation
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your BusinessMobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile Marketing Made Easy - What you need to do to Grow Your Business
 
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsSocial Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets
 

Plus de QuantumDigital

The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital
The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigitalThe One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital
The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigitalQuantumDigital
 
Hot New Programs for Agents
Hot New Programs for AgentsHot New Programs for Agents
Hot New Programs for AgentsQuantumDigital
 
The Market is Challenging and many are feeling pain
The Market is Challenging and many are feeling painThe Market is Challenging and many are feeling pain
The Market is Challenging and many are feeling painQuantumDigital
 
Hot New Programs, Tools & Technologies for Agents
Hot New Programs, Tools & Technologies for AgentsHot New Programs, Tools & Technologies for Agents
Hot New Programs, Tools & Technologies for AgentsQuantumDigital
 
Agent Adoption of Technology
Agent Adoption of TechnologyAgent Adoption of Technology
Agent Adoption of TechnologyQuantumDigital
 
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-Producers
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-ProducersHow to Recruit & Retain Killer Agents...And Say Goodbye to Non-Producers
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-ProducersQuantumDigital
 
GroupThink: Strategies for Building A Successful Brokerage
GroupThink: Strategies for Building A Successful BrokerageGroupThink: Strategies for Building A Successful Brokerage
GroupThink: Strategies for Building A Successful BrokerageQuantumDigital
 
Leading Success: Gaining Relevancy & Profitability Through Leadership
Leading Success: Gaining Relevancy & Profitability Through LeadershipLeading Success: Gaining Relevancy & Profitability Through Leadership
Leading Success: Gaining Relevancy & Profitability Through LeadershipQuantumDigital
 
Top Leaders Share Marketing Tactics
Top Leaders Share Marketing TacticsTop Leaders Share Marketing Tactics
Top Leaders Share Marketing TacticsQuantumDigital
 
Local Search - Global Brand
Local Search - Global BrandLocal Search - Global Brand
Local Search - Global BrandQuantumDigital
 
New Branding Strategies to Increase Market Share
New Branding Strategies to Increase Market Share New Branding Strategies to Increase Market Share
New Branding Strategies to Increase Market Share QuantumDigital
 
Steve Murray - Keynote - Preparing for the Future
Steve Murray - Keynote - Preparing for the FutureSteve Murray - Keynote - Preparing for the Future
Steve Murray - Keynote - Preparing for the FutureQuantumDigital
 
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...QuantumDigital
 
Marty Rueter - The Marketing On-Demand Story
Marty Rueter - The Marketing On-Demand StoryMarty Rueter - The Marketing On-Demand Story
Marty Rueter - The Marketing On-Demand StoryQuantumDigital
 
Ken Baris - Becoming a Next Generation Brokerage
Ken Baris - Becoming a Next Generation BrokerageKen Baris - Becoming a Next Generation Brokerage
Ken Baris - Becoming a Next Generation BrokerageQuantumDigital
 
Derek Overbey - Offline Meets Online: Intergrating Social Media into the Mix
Derek Overbey - Offline Meets Online: Intergrating Social Media into the MixDerek Overbey - Offline Meets Online: Intergrating Social Media into the Mix
Derek Overbey - Offline Meets Online: Intergrating Social Media into the MixQuantumDigital
 
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
 
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & DiscoveryMarketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & DiscoveryQuantumDigital
 
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...QuantumDigital
 

Plus de QuantumDigital (20)

The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital
The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigitalThe One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital
The One-Minute Real Estate Marketing System - NAR 2012 by QuantumDigital
 
Hot New Programs for Agents
Hot New Programs for AgentsHot New Programs for Agents
Hot New Programs for Agents
 
The Market is Challenging and many are feeling pain
The Market is Challenging and many are feeling painThe Market is Challenging and many are feeling pain
The Market is Challenging and many are feeling pain
 
Hot New Programs, Tools & Technologies for Agents
Hot New Programs, Tools & Technologies for AgentsHot New Programs, Tools & Technologies for Agents
Hot New Programs, Tools & Technologies for Agents
 
Agent Adoption of Technology
Agent Adoption of TechnologyAgent Adoption of Technology
Agent Adoption of Technology
 
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-Producers
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-ProducersHow to Recruit & Retain Killer Agents...And Say Goodbye to Non-Producers
How to Recruit & Retain Killer Agents...And Say Goodbye to Non-Producers
 
GroupThink: Strategies for Building A Successful Brokerage
GroupThink: Strategies for Building A Successful BrokerageGroupThink: Strategies for Building A Successful Brokerage
GroupThink: Strategies for Building A Successful Brokerage
 
Leading Success: Gaining Relevancy & Profitability Through Leadership
Leading Success: Gaining Relevancy & Profitability Through LeadershipLeading Success: Gaining Relevancy & Profitability Through Leadership
Leading Success: Gaining Relevancy & Profitability Through Leadership
 
Going Digital
Going DigitalGoing Digital
Going Digital
 
Top Leaders Share Marketing Tactics
Top Leaders Share Marketing TacticsTop Leaders Share Marketing Tactics
Top Leaders Share Marketing Tactics
 
Local Search - Global Brand
Local Search - Global BrandLocal Search - Global Brand
Local Search - Global Brand
 
New Branding Strategies to Increase Market Share
New Branding Strategies to Increase Market Share New Branding Strategies to Increase Market Share
New Branding Strategies to Increase Market Share
 
Steve Murray - Keynote - Preparing for the Future
Steve Murray - Keynote - Preparing for the FutureSteve Murray - Keynote - Preparing for the Future
Steve Murray - Keynote - Preparing for the Future
 
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...
Tony Romeo - Technology & Innovation That's Shaping the Industry: An Introduc...
 
Marty Rueter - The Marketing On-Demand Story
Marty Rueter - The Marketing On-Demand StoryMarty Rueter - The Marketing On-Demand Story
Marty Rueter - The Marketing On-Demand Story
 
Ken Baris - Becoming a Next Generation Brokerage
Ken Baris - Becoming a Next Generation BrokerageKen Baris - Becoming a Next Generation Brokerage
Ken Baris - Becoming a Next Generation Brokerage
 
Derek Overbey - Offline Meets Online: Intergrating Social Media into the Mix
Derek Overbey - Offline Meets Online: Intergrating Social Media into the MixDerek Overbey - Offline Meets Online: Intergrating Social Media into the Mix
Derek Overbey - Offline Meets Online: Intergrating Social Media into the Mix
 
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...
 
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & DiscoveryMarketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery
Marketing On Demand - Tom Sicola - 2009 Marketing Innovation & Discovery
 
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
A Case for Personalization - Frederick Herot - Marketing Innovation & Discove...
 

Dernier

Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Together
Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time TogetherShapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Together
Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Togetheraidasheikh47
 
Majestique Viman Nagar Pune Brochure.pdf
Majestique Viman Nagar Pune Brochure.pdfMajestique Viman Nagar Pune Brochure.pdf
Majestique Viman Nagar Pune Brochure.pdfBabyrudram
 
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdf
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdfMagarpatta Nova Elegance Mundhwa Pune E-Brochure.pdf
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdfManishSaxena95
 
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhidelhimodel235
 
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhidelhimodel235
 
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhi
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In DelhiCall Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhi
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhiasmaqueen5
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhidelhimodel235
 
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...asmaqueen5
 
Properties for Sale in Istanbul with Schools and Parks | Antalya Development
Properties for Sale in Istanbul with Schools and Parks | Antalya DevelopmentProperties for Sale in Istanbul with Schools and Parks | Antalya Development
Properties for Sale in Istanbul with Schools and Parks | Antalya DevelopmentAntalya Development
 
2k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 92055419142k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 9205541914Delhi Call girls
 
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️soniya singh
 
Greater Vancouver Realtors Statistics Package April 2024
Greater Vancouver Realtors Statistics Package April 2024Greater Vancouver Realtors Statistics Package April 2024
Greater Vancouver Realtors Statistics Package April 2024VickyAulakh1
 
Kolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdfKolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdfabbu831446
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhidelhimodel235
 
3D Architectural Rendering Company by Panoram CGI
3D Architectural Rendering Company by Panoram CGI3D Architectural Rendering Company by Panoram CGI
3D Architectural Rendering Company by Panoram CGIPanoram CGI
 
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhidelhimodel235
 
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCR
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCRCall Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCR
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCRasmaqueen5
 
M3M 129 E Brochure Noida Expressway, Sector 129, Noida
M3M 129 E Brochure Noida Expressway, Sector 129, NoidaM3M 129 E Brochure Noida Expressway, Sector 129, Noida
M3M 129 E Brochure Noida Expressway, Sector 129, Noidasarak0han45400
 

Dernier (20)

Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Together
Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time TogetherShapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Together
Shapoorji Pallonji Joyville Vista Pune | Spend Your Family Time Together
 
Majestique Viman Nagar Pune Brochure.pdf
Majestique Viman Nagar Pune Brochure.pdfMajestique Viman Nagar Pune Brochure.pdf
Majestique Viman Nagar Pune Brochure.pdf
 
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdf
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdfMagarpatta Nova Elegance Mundhwa Pune E-Brochure.pdf
Magarpatta Nova Elegance Mundhwa Pune E-Brochure.pdf
 
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi
9990771857 Call Girls Dwarka Sector 9 Delhi (Call Girls ) Delhi
 
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 1 Delhi (Call Girls) Delhi
 
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhi
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In DelhiCall Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhi
Call Girls In Mayur Vihar Delhi ☆↫8447779280 ❤Escorts Service In Delhi
 
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 2 Delhi (Call Girls) Delhi
 
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...
Call Girls In Laxmi Nagar Delhi +91-8447779280! !Best Woman Seeking Man Escor...
 
Properties for Sale in Istanbul with Schools and Parks | Antalya Development
Properties for Sale in Istanbul with Schools and Parks | Antalya DevelopmentProperties for Sale in Istanbul with Schools and Parks | Antalya Development
Properties for Sale in Istanbul with Schools and Parks | Antalya Development
 
2k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 92055419142k Shot Call girls Aiims Delhi 9205541914
2k Shot Call girls Aiims Delhi 9205541914
 
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 57 Noida Escorts >༒8448380779 Escort Service
 
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️
call girls in ganesh nagar Delhi 8264348440 ✅ call girls ❤️
 
Greater Vancouver Realtors Statistics Package April 2024
Greater Vancouver Realtors Statistics Package April 2024Greater Vancouver Realtors Statistics Package April 2024
Greater Vancouver Realtors Statistics Package April 2024
 
Kolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdfKolte Patil Kharadi Pune E Brochure.pdf
Kolte Patil Kharadi Pune E Brochure.pdf
 
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 6 Delhi (Call Girls) Delhi
 
3D Architectural Rendering Company by Panoram CGI
3D Architectural Rendering Company by Panoram CGI3D Architectural Rendering Company by Panoram CGI
3D Architectural Rendering Company by Panoram CGI
 
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi
9990771857 Call Girls in Dwarka Sector 7 Delhi (Call Girls) Delhi
 
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Vasant Vihar Delhi 💯Call Us 🔝8264348440🔝
 
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCR
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCRCall Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCR
Call Girls in Karkardooma Delhi +91 84487779280}Woman Seeking Man in Delhi NCR
 
M3M 129 E Brochure Noida Expressway, Sector 129, Noida
M3M 129 E Brochure Noida Expressway, Sector 129, NoidaM3M 129 E Brochure Noida Expressway, Sector 129, Noida
M3M 129 E Brochure Noida Expressway, Sector 129, Noida
 

Capturing Hyperlocal Markets with Direct Mail and Mobile Marketing

  • 1. 2011 Marketing Strategies Direct Mail – the link to everything online Toni Nelson, Prudential Gary Greene, Realtors®
  • 2.
  • 3. Capturing the Hyper Local Market A well-defined, community scale area with primary focus directed toward concerns of its’ residents.
  • 4.
  • 5.
  • 6.
  • 7. Agent receives feedback There is a two-tier notification system. a. If one of the recipients visits the website the name is emailed to the agent, even if they do not fill out the questionnaire. b. If one of the recipients fills out the questionnaire then detailed information is emailed to the agent.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 2. Leverage the Revolution by Optimizing Website Optimized Specifically designed for mobile consumption. Experience is intuitive and feels like an app. Loads quickly and is instantly engaging. Unreadable on first load. Designed with large screens in mind. Difficult navigation User needs to think to accomplish task.
  • 13.
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.