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Similaire à Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014
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Applied Trend Forecasting: Urban Outfitters Spring/Summer 2014
- 1. Presented By: Quinn Nevares, Taylor Urbany, Danielle Hughes & Jenny Kleinknecht
- 2. UO Lifestyle
- 3. Mission Statement “Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis. Our customers are the reason and the inspiration for everything we do.”
- 4. Brand Image • Multi-channel retailer • Eclectic merchandise mix: Men‟s, Women‟s & Home Goods • Lifestyle Brand: hip, edgy, & bohemian styles that emulate a „Cool Factor‟ • Fashion Trends reflect trends in Music & Art
- 6. Target Customer: Women Demographics: • Age: 18-30 • Income: $20,000 - $80,000 • Ethnically diverse Psychographics: • Bohemian Mix
- 7. Target Customer: Men e, y Demographics: • Age: 18-30 • Income: $20,000 - $80,000 • Ethnically diverse Psychographics: • Bohemian Mix
- 8. Target Market: Home Goods Broad assortment of home goods to help customers accentuate their eclectic, bohemian, edgy, hip, or more down to earth lifestyle
- 9. Competition
- 10. Competition
- 11. Macro Trend Expected Spring/Summer 2014 Let The Good Times Roll Festival Culture Nomadic Adventures
- 14. Target Customer
- 16. Fabric Story: Knit Textiles • Crochet Details • Textured Jersey • Embroidered Eyelet • Rayon Blends
- 17. Fabric Story: Woven Textiles • Drapable Polyester • Textured Guaze • Linen Blends • Stonewashed Denim • Hemp Details • Fringe Embellishments • Ethnic Prints
- 18. Trends
- 23. Accessories
- 25. Home Goods
- 26. Home Goods
- 27. Conclusion
- 28. Sources • Urbanoutfitters.com • Nastygal.com • Hm.com/us • http://www.scoop.it/t/spotlight-san-francisco- boutiques/p/1578379062/music-festival-style-wool-blankets-at- revolver • http://ohiolesbianfestival.wordpress.com/2012/08/25/oldies-but- goodies/ • http://www.trendhunter.com/trends/carefree-Gypsy-shoots • http://www.urbanoutfitters.com/urban/index.jsp • Stylesight.com • Pinterest.com
Notes de l'éditeur
- BackgroundThe first Urban Outfitters was founded in 1970 in Philadelphia (“Urban Outfitters”). Over time, Urban Outfitters continued to gain customers and build a strong, sustainable brand image. As the company continued to prosper, it also expanded. Urban Outfitters evolved into three brands: Urban Outfitters, Free People, and Anthropology (“Urban Outfitters”). Together, these three brands have helped Urban Outfitters, as a company, grow into one of the strongest, most recognized retailers in the industry. Today, Urban Outfitters has more than 130 stores that can be found in the United States, Canada, and Europe, as well as an online presence (“Urban Outfitters”).
- Bohemian Mix = mobile urbanites represent the nation’s most liberal lifestyles; a progressive mix of young singles ranging from students to young professionals; ethnically diverse; they are renters living in funky rows of houses and apartments; early adapter’s to trends and check out the latest band, movie, nightclub, laptop and microbrew
- Similar target marketLower price pointsIn-store experience/atmosphere is different – more merchandise, more crowded, more categoriesPromote festival fashion – Involved with Coachella
- Inspired from REAL mega trend on style sightWe not MeFiltered Reality (Instagram)Nostalgia of NowCalifornia Eccentric
- Pretty Basic:Crochet and broderieangaise-inspired mesh fabrics offer an erstwhile charm reminicent of romantic timesUpholstery:Retro patterns are interwoven into jersey and wovens, taking inspiration from interior patterns and scalesDry hand:- Fabrics have a dry and rough hand, reminicent of the 70s, but with the attributes of modern day fabrics, for easy and comfortable wear
- Mood Board
- Stylesight – Real Interiors Spring/Summer 14MoodCalifornia DreamingEveryday ExplorerSurf SimplicityBoho Haze“Market Trends: The everyday experience is elevated through retro styling and an unpretentious bohemian lifestyleTinted view – inspired from Instagram, a filtered perspective on realityNostalgic GrainsHand CraftedPottery ClassBasic ShapesLightingSepia WarmthWood BlockFloor and WallsFiltered Tint, WoodHard GoodsKitschy Motifs ; relax upholsteryWoodVintage LeatherDriftwoodSoft GoodsBoho blendBasic BandsNatural artisanHand stitched